{"id":18122,"date":"2025-10-28T07:43:32","date_gmt":"2025-10-28T07:43:32","guid":{"rendered":"https:\/\/codewebbarcelona.com\/diseno-grafico-destacado-michael-hill-rebrand\/"},"modified":"2026-04-20T19:04:07","modified_gmt":"2026-04-20T19:04:07","slug":"disseny-grafic-destacat-michael-hill-rebrand","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/ca\/disseny-grafic-destacat-michael-hill-rebrand\/","title":{"rendered":"Disseny gr\u00e0fic destacat: Michael Hill Rebrand"},"content":{"rendered":"<h2>Com Clemenger BBDO va transformar una joieria tradicional en una marca contempor\u00e0nia de luxe assequible<\/h2>\n<p>En l\u2019actual escenari del <strong>disseny gr\u00e0fic<\/strong> i la identitat visual, pocs projectes il\u00b7lustren tan clarament l\u2019evoluci\u00f3 del <strong>branding de luxe<\/strong> com la nova imatge de <strong>Michael Hill Jewellers<\/strong>.<br \/>\nLa feina de <strong>Clemenger BBDO<\/strong> no nom\u00e9s revitalitza una marca amb m\u00e9s de quaranta anys d\u2019hist\u00f2ria, sin\u00f3 que redefineix com una empresa pot reconnectar amb els seus or\u00edgens i projectar-se cap al futur amb un llenguatge visual elegant, modern i profundament emocional.<\/p>\n<h3>D\u2019una marca popular a s\u00edmbol de sofisticaci\u00f3<\/h3>\n<p>Fundada el 1979 a Whang\u0101rei, Nova Zelanda, Michael Hill va ser durant d\u00e8cades sin\u00f2nim d\u2019accessibilitat i volum. Tot i aix\u00f2, anys d\u2019estrat\u00e8gies basades en descomptes i promocions havien minvat el seu valor simb\u00f2lic.<br \/>\nEl repte per a Clemenger BBDO era maj\u00fascul: transformar una joieria percebuda com a \u201cde preu\u201d en una <strong>marca aspiracional<\/strong> que transmet\u00e9s artesania, autenticitat i her\u00e8ncia.<\/p>\n<div style=\"width: 1920px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-18122-1\" width=\"1920\" height=\"1080\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/10\/high.mp4?_=1\" \/><\/video><\/div>\n<p>La resposta va ser una operaci\u00f3 integral de <strong>rebranding<\/strong> que va combinar estrat\u00e8gia, disseny gr\u00e0fic i experi\u00e8ncia de marca.<br \/>\nL\u2019objectiu: retornar el romanticisme i l\u2019emoci\u00f3 a la joieria, deixant enrere l\u2019enfocament comercial per abra\u00e7ar una narrativa de <em>luxe amb prop\u00f2sit<\/em>.<br \/>\nEl projecte va abastar des de la <strong>identitat visual<\/strong> i el <strong>logotip<\/strong> fins al redisseny de la botiga f\u00edsica, el packaging i la comunicaci\u00f3 digital.<\/p>\n<h3>Redescobrir la pr\u00f2pia hist\u00f2ria<\/h3>\n<p>El nou relat parteix d\u2019una idea potent: <strong>tornar als or\u00edgens<\/strong>.<br \/>\nAbans de convertir-se en una cadena internacional, Michael i Christine Hill eren joiers independents amb una passi\u00f3 artesanal.<br \/>\nAquesta arrel, eclipsada per anys de promocions i rebaixes, es va convertir en el punt de partida del nou posicionament.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/10\/diseno-grafico-destacado-semana-michael-hill-01.png\" alt=\"\" width=\"2330\" height=\"1652\" class=\"alignnone size-full wp-image-13565\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/10\/diseno-grafico-destacado-semana-michael-hill-02.jpg\" alt=\"\" width=\"2330\" height=\"1652\" class=\"alignnone size-full wp-image-13566\" \/><\/p>\n<p>El concepte \u201c<strong>The Jewellers<\/strong>\u201d sintetitza aquesta ess\u00e8ncia: una marca que honra la seva her\u00e8ncia sense renunciar a la modernitat.<br \/>\nEl disseny es fonamenta en valors com la <strong>honestedat material<\/strong>, l\u2019<strong>eleg\u00e0ncia funcional<\/strong> i la <strong>cura pel detall<\/strong>, propis d\u2019un <em>disseny gr\u00e0fic contemporani<\/em> que comunica sense estrid\u00e8ncies.<\/p>\n<h3>Una identitat visual refinada i coherent<\/h3>\n<p>El nou <strong>logotip<\/strong> mant\u00e9 l\u2019ess\u00e8ncia reconeixible de Michael Hill, per\u00f2 la depura amb l\u00ednies m\u00e9s netes i proporcions equilibrades.<br \/>\nEl resultat \u00e9s una marca visualment m\u00e9s lleugera, que transmet confian\u00e7a i sofisticaci\u00f3 sense perdre el seu llegat.<br \/>\nEls tons neutres \u2014ivori, plata, rosa p\u00e0l\u00b7lid i negre carb\u00f3\u2014 evoquen un luxe discret, on l\u2019eleg\u00e0ncia no necessita cridar per ser percebuda.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/10\/diseno-grafico-destacado-semana-michael-hill-03.jpg\" alt=\"\" width=\"2330\" height=\"1652\" class=\"alignnone size-full wp-image-13567\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/10\/diseno-grafico-destacado-semana-michael-hill-04-1.jpg\" alt=\"\" width=\"2330\" height=\"1652\" class=\"alignnone size-full wp-image-13569\" \/><\/p>\n<p>La <strong>tipografia<\/strong> a mida juga un paper clau en la coher\u00e8ncia del sistema visual.<br \/>\nEl seu disseny equilibra geometria i calidesa, un homenatge a la precisi\u00f3 de l\u2019ofici joier i, alhora, a la humanitat de la marca.<br \/>\nLa direcci\u00f3 d\u2019art fotogr\u00e0fica, amb <strong>Miranda Kerr<\/strong> com a protagonista, refor\u00e7a el car\u00e0cter emocional del rebranding: imatges amb llum natural, textures suaus i un to editorial que allunya Michael Hill de l\u2019univers retail i l\u2019apropa al m\u00f3n del <em>disseny visual de moda<\/em>.<\/p>\n<h3>Disseny gr\u00e0fic que va m\u00e9s enll\u00e0 del logotip<\/h3>\n<p>M\u00e9s enll\u00e0 de la marca, Clemenger BBDO va crear un <strong>sistema visual global<\/strong> que s\u2019adapta a cada punt de contacte: des del <strong>packaging<\/strong> fins als aparadors, la web i la senyal\u00edstica interior.<br \/>\nLa nova identitat no \u00e9s nom\u00e9s un canvi est\u00e8tic, sin\u00f3 una arquitectura visual que organitza l\u2019experi\u00e8ncia d\u2019usuari al voltant d\u2019una narrativa: la joia com a s\u00edmbol de connexi\u00f3 i mem\u00f2ria.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/10\/diseno-grafico-destacado-semana-michael-hill-05.jpg\" alt=\"\" width=\"2330\" height=\"1652\" class=\"alignnone size-full wp-image-13570\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/10\/diseno-grafico-destacado-semana-michael-hill-06.jpg\" alt=\"\" width=\"2330\" height=\"1652\" class=\"alignnone size-full wp-image-13571\" \/><\/p>\n<p>A les botigues f\u00edsiques, el disseny interior aposta per un llenguatge material sobri i c\u00e0lid: superf\u00edcies de marbre, metalls polits, il\u00b7luminaci\u00f3 envoltant.<br \/>\nTot emmarca el producte com a protagonista i converteix l\u2019espai en una extensi\u00f3 de la marca.<br \/>\nEl <strong>disseny d\u2019experi\u00e8ncia<\/strong> (UX) s\u2019integra de manera natural a l\u2019espai f\u00edsic, igual que als entorns digitals.<\/p>\n<h3>Redisseny digital: UX de luxe i claredat<\/h3>\n<p>El web de Michael Hill reflecteix la mateixa filosofia visual: navegaci\u00f3 neta, tipografia llegible, \u00fas estrat\u00e8gic del blanc i jerarquia clara de la informaci\u00f3.<br \/>\nCada element respon a una premissa de <strong>disseny UX minimalista<\/strong> on l\u2019experi\u00e8ncia preval sobre l\u2019ornamentaci\u00f3.<br \/>\nEls elements interactius s\u00f3n discrets, els contrastos de color suaus i les animacions s\u2019utilitzen amb mesura, refor\u00e7ant la percepci\u00f3 d\u2019una marca de <strong>disseny gr\u00e0fic premium<\/strong>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/10\/diseno-grafico-destacado-semana-michael-hill-07.jpg\" alt=\"\" width=\"2330\" height=\"1652\" class=\"alignnone size-full wp-image-13572\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/10\/diseno-grafico-destacado-semana-michael-hill-08.jpg\" alt=\"\" width=\"2330\" height=\"1652\" class=\"alignnone size-full wp-image-13573\" \/><\/p>\n<p>El proc\u00e9s de compra tamb\u00e9 s\u2019ha optimitzat per transmetre una sensaci\u00f3 d\u2019exclusivitat: cada pas del proc\u00e9s online es viu com un ritual, no com una simple transacci\u00f3.<br \/>\nAquesta atenci\u00f3 al detall \u00e9s el que diferencia un simple redisseny d\u2019un <em>reposicionament estrat\u00e8gic<\/em> ben executat.<\/p>\n<h3>Fotografia i storytelling: l\u2019\u00e0nima del rebranding<\/h3>\n<p>La direcci\u00f3 fotogr\u00e0fica, amb una paleta dominada per tons c\u00e0lids i composicions centrades en l\u2019emoci\u00f3, refor\u00e7a la narrativa d\u2019una marca humana, propera i femenina.<br \/>\nLes imatges no nom\u00e9s venen joies, sin\u00f3 que construeixen aspiraci\u00f3, confian\u00e7a i sentiment de pertinen\u00e7a.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/10\/diseno-grafico-destacado-semana-michael-hill-09.jpg\" alt=\"\" width=\"2330\" height=\"1652\" class=\"alignnone size-full wp-image-13574\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/10\/diseno-grafico-destacado-semana-michael-hill-10.jpg\" alt=\"\" width=\"2330\" height=\"1652\" class=\"alignnone size-full wp-image-13575\" \/><\/p>\n<p>El <strong>storytelling visual<\/strong> s\u2019articula al voltant de la idea d\u2019\u201cuna nova era\u201d.<br \/>\nCada imatge, cada titular i cada textura apunta a la renovaci\u00f3, per\u00f2 sense perdre el fil hist\u00f2ric.<br \/>\nAquesta combinaci\u00f3 de <strong>tradici\u00f3 i contemporane\u00eftat<\/strong> \u00e9s el que fa que el projecte funcioni no nom\u00e9s com a comunicaci\u00f3, sin\u00f3 com a manifest de prop\u00f2sit.<\/p>\n<h3>Resultats i reconeixement<\/h3>\n<p>El projecte ha estat guardonat amb diversos premis internacionals de <strong>disseny gr\u00e0fic<\/strong> i <strong>branding<\/strong>, entre els quals destaquen:<\/p>\n<ul>\n<li><strong>Gold \u2013 Large Brand Identity<\/strong> als <em>Best Design Awards 2025<\/em> (Nova Zelanda)<\/li>\n<li><strong>Distinction<\/strong> i <strong>Merit<\/strong> als <em>AGDA Awards<\/em> (Austr\u00e0lia)<\/li>\n<li><strong>Gold<\/strong> a <em>BADC Design<\/em> per identitat de marca<\/li>\n<\/ul>\n<p>M\u00e9s enll\u00e0 del reconeixement, la transformaci\u00f3 de marca ha tingut un impacte tangible:<br \/>\nMichael Hill ha recuperat quota de mercat i, sobretot, prestigi.<br \/>\nEl p\u00fablic ha deixat d\u2019associar la marca amb descomptes i ha comen\u00e7at a percebre-la com a s\u00edmbol de qualitat, sensibilitat i disseny.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/10\/diseno-grafico-destacado-semana-michael-hill-12.jpg\" alt=\"\" width=\"2252\" height=\"1276\" class=\"alignnone size-full wp-image-13577\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/10\/diseno-grafico-destacado-semana-michael-hill-14.jpg\" alt=\"\" width=\"2252\" height=\"1276\" class=\"alignnone size-full wp-image-13578\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/10\/diseno-grafico-destacado-semana-michael-hill-13.jpg\" alt=\"\" width=\"1319\" height=\"1833\" class=\"alignnone size-full wp-image-13579\" \/><\/p>\n<h3>Conclusi\u00f3: el disseny gr\u00e0fic com a motor de transformaci\u00f3<\/h3>\n<p>El rebranding de Michael Hill demostra que el <strong>disseny gr\u00e0fic contemporani<\/strong> pot ser una eina de transformaci\u00f3 profunda, capa\u00e7 de canviar percepcions, revitalitzar negocis i connectar emocionalment amb nous p\u00fablics.<br \/>\nClemenger BBDO no va redissenyar nom\u00e9s un logotip: va redissenyar una hist\u00f2ria, una relaci\u00f3 i un futur.<\/p>\n<p>En un context on moltes marques competeixen per captar l\u2019atenci\u00f3 immediata, Michael Hill aposta pel cam\u00ed contrari: la <strong>consist\u00e8ncia<\/strong>, l\u2019<strong>emoci\u00f3<\/strong> i el <strong>prop\u00f2sit<\/strong>.<br \/>\nI aix\u00f2 la converteix en un dels projectes m\u00e9s rellevants de <strong>disseny gr\u00e0fic 2026<\/strong>, un referent que inspira tant a estudis de disseny com a marques que volen evolucionar sense perdre la seva ess\u00e8ncia.<\/p>\n<p>Des de <strong>Code Barcelona<\/strong>, destaquem aquest treball com un exemple de com el <strong>branding estrat\u00e8gic<\/strong> i el <strong>disseny visual intel\u00b7ligent<\/strong> poden escriure una nova era per a les marques que s\u2019atreveixen a mirar enrere per avan\u00e7ar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com Clemenger BBDO va transformar una joieria tradicional en una marca contempor\u00e0nia de luxe assequible En l\u2019actual escenari del disseny gr\u00e0fic i la identitat visual, pocs projectes il\u00b7lustren tan clarament l\u2019evoluci\u00f3 del branding de luxe com la nova imatge de Michael Hill Jewellers. La feina de Clemenger BBDO no nom\u00e9s revitalitza una marca amb m\u00e9s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"class_list":["post-18122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Disseny gr\u00e0fic destacat: Michael Hill Rebrand - Code Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/ca\/disseny-grafic-destacat-michael-hill-rebrand\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Disseny gr\u00e0fic destacat: Michael Hill Rebrand - Code Barcelona\" \/>\n<meta property=\"og:description\" content=\"Com Clemenger BBDO va transformar una joieria tradicional en una marca contempor\u00e0nia de luxe assequible En l\u2019actual escenari del disseny gr\u00e0fic i la identitat visual, pocs projectes il\u00b7lustren tan clarament l\u2019evoluci\u00f3 del branding de luxe com la nova imatge de Michael Hill Jewellers. 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