{"id":18096,"date":"2025-12-09T07:57:49","date_gmt":"2025-12-09T07:57:49","guid":{"rendered":"https:\/\/codewebbarcelona.com\/diseno-grafico-destacado-la-semana-parkinsons-uk-logo-by-red-stone\/"},"modified":"2026-04-20T19:03:14","modified_gmt":"2026-04-20T19:03:14","slug":"disseny-grafic-setmana-parkinsons-uk-red-stone","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/ca\/blog\/disseny-grafic-setmana-parkinsons-uk-red-stone\/","title":{"rendered":"Disseny gr\u00e0fic destacat de la setmana: logotip de Parkinson\u2019s UK per Red Stone"},"content":{"rendered":"<h3>Un redisseny estrat\u00e8gic que humanitza, unifica i dona veu a una comunitat diversa<\/h3>\n<p>El redisseny del <strong>Parkinson\u2019s UK logo<\/strong>, desenvolupat per l\u2019ag\u00e8ncia <strong>Red Stone<\/strong>, s\u2019ha convertit en un dels exercicis de branding m\u00e9s rellevants de 2025. No nom\u00e9s per la seva execuci\u00f3 gr\u00e0fica impecable, sin\u00f3 tamb\u00e9 per la seva profunda dimensi\u00f3 estrat\u00e8gica, emocional i social. Guardonat amb el <strong>Bronze als European Design Awards 2025<\/strong> en la categoria <em>101 \u2014 Company Logo<\/em>, i reconegut en nombrosos premis internacionals, aquest projecte demostra com el disseny pot ser una eina de connexi\u00f3, claredat i apoderament per a una comunitat que conviu amb una realitat complexa i diversa.<\/p>\n<p>Des de la nostra experi\u00e8ncia com a <strong>ag\u00e8ncia de comunicaci\u00f3, branding i identitat visual a Barcelona<\/strong>, especialitzada en disseny gr\u00e0fic i web, aquest projecte \u00e9s un referent excepcional de com revitalitzar una marca institucional per fer-la m\u00e9s accessible, visible i propera. Un cas d\u2019estudi que combina recerca rigorosa, sensibilitat social, criteri visual i estrat\u00e8gia de marca.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13979\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/diseno-grafico-parkinsons-uk-logo-by-red-stone-2.jpg\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13980\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/diseno-grafico-parkinsons-uk-logo-by-red-stone-21.jpg\" alt=\"\" width=\"2784\" height=\"1624\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13981\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/diseno-grafico-parkinsons-uk-logo-by-red-stone-22.jpg\" alt=\"\" width=\"2784\" height=\"1624\" \/><\/p>\n<h3>Un repte real: donar forma visual a m\u00faltiples experi\u00e8ncies de vida<\/h3>\n<p>Parkinson\u2019s UK \u00e9s una de les entitats m\u00e9s destacades del Regne Unit en el suport a persones que conviuen amb la malaltia. El nombre de diagn\u00f2stics ha augmentat, i amb ell la necessitat de serveis, informaci\u00f3 i suport emocional. No obstant aix\u00f2, la marca s\u2019havia anat expandint sense un fil conductor clar. L\u2019abs\u00e8ncia d\u2019un s\u00edmbol s\u00f2lid dificultava el reconeixement i la cohesi\u00f3 entre seus, voluntariat, professionals sanitaris i investigadors.<\/p>\n<p>La pregunta que va originar aquest projecte \u00e9s tan senzilla com potent: <em>com es pot crear un s\u00edmbol que representi una condici\u00f3 amb m\u00e9s de 40 s\u00edmptomes i una comunitat tan diversa?<\/em><\/p>\n<p>La resposta no podia ser superficial. Red Stone va iniciar un <strong>proc\u00e9s d\u2019investigaci\u00f3 exhaustiu<\/strong>, amb tallers, entrevistes, podcasts, conviv\u00e8ncies amb grups locals i trobades a delegacions regionals, per entendre les necessitats emocionals i pr\u00e0ctiques de les persones amb Parkinson\u2019s i les seves fam\u00edlies.<\/p>\n<p>El missatge va ser clar: <strong>\u201cVolem millores ara. No d\u2019aqu\u00ed a molts anys.\u201d<\/strong> Les petites vict\u00f2ries quotidianes s\u00f3n tan importants com els grans aven\u00e7os cient\u00edfics. Aquesta visi\u00f3 va inspirar la nova <strong>proposta de marca<\/strong>:<\/p>\n<p><strong>\u201cPushing for better. Right here. Right now.\u201d<\/strong><\/p>\n<p>La marca havia de transmetre acci\u00f3, urg\u00e8ncia, humanitat i esperan\u00e7a. I, sobretot, havia de ser accessible i f\u00e0cil d\u2019utilitzar per tota la comunitat.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13982\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/diseno-grafico-parkinsons-uk-logo-by-red-stone-13.jpg\" alt=\"\" width=\"2784\" height=\"1624\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13983\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/diseno-grafico-parkinsons-uk-logo-by-red-stone-19.jpg\" alt=\"\" width=\"2784\" height=\"1624\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13984\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/diseno-grafico-parkinsons-uk-logo-by-red-stone-12.jpg\" alt=\"\" width=\"2784\" height=\"1624\" \/><\/p>\n<h3>El naixement d\u2019un s\u00edmbol: la recerca de pertinen\u00e7a<\/h3>\n<p>Un dels grans reptes era desenvolupar un s\u00edmbol capa\u00e7 d\u2019unir la comunitat sota un mateix llenguatge visual. L\u2019arquitectura de marca anterior s\u2019havia fragmentat amb el temps, i l\u2019organitzaci\u00f3 necessitava un <strong>marc distintiu<\/strong> que reforc\u00e9s la claredat i el reconeixement.<\/p>\n<p>L\u2019exploraci\u00f3 creativa va ser \u00e0mplia. Es van posar sobre la taula desenes de propostes, geometries, met\u00e0fores visuals i aproximacions simb\u00f2liques, sempre validades amb persones afectades, familiars, professionals i voluntariat.<\/p>\n<p>Finalment, la soluci\u00f3 va sorgir del propi llegat hist\u00f2ric: <strong>el tulip\u00e0 del Parkinson<\/strong>, s\u00edmbol internacional des que el viverista neerland\u00e8s J.W.S. Van der Wereld va crear una varietat per homenatjar el doctor James Parkinson.<\/p>\n<p>Red Stone va reinterpretar aquest s\u00edmbol ic\u00f2nic i va integrar la flor dins la <strong>P de Parkinson\u2019s<\/strong>, creant un logotip proper, accessible, prec\u00eds i profundament hum\u00e0.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13985\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/diseno-grafico-parkinsons-uk-logo-by-red-stone-7.jpg\" alt=\"\" width=\"2784\" height=\"1624\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13986\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/diseno-grafico-parkinsons-uk-logo-by-red-stone-6.jpg\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/p>\n<h3>Un s\u00edmbol que equilibra her\u00e8ncia, claredat i modernitat<\/h3>\n<p>El nou logotip \u00e9s una s\u00edntesi perfecta entre tradici\u00f3 i actualitat. Tres atributs clau defineixen la seva personalitat visual:<\/p>\n<ul>\n<li><strong>Positivitat:<\/strong> la flor integrada actua com a gest d\u2019esperan\u00e7a, calidesa i proximitat.<\/li>\n<li><strong>Precisi\u00f3:<\/strong> l\u00ednies netes, estructura s\u00f2lida i proporci\u00f3 t\u00e8cnica que transmeten professionalitat.<\/li>\n<li><strong>Flexibilitat:<\/strong> es pot utilitzar com a marca completa o com a s\u00edmbol independent.<\/li>\n<\/ul>\n<p>La marca funciona amb la \u201cP\u201d com a contenidor, per\u00f2 tamb\u00e9 permet variacions regionals i adaptacions per a oficines, delegacions locals, campanyes i xarxes socials. \u00c9s una identitat que pot cr\u00e9ixer sense perdre reconeixement.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13987\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/diseno-grafico-parkinsons-uk-logo-by-red-stone-4.jpg\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13988\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/diseno-grafico-parkinsons-uk-logo-by-red-stone-15.jpg\" alt=\"\" width=\"2784\" height=\"1624\" \/><\/p>\n<h3>Parkinsans: una tipografia pensada per a tothom<\/h3>\n<p>Un dels elements m\u00e9s innovadors del projecte \u00e9s la creaci\u00f3 de <strong>Parkinsans<\/strong>, la tipografia pr\u00f2pia de Parkinson\u2019s UK. Dissenyada per Red Stone, aquesta font respon directament a la necessitat d\u2019una identitat accessible i universal.<\/p>\n<p>Parkinsans \u00e9s:<\/p>\n<ul>\n<li><strong>visible<\/strong> \u2014 pensada per a una llegibilitat m\u00e0xima, fins i tot en mides petites;<\/li>\n<li><strong>accessible<\/strong> \u2014 compleix els est\u00e0ndards t\u00e8cnics per a persones amb dificultats visuals o de moviment;<\/li>\n<li><strong>humana<\/strong> \u2014 incorpora petites imperfeccions inspirades en l\u2019experi\u00e8ncia de conviure amb el Parkinson\u2019s;<\/li>\n<li><strong>en\u00e8rgica<\/strong> \u2014 amb un ritme tipogr\u00e0fic que transmet moviment i vitalitat;<\/li>\n<li><strong>oberta<\/strong> \u2014 ara disponible com a <strong>open source a Google Fonts<\/strong>.<\/li>\n<\/ul>\n<p>Aix\u00f2 permet que qualsevol voluntari, membre de la comunitat o professional pugui crear materials fidels a la marca sense necessitat d\u2019eines avan\u00e7ades. Una decisi\u00f3 estrat\u00e8gica que converteix la tipografia en un element essencial de la identitat visual.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13989\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/diseno-grafico-parkinsons-uk-logo-by-red-stone-10.jpg\" alt=\"\" width=\"2784\" height=\"1624\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13990\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/diseno-grafico-parkinsons-uk-logo-by-red-stone-11.jpg\" alt=\"\" width=\"2784\" height=\"1624\" \/><\/p>\n<h3>Una identitat que reflecteix la realitat: dies bons, dies dif\u00edcils, dies quotidians<\/h3>\n<p>Amb Parkinsans com a base, Red Stone ha creat un <strong>sistema gr\u00e0fic flexible<\/strong> que incorpora:<\/p>\n<ul>\n<li>noves din\u00e0miques de composici\u00f3,<\/li>\n<li>una paleta crom\u00e0tica m\u00e9s expressiva,<\/li>\n<li>un llenguatge visual inspirat en els \u201calts i baixos\u201d del Parkinson\u2019s,<\/li>\n<li>il\u00b7lustracions renovades per abordar temes sensibles,<\/li>\n<li>un to m\u00e9s emocional i directe.<\/li>\n<\/ul>\n<p>Aquest sistema permet a l\u2019organitzaci\u00f3 connectar amb audi\u00e8ncies diverses sense perdre coher\u00e8ncia. L\u2019antiga marca s\u2019havia tornat r\u00edgida i poc adaptable; la nova \u00e9s <strong>valenta<\/strong>, emp\u00e0tica i amb una veu pr\u00f2pia.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13991\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/diseno-grafico-parkinsons-uk-logo-by-red-stone-17.jpg\" alt=\"\" width=\"2784\" height=\"1624\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13992\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/diseno-grafico-parkinsons-uk-logo-by-red-stone-16.jpg\" alt=\"\" width=\"2784\" height=\"1624\" \/><\/p>\n<h3>Accessibilitat: la base de tot<\/h3>\n<p>\u201cBeing there for every Parkinson\u2019s journey\u201d exigeix una identitat accessible. No com una opci\u00f3, sin\u00f3 com una obligaci\u00f3 \u00e8tica. Per aix\u00f2, l\u2019accessibilitat ha estat un pilar fonamental en el redisseny, incidint en:<\/p>\n<ul>\n<li>tipografia,<\/li>\n<li>contrastos de color,<\/li>\n<li>estructura,<\/li>\n<li>jerarquies,<\/li>\n<li>guies d\u2019\u00fas,<\/li>\n<li>recursos per a voluntariat.<\/li>\n<\/ul>\n<p>El resultat \u00e9s una identitat inclusiva, amb eines clares, flexibles i f\u00e0cils d\u2019implementar, sigui quin sigui el nivell t\u00e8cnic de l\u2019usuari.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13993\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/diseno-grafico-parkinsons-uk-logo-by-red-stone-8.jpg\" alt=\"\" width=\"2784\" height=\"1624\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13994\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/diseno-grafico-parkinsons-uk-logo-by-red-stone-1.jpg\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/p>\n<h3>Impacte: una marca per a un present urgent<\/h3>\n<p>Des del seu llan\u00e7ament el gener de 2025, la marca ha estat acollida amb entusiasme per la comunitat del Regne Unit. El nou logotip i el sistema visual actuen com un <strong>s\u00edmbol d\u2019unitat, reconeixement i positivitat<\/strong>. Una marca que ajuda l\u2019organitzaci\u00f3 a ser m\u00e9s visible, m\u00e9s reconeixible i m\u00e9s rellevant en un moment en qu\u00e8 el suport i la recerca s\u00f3n m\u00e9s necessaris que mai.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13995\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/diseno-grafico-parkinsons-uk-logo-by-red-stone-3.jpg\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13996\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/diseno-grafico-parkinsons-uk-logo-by-red-stone-20.jpg\" alt=\"\" width=\"2784\" height=\"1624\" \/><\/p>\n<h3>Premis i reconeixements internacionals<\/h3>\n<p>La nova identitat de Parkinson\u2019s UK ha rebut nombrosos guardons:<\/p>\n<ul>\n<li><strong>European Design Awards 2025 \u2013 Bronze<\/strong> (Branding: Company Logo)<\/li>\n<li><strong>Creative Communication Awards (C2A) 2025 \u2013 Winner<\/strong> (Brand Identity \/ Branding)<\/li>\n<li><strong>Better Future London Design Awards 2025 \u2013 Silver<\/strong> (Graphic Design \u2013 Identity &amp; Branding)<\/li>\n<li><strong>Creativepool Annual 2025 \u2013 Shortlisted<\/strong> (Brand category)<\/li>\n<li><strong>Best Brand Awards 2025 \u2013 Gold<\/strong> (Logo &amp; Identity)<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13997\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/diseno-grafico-parkinsons-uk-logo-by-red-stone-18.jpg\" alt=\"\" width=\"2784\" height=\"1624\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13998\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/diseno-grafico-parkinsons-uk-logo-by-red-stone-9.jpg\" alt=\"\" width=\"2784\" height=\"1624\" \/><\/p>\n<h3>Cr\u00e8dits<\/h3>\n<ul>\n<li><strong>Agency:<\/strong> Red Stone<\/li>\n<li><strong>Creative &amp; Project Teams:<\/strong> Red Stone<\/li>\n<li><strong>Client:<\/strong> Parkinson\u2019s UK<\/li>\n<li><strong>Country:<\/strong> United Kingdom<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13999\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/diseno-grafico-parkinsons-uk-logo-by-red-stone-14.jpg\" alt=\"\" width=\"2784\" height=\"1624\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-14000\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/diseno-grafico-parkinsons-uk-logo-by-red-stone-5.jpg\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/p>\n<h3>Conclusi\u00f3: un exemple magistral de com el disseny gr\u00e0fic pot transformar una organitzaci\u00f3<\/h3>\n<p>El Parkinson\u2019s UK logo \u00e9s molt m\u00e9s que un redisseny: \u00e9s una declaraci\u00f3 d\u2019intencions. Una marca accessible, humana i profundament connectada amb la realitat de la seva comunitat. Un s\u00edmbol que uneix, acompanya i representa una evoluci\u00f3 estrat\u00e8gica brillant.<\/p>\n<p>Per als qui treballem en <strong>disseny gr\u00e0fic, branding i identitat visual a Barcelona<\/strong>, aquest projecte demostra que una marca institucional pot ser emocional, flexible i efectiva sense renunciar a la claredat ni a la professionalitat. El treball de Red Stone \u00e9s una refer\u00e8ncia de com el disseny pot donar suport a causes reals, donar veu a comunitats diverses i construir vincles significatius.<\/p>\n<p>En un moment en qu\u00e8 les organitzacions necessiten comunicar amb empatia, claredat i proximitat, Parkinson\u2019s UK marca el cam\u00ed de com dissenyar per al present. <strong>Right here. Right now.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un redisseny estrat\u00e8gic que humanitza, unifica i dona veu a una comunitat diversa El redisseny del Parkinson\u2019s UK logo, desenvolupat per l\u2019ag\u00e8ncia Red Stone, s\u2019ha convertit en un dels exercicis de branding m\u00e9s rellevants de 2025. No nom\u00e9s per la seva execuci\u00f3 gr\u00e0fica impecable, sin\u00f3 tamb\u00e9 per la seva profunda dimensi\u00f3 estrat\u00e8gica, emocional i social. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1227,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[210,134],"class_list":["post-18096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracio","category-disseny-grafic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Disseny gr\u00e0fic destacat de la setmana: logotip de Parkinson\u2019s UK per Red Stone - Code Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/ca\/blog\/disseny-grafic-setmana-parkinsons-uk-red-stone\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Disseny gr\u00e0fic destacat de la setmana: logotip de Parkinson\u2019s UK per Red Stone - Code Barcelona\" \/>\n<meta property=\"og:description\" content=\"Un redisseny estrat\u00e8gic que humanitza, unifica i dona veu a una comunitat diversa El redisseny del Parkinson\u2019s UK logo, desenvolupat per l\u2019ag\u00e8ncia Red Stone, s\u2019ha convertit en un dels exercicis de branding m\u00e9s rellevants de 2025. 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