{"id":31371,"date":"2023-03-23T11:58:17","date_gmt":"2023-03-23T11:58:17","guid":{"rendered":"https:\/\/codewebbarcelona.com\/ejemplos-de-diseno-de-poster\/"},"modified":"2026-04-21T04:20:54","modified_gmt":"2026-04-21T04:20:54","slug":"exemples-disseny-poster","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/ca\/blog\/exemples-disseny-poster\/","title":{"rendered":"Exemples de disseny de p\u00f2ster"},"content":{"rendered":"<p>El disseny de p\u00f2sters i cartells \u00e9s una pe\u00e7a fonamental en la comunicaci\u00f3 visual de qualsevol esdeveniment, campanya publicit\u00e0ria o projecte art\u00edstic. En aquest article t\u2019ensenyem tres exemples inspiradors de disseny de p\u00f2ster. Crear una pe\u00e7a d\u2019aquest tipus pot ser tot un repte, ja que cal combinar elements gr\u00e0fics i textuals per transmetre un missatge clar i atractiu al p\u00fablic objectiu.<\/p>\n<p>En aquest article, repassem tres refer\u00e8ncies guardonades dins el m\u00f3n del disseny de p\u00f2sters i cartells. A trav\u00e9s d\u2019elles, analitzarem diferents enfocaments, t\u00e8cniques i estils que han estat reconeguts pel seu impacte visual i la seva capacitat de comunicar de manera efectiva. Des de la simplicitat m\u00e9s minimalista fins a la complexitat gr\u00e0fica, aquestes refer\u00e8ncies ens mostren la versatilitat i el potencial del disseny de p\u00f2sters i cartells.<\/p>\n<p>Descobrim <b>tres exemples que et sorprendran de disseny de packaging per al sector cosm\u00e8tic<\/b><\/p>\n<h6><a href=\"https:\/\/codewebbarcelona.com\/contacta\/\" target=\"_blank\" rel=\"noopener\">T\u2019agradaria que ens encarregu\u00e9ssim d\u2019un projecte similar?<\/a><\/h6>\n<h2>Exemples de disseny de p\u00f2ster<\/h2>\n<h3>McDonald&#8217;s &#8211;\u00a0Lights On<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12502\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-000.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"860\" height=\"1218\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12503\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-001.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"860\" height=\"1218\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12504\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-002.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"860\" height=\"1218\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12505\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-003.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"860\" height=\"1218\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12506\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-004.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"860\" height=\"1218\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12507\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-005.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"860\" height=\"484\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12508\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-006.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"860\" height=\"484\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12509\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-007.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"860\" height=\"484\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12510\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-008.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"860\" height=\"484\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12511\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-009.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"2200\" height=\"1560\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12512\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-010.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"815\" height=\"544\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12513\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-011.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"700\" height=\"467\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12514\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-012.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"700\" height=\"467\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12515\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-013.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"800\" height=\"473\" \/><\/p>\n<p><strong>Disseny de packaging per al sector cosm\u00e8tic a c\u00e0rrec de l\u2019estudi de disseny gr\u00e0fic Leo Burnett London<\/strong><\/p>\n<p>L\u2019any 2021, el Regne Unit va entrar en el seu tercer confinament per la pand\u00e8mia de la Covid-19, fet que va obligar la gent a passar m\u00e9s temps a casa que mai. Leo Burnett London volia recordar als clients de McDonald&#8217;s que, tot i no poder visitar els restaurants, la marca continuava estant present.<\/p>\n<p>Una execuci\u00f3 i una artesania excepcionals van ser claus per a l\u2019\u00e8xit de la campanya.<\/p>\n<p>La campanya utilitza els emblem\u00e0tics arcs daurats per posar en valor les llars on els clients continuaven gaudint dels seus productes preferits de McDonald&#8217;s durant el confinament.<\/p>\n<h3><strong>Consells per al disseny de p\u00f2sters<\/strong><\/h3>\n<p>Un bon consell general per dissenyar cartells \u00e9s mantenir-los simples i f\u00e0cils d\u2019entendre. Els cartells acostumen a ser vistos per persones en moviment, aix\u00ed que la informaci\u00f3 ha de ser clara i llegible a primer cop d\u2019ull. Tamb\u00e9 \u00e9s important utilitzar colors vius i una tipografia clara per captar l\u2019atenci\u00f3.<\/p>\n<p>Per aconseguir un cartell guanyador, cal entendre b\u00e9 l\u2019objectiu de la campanya i el p\u00fablic al qual ens dirigim. El cartell ha de comunicar el missatge de manera efectiva i captar l\u2019inter\u00e8s del p\u00fablic desitjat. Un disseny creatiu i atractiu pot ajudar a destacar entre la multitud i fer que el cartell sigui memorable. Finalment, cal cuidar els detalls t\u00e8cnics, com la resoluci\u00f3 i la mida de l\u2019arxiu, per garantir un resultat n\u00edtid i professional.<\/p>\n<h3><strong>Curiositats del projecte de disseny de p\u00f2ster<\/strong><\/h3>\n<p>El projecte ha estat reconegut amb:<\/p>\n<ul>\n<li><a href=\"https:\/\/clios.com\/awards\/winner\/design\/mcdonald-s\/lights-on-113056\" target=\"_blank\" rel=\"noopener\">Clio Awards &#8211; Bronze Winner &#8211; Poster &#8211; Product\/Service<\/a><\/li>\n<li><a href=\"https:\/\/www.dandad.org\/awards\/professional\/2021\/234088\/light-on\/\" target=\"_blank\" rel=\"noopener\">Dandad &#8211; Wood Pencil &#8211; Illustration &#8211; Posters<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>La nostra m\u00e9s sincera enhorabona a l\u2019estudi de disseny gr\u00e0fic <strong>Leo Burnett London<\/strong> per aquest <strong>exemple de disseny de p\u00f2ster.<\/strong><\/p>\n<p><a href=\"https:\/\/www.leoburnett.co.uk\/work\/we-deliver\/\" target=\"_blank\" rel=\"noopener\">Si vols, pots veure el projecte complet fent clic aqu\u00ed<\/a><\/p>\n<h6><a href=\"https:\/\/codewebbarcelona.com\/contacta\/\" target=\"_blank\" rel=\"noopener\">T\u2019agradaria que ens encarregu\u00e9ssim d\u2019un projecte similar?<\/a><\/h6>\n<p>[superfeatured]7076[\/superfeatured]<\/p>\n<h3>National Magazine Awards Foundation &#8211;\u00a0National Magazine Awards<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12516\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-026.jpg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"6250\" height=\"4167\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12517\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-027.jpg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"6251\" height=\"4167\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12518\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-028.jpeg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"860\" height=\"573\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12519\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-029.jpeg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"860\" height=\"573\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12520\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-030.jpeg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"860\" height=\"573\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12521\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-031.jpeg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"860\" height=\"573\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12522\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-032.jpeg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"860\" height=\"573\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12523\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-033.jpeg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"860\" height=\"573\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12524\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-034.jpeg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"860\" height=\"573\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12525\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-035.jpg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"2200\" height=\"1760\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12526\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-036.jpg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"2200\" height=\"1760\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12527\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-037.jpg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"2200\" height=\"1760\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12528\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-038.jpg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"2200\" height=\"1760\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12529\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-039.jpg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"2200\" height=\"1760\" \/><\/p>\n<div style=\"width: 1280px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-31371-1\" width=\"1280\" height=\"720\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-040.mp4?_=1\" \/><\/video><\/div>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12531\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-041.jpg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"6001\" height=\"4001\" \/><\/p>\n<p><strong>Disseny de packaging per al sector cosm\u00e8tic a c\u00e0rrec de l\u2019estudi de disseny gr\u00e0fic Rethink Canada<\/strong><\/p>\n<p>Els National Magazine Awards celebren l\u2019excel\u00b7l\u00e8ncia en periodisme i creaci\u00f3 visual. Amb m\u00e9s de 45 anys d\u2019hist\u00f2ria, s\u00f3n un dels guardons m\u00e9s prestigiosos dins la comunitat editorial canadenca.<\/p>\n<p>Per a l\u2019exposici\u00f3 de 2021, es buscava una expressi\u00f3 creativa que ajud\u00e9s a posar en valor el millor del periodisme canadenc. Es va crear una identitat centrada en l\u2019ess\u00e8ncia de la revista impresa: l\u2019esquena. A partir d\u2019aqu\u00ed, el sistema de disseny explora diferents perspectives inspirades en la gran varietat de publicacions que es presenten als premis cada any.<\/p>\n<h3>Consells per al disseny de p\u00f2sters<\/h3>\n<p>Un consell per a un disseny de p\u00f2ster conceptual \u00e9s dedicar temps a investigar i explorar la idea central que vols transmetre. Cal identificar els elements clau del concepte i trobar maneres creatives i \u00faniques de representar-los visualment.<\/p>\n<p>A m\u00e9s, utilitza la tipografia i el color per refor\u00e7ar el missatge principal. Juga amb met\u00e0fores visuals i elements sorprenents per captar l\u2019atenci\u00f3. Tamb\u00e9 \u00e9s essencial mantenir una coher\u00e8ncia visual en tot el disseny: la tipografia, la paleta crom\u00e0tica i els elements gr\u00e0fics han de treballar en harmonia per comunicar el concepte de manera efectiva.<\/p>\n<p>Finalment, no tinguis por de ser atrevit i innovador per aconseguir un p\u00f2ster que realment destaqui.<\/p>\n<h3>Curiositats del projecte de disseny de p\u00f2ster<\/h3>\n<p>El projecte ha estat reconegut amb:<\/p>\n<ul>\n<li><a href=\"https:\/\/clios.com\/awards\/winner\/design\/national-magazine-awards-foundation\/national-magazine-awards-108352\" target=\"_blank\" rel=\"noopener\">Clio Awards &#8211; Silver Winner &#8211; Posters<\/a><\/li>\n<li><a href=\"https:\/\/www.dandad.org\/awards\/professional\/2022\/235846\/national-magazine-awards\/\" target=\"_blank\" rel=\"noopener\">Dandad &#8211; Yellow Pencils &#8211; Branding &#8211; Campaign Branding<\/a><\/li>\n<\/ul>\n<p>La nostra m\u00e9s sincera enhorabona a l\u2019estudi de disseny gr\u00e0fic <strong>Rethink Canada<\/strong> per aquest <strong>exemple de disseny de p\u00f2ster<\/strong><\/p>\n<p><a href=\"https:\/\/rethinkideas.com\/work\/national-magazine-awards\/2021\/design\/national-magazine-awards-identity\/\" target=\"_blank\" rel=\"noopener\">Si vols, pots veure el projecte complet fent clic aqu\u00ed<\/a><\/p>\n<h6><a href=\"https:\/\/codewebbarcelona.com\/contacta\/\" target=\"_blank\" rel=\"noopener\">T\u2019agradaria que ens encarregu\u00e9ssim d\u2019un projecte similar?<\/a><\/h6>\n<p>[superfeatured]7076[\/superfeatured]<\/p>\n<h3>MINI &#8211; MINImalism<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12532\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mini-minimalism-014.jpg\" alt=\"ejemplos-de-diseno-de-poster-mini-minimalism\" width=\"2200\" height=\"1556\" \/> <img class=\"alignnone\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El disseny de p\u00f2sters i cartells \u00e9s una pe\u00e7a fonamental en la comunicaci\u00f3 visual de qualsevol esdeveniment, campanya publicit\u00e0ria o projecte art\u00edstic. En aquest article t\u2019ensenyem tres exemples inspiradors de disseny de p\u00f2ster. Crear una pe\u00e7a d\u2019aquest tipus pot ser tot un repte, ja que cal combinar elements gr\u00e0fics i textuals per transmetre un missatge [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1027,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[210,134],"class_list":["post-31371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracio","category-disseny-grafic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ejemplos de dise\u00f1o de poster - Code Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/ca\/blog\/exemples-disseny-poster\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ejemplos de dise\u00f1o de poster - Code Barcelona\" \/>\n<meta property=\"og:description\" content=\"El disseny de p\u00f2sters i cartells \u00e9s una pe\u00e7a fonamental en la comunicaci\u00f3 visual de qualsevol esdeveniment, campanya publicit\u00e0ria o projecte art\u00edstic. En aquest article t\u2019ensenyem tres exemples inspiradors de disseny de p\u00f2ster. 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