{"id":18357,"date":"2017-01-17T18:37:12","date_gmt":"2017-01-17T18:37:12","guid":{"rendered":"https:\/\/codewebbarcelona.com\/diseno-web-y-seo\/"},"modified":"2026-04-20T19:13:44","modified_gmt":"2026-04-20T19:13:44","slug":"disseny-web-seo","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/ca\/blog\/disseny-web-seo\/","title":{"rendered":"Disseny web i SEO, les keywords"},"content":{"rendered":"

Per qu\u00e8 cal centrar la nostra keyword?<\/h2>\n

La paraula clau principal \u00e9s aquella per la qual volem que la nostra p\u00e0gina sigui trobada i indexada; aix\u00ed, quan alg\u00fa la cerqui, ens podr\u00e0 localitzar f\u00e0cilment. En el nostre cas, estem treballant amb les paraules clau “disseny web barcelona<\/strong>“.<\/p>\n

B\u00e9, \u201cf\u00e0cilment\u201d \u00e9s una manera optimista de dir-ho, perqu\u00e8, malauradament, no serem els \u00fanics que lluitarem per aquesta posici\u00f3.<\/p>\n

Excepte que tinguis un negoci dedicat a vendre accessoris per a crancs de cap triangular i pin\u00e7a de diamant, est\u00e0s a punt d\u2019entrar a l\u2019arena, estil gladiador.<\/p>\n

Cal escollir amb molta cura la paraula clau que utilitzarem.<\/p>\n

Els textos o copys del disseny web s\u00f3n fonamentals i s\u2019han de tenir molt presents.<\/p>\n

El m\u00e9s habitual \u00e9s definir primer l\u2019estrat\u00e8gia que seguirem; aix\u00f2 ens facilitar\u00e0 la feina i ens donar\u00e0 llibertat a l\u2019hora de dissenyar la web.<\/p>\n

Qu\u00e8 hem de tenir en compte en la nostra estrat\u00e8gia de paraules clau?<\/h2>\n

Des del principi, ha de quedar clar quins seran els grups de paraules clau en qu\u00e8 centrarem els nostres esfor\u00e7os.<\/p>\n

No cal fer una llista interminable de paraules clau, per\u00f2 tampoc no passa res per acotar una mica el focus.<\/p>\n

La nostra estrat\u00e8gia ha d\u2019incloure un grup de paraules clau<\/h2>\n

Aquestes paraules clau han d\u2019apar\u00e8ixer sempre que generem contingut nou a la web, i ens ajudaran a redefinir l\u2019estrat\u00e8gia quan calgui.<\/p>\n

Han d\u2019estar relacionades entre elles.<\/p>\n

Si \u00e9s la primera vegada que escrius contingut o prepares els textos d\u2019una web, tingues en compte aquests consells:
\nQu\u00e8 busca la gent quan em troba?
\nQu\u00e8 defineix el meu producte, per a qu\u00e8 serveix i quina necessitat cobreix?<\/p>\n

Quantes paraules clau he de treballar?<\/strong><\/p>\n

Aquesta pregunta no t\u00e9 una resposta exacta, tot i que sovint es busca una xifra concreta. El m\u00e9s important \u00e9s tenir clar un concepte.<\/p>\n

Hi ha dues maneres d\u2019enfocar-ho:<\/p>\n

1. Centrar-se en poques paraules clau i repetir-les constantment al text, o b\u00e9…<\/p>\n

2. Treballar el text de manera natural i utilitzar frases clau o long tail keywords.<\/p>\n

D\u2019aquestes dues opcions, Google prefereix la segona. Si tenim temps i inspiraci\u00f3, arribar a les 1000 paraules amb les seves keywords ser\u00e0 senzill.<\/p>\n

Si ho fem aix\u00ed, el resultat valdr\u00e0 la pena.<\/p>\n

\"diseno-web-barcelona-keywords\"<\/a><\/p>\n

Assegura\u2019t que les paraules clau estan relacionades amb el servei que ofereixes; fer-ho d\u2019una altra manera no t\u00e9 sentit.<\/p>\n

Ara toca decidir entre paraules clau gen\u00e8riques o espec\u00edfiques.<\/p>\n

Per facilitar-nos la feina, podem utilitzar una eina que ens ajudi a obtenir un informe SEO com WooRank<\/a>. WooRank ofereix eines per analitzar paraules clau, entre moltes altres funcionalitats.<\/p>\n

\u00c9s molt important classificar les paraules clau: cal distingir els diferents nivells que ens aportaran tr\u00e0nsit de qualitat i que connectaran millor amb la nostra web.<\/p>\n

\u00c9s probable que tinguem m\u00e9s paraules clau gen\u00e8riques que long tail.<\/p>\n

En qualsevol cas, el m\u00e9s rellevant \u00e9s el contingut cornerstone.<\/p>\n

No serveix de res tenir molts articles dispersos; el que realment importa \u00e9s el link building.<\/p>\n

Amb uns quants posts ben treballats, la resta de contingut podr\u00e0 orientar-se en aquesta direcci\u00f3.<\/p>\n

…..continuar\u00e0…..<\/p>\n","protected":false},"excerpt":{"rendered":"

Per qu\u00e8 cal centrar la nostra keyword? La paraula clau principal \u00e9s aquella per la qual volem que la nostra p\u00e0gina sigui trobada i indexada; aix\u00ed, quan alg\u00fa la cerqui, ens podr\u00e0 localitzar f\u00e0cilment. En el nostre cas, estem treballant amb les paraules clau “disseny web barcelona“. B\u00e9, \u201cf\u00e0cilment\u201d \u00e9s una manera optimista de dir-ho, […]<\/p>\n","protected":false},"author":1,"featured_media":4295,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[208,211],"class_list":["post-18357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-disseny-desenvolupament-web","category-marketing"],"acf":[],"yoast_head":"\nDise\u00f1o web y SEO, las palabras clave o keywords<\/title>\n<meta name=\"description\" content=\"En el momento de dise\u00f1ar una p\u00e1gina web, unos de los puntos m\u00e1s importantes, ser\u00e1 haber realizado un estudio de las palabras clave para un buen SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/ca\/blog\/disseny-web-seo\/\" \/>\n<meta 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