{"id":31024,"date":"2016-09-26T18:51:48","date_gmt":"2016-09-26T18:51:48","guid":{"rendered":"https:\/\/codewebbarcelona.com\/technics-and-skills-duotone\/"},"modified":"2026-04-21T04:17:13","modified_gmt":"2026-04-21T04:17:13","slug":"tecnica-habilitats-duotone","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/ca\/tecnica-habilitats-duotone\/","title":{"rendered":"Duotone"},"content":{"rendered":"

Avui us porto un article de coneixement per parlar-vos d\u2019una t\u00e8cnica que s\u2019ha popularitzat molt en els darrers temps dins del disseny web<\/strong>: el duotone.<\/p>\n

Qu\u00e8 \u00e9s el duotone?<\/h2>\n

La manera m\u00e9s senzilla d\u2019explicar el duotone \u00e9s pensar en la creaci\u00f3 o reproducci\u00f3 d\u2019imatges a les quals se\u2019ls elimina els tons mitjans \u2014el que en fotografia anal\u00f2gica seria el gris mitj\u00e0\u2014 i les altes llums.<\/p>\n

\u00d2bviament, en aquesta tend\u00e8ncia la majoria de creacions utilitzen tons blaus, marrons, vermells o grocs.<\/p>\n

La realitat, per\u00f2, \u00e9s que com a creadors podem escollir el color que m\u00e9s ens convingui per al nostre disseny web<\/strong>, i aix\u00f2 \u00e9s precisament el que s\u2019ha anat fent fins ara.<\/p>\n

Per aix\u00f2, us porto alguns exemples de p\u00e0gines web<\/strong> on les imatges i il\u00b7lustracions estan clarament influenciades per aquesta t\u00e8cnica creativa.<\/p>\n

1. Adidas Football<\/h2>\n

\"diseno-web-barcelona-estudio-duotone-01\"<\/a><\/p>\n

L\u2019est\u00e8tica principal de la campanya de la p\u00e0gina web<\/strong> d\u2019Adidas es basa en imatges duotone a pantalla completa.<\/p>\n

La imatge es combina amb un fons a joc, creant una atmosfera impactant que transmet la for\u00e7a que la marca esportiva buscava.<\/p>\n

2. Mirage Festival<\/h2>\n

\"diseno-web-barcelona-estudio-duotone-02\"<\/a><\/p>\n

El disseny de la p\u00e0gina web de Mirage Festival aposta per un disseny molt atrevit<\/strong> i salvatge, aconseguint aix\u00ed diferenciar-se de la resta de p\u00e0gines web<\/strong>.<\/p>\n

L\u2019est\u00e8tica del lloc combina vermell i blau, transformant les imatges en duotone.<\/p>\n

3. Fjord Trend<\/h2>\n

\"diseno-web-barcelona-estudio-duotone-03\"<\/a><\/p>\n

Aquest exemple ens mostra una aplicaci\u00f3 suau del duotone, tant en les imatges com en els fons.<\/p>\n

La soluci\u00f3 dona al disseny web un impuls que accentua la filosofia del projecte i contrasta amb els detalls.<\/p>\n

4. Triple 9<\/h2>\n

\"diseno-web-barcelona-estudio-duotone-04\"<\/a><\/p>\n

El duotone tamb\u00e9 s\u2019utilitza en pel\u00b7l\u00edcules i v\u00eddeos, enriquint el di\u00e0leg entre la imatge i l\u2019espectador, i aportant dramatitzaci\u00f3, intensitat i fins i tot brutalitat.<\/p>\n

5. La Marine Nationale on Board Careers<\/h2>\n

\"diseno-web-barcelona-estudio-duotone-05\"<\/a><\/p>\n

En aquest cas, no es tracta d\u2019imatges sin\u00f3 d\u2019il\u00b7lustraci\u00f3. En aquest disseny web<\/strong>, l\u2019autor aposta per la il\u00b7lustraci\u00f3 en duotone, utilitzant vermell en diferents intensitats i blanc per remarcar el car\u00e0cter de la p\u00e0gina web<\/strong>.<\/p>\n

En definitiva, el duotone ofereix moltes variants: pot ser contundent, agressiu, dram\u00e0tic o, fins i tot, tot el contrari.<\/p>\n

Val la pena con\u00e8ixer aquesta t\u00e8cnica, perqu\u00e8 darrere del coneixement sempre hi ha l\u2019oportunitat d\u2019utilitzar-la, descartar-la o, simplement, aprendre\u2019n.<\/p>\n","protected":false},"excerpt":{"rendered":"

Avui us porto un article de coneixement per parlar-vos d\u2019una t\u00e8cnica que s\u2019ha popularitzat molt en els darrers temps dins del disseny web: el duotone. Qu\u00e8 \u00e9s el duotone? La manera m\u00e9s senzilla d\u2019explicar el duotone \u00e9s pensar en la creaci\u00f3 o reproducci\u00f3 d\u2019imatges a les quals se\u2019ls elimina els tons mitjans \u2014el que en […]<\/p>\n","protected":false},"author":1,"featured_media":4433,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[134],"class_list":["post-31024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-disseny-grafic"],"acf":[],"yoast_head":"\nDuotone - Code Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/ca\/tecnica-habilitats-duotone\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Duotone - Code Barcelona\" \/>\n<meta property=\"og:description\" content=\"Avui us porto un article de coneixement per parlar-vos d\u2019una t\u00e8cnica que s\u2019ha popularitzat molt en els darrers temps dins del disseny web: el duotone. Qu\u00e8 \u00e9s el duotone? 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