{"id":18029,"date":"2025-12-02T06:51:41","date_gmt":"2025-12-02T06:51:41","guid":{"rendered":"https:\/\/codewebbarcelona.com\/diseno-grafico-destacado-la-semana-hiwa-recreation-centre-by-mjma-architecture-warren-and-mahoney\/"},"modified":"2026-04-20T19:00:42","modified_gmt":"2026-04-20T19:00:42","slug":"disseny-grafic-setmana-hiwa-recreation-centre-mjma-warren-mahoney","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/ca\/blog\/disseny-grafic-setmana-hiwa-recreation-centre-mjma-warren-mahoney\/","title":{"rendered":"Disseny gr\u00e0fic destacat de la setmana: Hiwa Recreation Centre per MJMA Architecture & Warren and Mahoney"},"content":{"rendered":"

Un projecte que uneix cultura, arquitectura i disseny gr\u00e0fic per transformar l\u2019experi\u00e8ncia de l\u2019espai<\/h3>\n

El disseny gr\u00e0fic no nom\u00e9s comunica: tamb\u00e9 pot transformar la manera com vivim un espai. Aquesta setmana destaquem el projecte Hiwa Recreation Centre<\/strong>, creat per a la Waipapa Taumata Rau \u2013 University of Auckland<\/strong> per MJMA Architecture & Design<\/strong> juntament amb Warren and Mahoney<\/strong>. Guardonat amb un D&AD Wood Pencil 2025<\/strong> a la categoria de Graphic Design<\/em>, Hiwa \u00e9s un exemple excepcional de com el disseny gr\u00e0fic pot dialogar amb l\u2019arquitectura, la cultura i la identitat per construir un entorn profundament significatiu.<\/p>\n

Per a una ag\u00e8ncia de comunicaci\u00f3 especialitzada en disseny gr\u00e0fic, branding i disseny web a Barcelona<\/strong> com la nostra, Hiwa \u00e9s un cas d\u2019estudi inspirador: un projecte on el sistema visual no es limita a decorar o senyalitzar, sin\u00f3 que actua com a pont cultural, guia sensorial i motor simb\u00f2lic dins d\u2019un edifici recreatiu universitari.<\/p>\n

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Hiwa: \u201cUn m\u00f3n dins d\u2019un m\u00f3n\u201d<\/h3>\n

El concepte central del projecte \u00e9s tan potent com po\u00e8tic: Hiwa \u00e9s un m\u00f3n dins d\u2019un m\u00f3n<\/strong>. Un espai on moviment, ritual i comunitat s\u2019entrellacen per crear un entorn de benestar integral: f\u00edsic, mental i social.<\/p>\n

L\u2019arquitectura del centre \u2014transl\u00facida, din\u00e0mica i oberta\u2014 es complementa amb una estrat\u00e8gia gr\u00e0fica i cultural basada en el pensament M\u0101ori (whakaaro M\u0101ori)<\/strong>, on la whakapapa<\/strong> (genealogia, origen) guia la manera d\u2019orientar-se, moure\u2019s i connectar amb l\u2019espai.<\/p>\n

Lluny de ser un simple recobriment decoratiu, la intervenci\u00f3 gr\u00e0fica dota l\u2019edifici d\u2019una identitat profunda que ancora l\u2019experi\u00e8ncia als valors i relats ancestrals.<\/p>\n

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Una identitat cultural que estructura l\u2019edifici<\/h3>\n

La pregunta clau del projecte va ser: com pot la cultura donar forma a un espai recreatiu contemporani?<\/em> Per respondre-la, l\u2019equip va desenvolupar un cultural overlay<\/strong> que incorpora patrons, formes i l\u00f2giques espacials inspirades en M\u0101ori Mana Whenua<\/strong>.<\/p>\n

Aquest enfocament converteix el centre recreatiu en un espai viu, on la identitat no es col\u00b7loca sobre<\/em> l\u2019arquitectura, sin\u00f3 que s\u2019integra en la seva pr\u00f2pia estructura.<\/p>\n

Entre els elements clau destaquen:<\/p>\n

    \n
  • Patrons gr\u00e0fics basats en el tukutuku tradicional<\/strong>, reinterpretats per als recorreguts i les diferents zones funcionals.<\/li>\n
  • Gr\u00e0fica interpretativa<\/strong> que explica el significat de cada patr\u00f3, refor\u00e7ant la transpar\u00e8ncia cultural del projecte.<\/li>\n
  • Narratives po\u00e8tiques<\/strong> que acompanyen cada \u00e0rea del centre, refor\u00e7ant la connexi\u00f3 entre cos, moviment i territori.<\/li>\n<\/ul>\n

     <\/p>\n

    Aix\u00ed, l\u2019espai no nom\u00e9s es recorre: es llegeix, s\u2019interpreta i es viu culturalment.<\/p>\n

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    Un sistema de wayfinding basat en patrons, no en senyal\u00e8tica tradicional<\/h3>\n

    Un dels grans assoliments del projecte \u00e9s el desenvolupament d\u2019un sistema de wayfinding guiat per patrons<\/strong>. A difer\u00e8ncia de la senyalitzaci\u00f3 convencional, Hiwa orienta l\u2019usuari a trav\u00e9s de l\u00f2gica visual, geometria i contrast<\/strong>.<\/p>\n

    Aquest sistema es construeix a partir de quatre conceptes M\u0101ori que defineixen les atmosferes i els fluxos de l\u2019edifici:<\/p>\n

      \n
    • Ao Kapakapa<\/strong> \u2014 pols, energia, activitat.<\/li>\n
    • Ao Korikori<\/strong> \u2014 moviment, resili\u00e8ncia, circulaci\u00f3.<\/li>\n
    • Tuku Whenua<\/strong> \u2014 connexi\u00f3 amb la terra, arrelament, pertinen\u00e7a.<\/li>\n
    • Ao Riporipo<\/strong> \u2014 sensibilitat sensorial, calma, percepci\u00f3.<\/li>\n<\/ul>\n

       <\/p>\n

      Aquests conceptes generen un mapa emocional de l\u2019espai: zones actives i passives, ritmes, llindars, recorreguts accessibles i fronteres simb\u00f2liques. El disseny gr\u00e0fic esdev\u00e9 aix\u00ed arquitectura de la informaci\u00f3<\/strong> a gran escala.<\/p>\n

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      Fabricaci\u00f3 contempor\u00e0nia amb respecte pels materials ancestrals<\/h3>\n

      Hiwa tamb\u00e9 destaca per la seva integraci\u00f3 entre tradici\u00f3 i tecnologia. L\u2019\u00fas del CNC routing<\/strong> permet reproduir i escalar patrons culturals amb precisi\u00f3, assegurant coher\u00e8ncia visual a tot el centre.<\/p>\n

      A m\u00e9s, la materialitat aporta una capa emocional i ecol\u00f2gica al projecte:<\/p>\n

        \n
      • El mostrador de recepci\u00f3<\/strong> est\u00e0 fet amb swamp kauri<\/strong>, una fusta ancestral de gran valor simb\u00f2lic.<\/li>\n
      • Les cuffs de la barana<\/strong> estan tallades en p\u014dhutukawa<\/strong> que va cr\u00e9ixer originalment al lloc.<\/li>\n<\/ul>\n

         <\/p>\n

        Aquests elements no s\u00f3n simples detalls est\u00e8tics: actuen com a records f\u00edsics del passat del lloc<\/strong>, connectant l\u2019usuari amb una hist\u00f2ria que s\u2019est\u00e9n en el temps.<\/p>\n

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        Whakairo: disseny t\u00e0ctil i espiritual<\/h3>\n

        Un dels moments m\u00e9s significatius del projecte \u00e9s el treball de whakairo<\/strong> (talla escult\u00f2rica M\u0101ori). Les peces tallades a m\u00e0 incorporen marques t\u00e0ctils<\/strong> a la barana, pensades per \u201cralentir la m\u00e0\u201d i fer conscient la transici\u00f3 espacial.<\/p>\n

        La refer\u00e8ncia simb\u00f2lica \u00e9s profunda: aquestes peces connecten Hiwa-i-te-rangi<\/strong> (l\u2019estrella de l\u2019aspiraci\u00f3 i els desitjos futurs) amb P\u014dhutukawa<\/strong> (arbre del record dels \u00e9ssers estimats que ja no hi s\u00f3n). Travessar l\u2019espai significa, metaf\u00f2ricament, rec\u00f3rrer un viatge entre aspiraci\u00f3 i mem\u00f2ria<\/strong>.<\/p>\n

        A nivell de disseny gr\u00e0fic, aquest gest demostra que la identitat no \u00e9s nom\u00e9s visual: pot ser h\u00e0ptica, espacial i emocional.<\/p>\n

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        Gr\u00e0fica did\u00e0ctica que construeix comunitat<\/h3>\n

        El projecte evita convertir la cultura en un simple ornament. Al contrari, utilitza la gr\u00e0fica per transmetre coneixement, context i relat. Cada patr\u00f3 explica una hist\u00f2ria; cada senyal vinculada al wayfinding explica una tradici\u00f3, un concepte, un ritme.<\/p>\n

        Aix\u00f2 refor\u00e7a la inclusi\u00f3 cultural dins el campus universitari, posicionant Hiwa com a s\u00edmbol de benvinguda i obertura<\/strong> per a estudiants i visitants.<\/p>\n

        Hiwa com a referent internacional en disseny gr\u00e0fic i arquitectura<\/h3>\n

        Des de la perspectiva del nostre estudi especialitzat en disseny gr\u00e0fic i branding a Barcelona<\/strong>, Hiwa aporta aprenentatges fonamentals:<\/p>\n

          \n
        • El disseny gr\u00e0fic pot ser una extensi\u00f3 natural de l\u2019arquitectura<\/strong>.<\/li>\n
        • Les identitats culturals es poden integrar amb rigor, respecte i contemporane\u00eftat<\/strong>.<\/li>\n
        • El wayfinding pot esdevenir una experi\u00e8ncia emocional<\/strong>, no nom\u00e9s funcional.<\/li>\n
        • El disseny pot contribuir al benestar social<\/strong>, m\u00e9s enll\u00e0 de l\u2019est\u00e8tica de l\u2019entorn.<\/li>\n<\/ul>\n

           <\/p>\n

          Hiwa demostra com un edifici recreatiu pot funcionar com a ecosistema cultural<\/strong>, on cada element visual t\u00e9 sentit.<\/p>\n

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          Premis i reconeixements<\/h3>\n

          El projecte ha estat reconegut internacionalment per la seva innovaci\u00f3 conceptual i visual:<\/p>\n

            \n
          • D&AD Awards 2025 \u2013 Wood Pencil<\/strong><\/li>\n
          • Categoria:<\/strong> Graphic Design<\/li>\n
          • Pa\u00efsos:<\/strong> Canad\u00e0 & Nova Zelanda<\/li>\n<\/ul>\n

             <\/p>\n

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            Cr\u00e8dits del projecte<\/h3>\n
              \n
            • Entrant Company:<\/strong> MJMA Architecture & Design<\/li>\n
            • Haumi<\/strong><\/li>\n
            • Warren and Mahoney Architects<\/strong><\/li>\n
            • Client:<\/strong> University of Auckland (Waipapa Taumata Rau)<\/li>\n<\/ul>\n

               <\/p>\n

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              Conclusi\u00f3: un model exemplar de disseny gr\u00e0fic contemporani<\/h3>\n

              Hiwa Recreation Centre<\/strong> \u00e9s una obra que va m\u00e9s enll\u00e0 de la seva funci\u00f3 com a espai esportiu. Gr\u00e0cies a una estrat\u00e8gia gr\u00e0fica profundament cultural, un sistema de senyal\u00e8tica basat en patrons i una interpretaci\u00f3 contempor\u00e0nia del whakairo, el projecte aconsegueix all\u00f2 que poques identitats espacials assoleixen: convertir cada moviment en un acte simb\u00f2lic<\/strong>.<\/p>\n

              Per a qui treballem en disseny gr\u00e0fic, comunicaci\u00f3 visual i disseny web a Barcelona<\/strong>, Hiwa ens recorda que el futur del disseny no \u00e9s imposar una est\u00e8tica, sin\u00f3 construir experi\u00e8ncies que respectin la mem\u00f2ria, la cultura i el lloc<\/strong>. Una identitat que no nom\u00e9s es veu, sin\u00f3 que es viu i es recorre.<\/p>\n

              Hiwa \u00e9s, en definitiva, una demostraci\u00f3 brillant de la capacitat del disseny gr\u00e0fic per crear mons dins de mons.<\/p>\n","protected":false},"excerpt":{"rendered":"

              Un projecte que uneix cultura, arquitectura i disseny gr\u00e0fic per transformar l\u2019experi\u00e8ncia de l\u2019espai El disseny gr\u00e0fic no nom\u00e9s comunica: tamb\u00e9 pot transformar la manera com vivim un espai. Aquesta setmana destaquem el projecte Hiwa Recreation Centre, creat per a la Waipapa Taumata Rau \u2013 University of Auckland per MJMA Architecture & Design juntament amb […]<\/p>\n","protected":false},"author":1,"featured_media":7456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[210,134],"class_list":["post-18029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracio","category-disseny-grafic"],"acf":[],"yoast_head":"\nDisseny gr\u00e0fic destacat de la setmana: Hiwa Recreation Centre per MJMA Architecture & Warren and Mahoney - Code Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/ca\/blog\/disseny-grafic-setmana-hiwa-recreation-centre-mjma-warren-mahoney\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Disseny gr\u00e0fic destacat de la setmana: Hiwa Recreation Centre per MJMA Architecture & Warren and Mahoney - Code Barcelona\" \/>\n<meta property=\"og:description\" content=\"Un projecte que uneix cultura, arquitectura i disseny gr\u00e0fic per transformar l\u2019experi\u00e8ncia de l\u2019espai El disseny gr\u00e0fic no nom\u00e9s comunica: tamb\u00e9 pot transformar la manera com vivim un espai. 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