{"id":17389,"date":"2017-11-13T11:15:10","date_gmt":"2017-11-13T11:15:10","guid":{"rendered":"https:\/\/codewebbarcelona.com\/cuanto-cuesta-un-logo\/"},"modified":"2026-04-20T18:06:55","modified_gmt":"2026-04-20T18:06:55","slug":"quant-costa-un-logo","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/ca\/blog\/quant-costa-un-logo\/","title":{"rendered":"Quant costa un logotip"},"content":{"rendered":"<p>En aquest article parlarem i intentarem aclarir una mica la pregunta de sempre: <strong>Quant costa un logotip<\/strong>. Donarem algunes xifres, tot i que el preu final d\u2019un logotip el marcar\u00e0 el <strong>dissenyador gr\u00e0fic<\/strong> o <strong>estudi de disseny gr\u00e0fic<\/strong> amb qui decidim treballar. Ja has donat un cop d\u2019ull al post sobre <a href=\"https:\/\/codewebbarcelona.com\/blog\/tendencias-diseno-de-logos-2020\/\">tend\u00e8ncies en disseny de logotips per al 2020<\/a>?<\/p>\n<p>A hores d\u2019ara, no cal insistir gaire en la <strong>import\u00e0ncia de tenir un bon logotip<\/strong>, ja que \u00e9s la base de tota la nostra imatge corporativa. Per aix\u00f2, <strong>caldr\u00e0 triar molt b\u00e9<\/strong> la persona o empresa encarregada de crear-lo. Podem optar per un dissenyador freelance, una ag\u00e8ncia mitjana o gran, o, si ens \u00e9s igual, pel cos\u00ed del teu cunyat que \u201cen sap d\u2019ordinadors\u201d i treballa per un entrep\u00e0 de pernil.<\/p>\n<p>[superfeatured]7076[\/superfeatured]<\/p>\n<p>*Per cert, segur que t\u2019interessa aquest post: <a href=\"https:\/\/codewebbarcelona.com\/blog\/cuanto-cuesta-una-pagina-web\/\">Quant costa una p\u00e0gina web<\/a><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/WnHcfWSN2jDz2\/giphy.gif\" alt=\"el primo de tu cu\u00f1ado\" \/><br \/>\n<em>*El cos\u00ed del teu cunyat que en sap d\u2019ordinadors<\/em><\/p>\n<p>El logotip de la nostra empresa \u00e9s <strong>el primer a parlar<\/strong>, fins i tot abans d\u2019iniciar cap conversa amb un client potencial. Per aix\u00f2, \u00e9s evident que el nostre logotip ha de resumir, en una sola imatge, <strong>tot all\u00f2 que representa la nostra empresa<\/strong>.<\/p>\n<p>Amb una sola ullada, un logotip hauria de transmetre r\u00e0pidament:<\/p>\n<ul>\n<li>El sector on treballem<\/li>\n<li>El p\u00fablic al qual ens dirigim<\/li>\n<li>Professionalitat<\/li>\n<\/ul>\n<h2>Quant costa dissenyar un logotip<\/h2>\n<h3>El prestigi del dissenyador gr\u00e0fic determinar\u00e0 quant costa un logotip<\/h3>\n<p>El prestigi del dissenyador o estudi de disseny gr\u00e0fic a qui encarreguem el logotip ser\u00e0 un dels factors m\u00e9s decisius a l\u2019hora de fixar <strong>quant costa un logotip<\/strong>.<\/p>\n<p>Com \u00e9s l\u00f2gic, un professional amb experi\u00e8ncia i reconeixement no cobrar\u00e0 el mateix que alg\u00fa que tot just comen\u00e7a. Si comprem una bossa al mercat del poble, segurament ser\u00e0 assequible. Per\u00f2 si volem una bossa d\u2019una marca exclusiva, el preu es dispara. Tot dep\u00e8n del que vulguem invertir i de les nostres necessitats.<\/p>\n<p>Vegem algunes xifres orientatives:<\/p>\n<ul>\n<li>El cos\u00ed del teu cunyat que en sap d\u2019ordinadors: <strong>des d\u2019un entrep\u00e0 de pernil (ib\u00e8ric) fins a 20\u202f\u20ac<\/strong><\/li>\n<li>Freelance: <strong>de 350\u202f\u20ac a 1.800\u202f\u20ac<\/strong><\/li>\n<li>Una ag\u00e8ncia mitjana: <strong>de 600\u202f\u20ac a 2.200\u202f\u20ac<\/strong><\/li>\n<li>Una gran ag\u00e8ncia: <strong>de 1.000\u202f\u20ac a 10.000\u202f\u20ac<\/strong><\/li>\n<li>Dissenyador de fama mundial: <strong>de Lamborghini a 1.000.000\u202f\u20ac<\/strong><\/li>\n<\/ul>\n<p>Com pots veure, els preus s\u00f3n molt variats, per\u00f2, com hem dit, tot dep\u00e8n de la nostra elecci\u00f3.<\/p>\n<h3>Quantes propostes ens presentaran?<\/h3>\n<p>\u00c9s important saber si el preu inclou una, dues, tres o m\u00e9s versions del logotip.<\/p>\n<p>Amb un pressupost ajustat, el m\u00e9s habitual \u00e9s que nom\u00e9s es treballi una proposta.<\/p>\n<p>Si el pressupost \u00e9s m\u00e9s alt, potser rebrem un tracte del tipus \u201cfins que el client quedi satisfet\u201d. Aquest \u00e9s un dels aspectes que m\u00e9s influeixen en <strong>quant costa un logotip<\/strong>.<\/p>\n<h3>I les rondes de correccions?<\/h3>\n<p>Un cop aclarit el punt anterior, tamb\u00e9 cal saber quantes correccions s\u2019inclouen. Igual que abans, el nombre de rondes dependr\u00e0, en general, del preu que paguem pel logotip.<\/p>\n<h3>Envergadura de l\u2019empresa<\/h3>\n<p>\u00d2bviament, el preu tamb\u00e9 variar\u00e0 segons la mida i la projecci\u00f3 de la nostra empresa.<\/p>\n<p>Normalment, el preu per al disseny d\u2019un logotip no \u00e9s el mateix per a una empresa que comen\u00e7a que per a una multinacional.<\/p>\n<p>Aix\u00ed doncs, si tot just arranquem el negoci, no t\u00e9 gaire sentit voler contractar un dissenyador de renom mundial. I, a l\u2019inrev\u00e9s, si tenim una empresa consolidada, no haur\u00edem de deixar el logotip en mans del cos\u00ed del teu cunyat que en sap d\u2019ordinadors.<\/p>\n<h3>Nom\u00e9s el logotip?<\/h3>\n<p>Una altra pregunta habitual quan es comen\u00e7a un projecte de logotip \u00e9s si el preu cobreix nom\u00e9s el disseny del logotip o tamb\u00e9 tot el desenvolupament de la identitat de marca. \u00c9s un factor clau per determinar <strong>quant costa un logotip<\/strong>.<\/p>\n<p>El disseny de material corporatiu normalment no s\u2019inclou en el preu del logotip. Per tant, cal tenir present que targetes de visita, fulletons, sobres, etc., es pressupostaran a part.<\/p>\n<h3>I el manual d\u2019estil?<\/h3>\n<p>Un altre aspecte a tenir en compte \u00e9s si el manual d\u2019estil est\u00e0 incl\u00f2s en el preu.<\/p>\n<p>El manual d\u2019estil \u00e9s una guia d\u2019\u00fas del logotip, amb normes sobre com aplicar-lo en diferents fons, amb imatges, etc.<\/p>\n<p>Aquest manual pot ser m\u00e9s o menys complet, segons les necessitats del client.<\/p>\n<p>Si volem reduir costos, podem demanar que no ens facin el manual d\u2019estil, o b\u00e9 conformar-nos amb una versi\u00f3 molt b\u00e0sica.<\/p>\n<h6>Ja has donat un cop d\u2019ull al post sobre <a href=\"https:\/\/codewebbarcelona.com\/blog\/tendencias-diseno-de-logos-2021\/\">tend\u00e8ncies en disseny de logotips per al 2021<\/a>?<\/h6>\n<h2>L\u2019art \u00e9s dif\u00edcil de valorar econ\u00f2micament<\/h2>\n<p>Com b\u00e9 sabeu, l\u2019art \u00e9s una de les coses m\u00e9s dif\u00edcils de valorar i posar-li preu. Nom\u00e9s cal mirar les obres de pintors reconeguts arreu del m\u00f3n.<\/p>\n<p>Aix\u00ed doncs, preguntar <strong>quant costa un logotip<\/strong> \u00e9s gaireb\u00e9 com preguntar \u201cquant val un quadre\u201d. Evidentment, el preu d\u2019una obra varia segons el prestigi de l\u2019artista.<\/p>\n<p>Com que el proc\u00e9s de creaci\u00f3 d\u2019un logotip \u00e9s molt creatiu, podem fer servir aquest exemple com a refer\u00e8ncia.<\/p>\n<h3>El preu d\u2019alguns logotips que tots reconeixem a primera vista<\/h3>\n<p>Per curiositat, repassem el cost d\u2019alguns dels logotips m\u00e9s ic\u00f2nics del nostre temps.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/cuanto-cuesta-un-logo-5-1.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1002\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/cuanto-cuesta-un-logo-5-1.jpg\" alt=\"cuanto cuesta un logo 5\" width=\"750\" height=\"400\" \/><\/a><\/p>\n<p>El nou logotip de Pepsi va costar ni m\u00e9s ni menys que <strong>1.000.000 de d\u00f2lars<\/strong>. Dissenyat per Arnell Group el 2008.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/cuanto-cuesta-un-logo-1.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1003\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/cuanto-cuesta-un-logo-1.png\" alt=\"cuanto cuesta un logo\" width=\"750\" height=\"400\" \/><\/a><\/p>\n<p>El logotip de la coneguda cadena BBC va tenir un cost de <strong>1.800.000 d\u00f2lars<\/strong>. Redissenyat el 1997.<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/cuanto-cuesta-un-logo-2-1.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1004\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/cuanto-cuesta-un-logo-2-1.jpg\" alt=\"cuanto cuesta un logo 2\" width=\"750\" height=\"400\" \/><\/a><\/p>\n<p>British Petrol, BP. <strong>211.000.000 d\u00f2lars<\/strong>. Redissenyat el 2008.<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/cuanto-cuesta-un-logo-3-1.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1005\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/cuanto-cuesta-un-logo-3-1.png\" alt=\"cuanto cuesta un logo 3\" width=\"750\" height=\"400\" \/><\/a><\/p>\n<p>Google. El disseny original va costar&#8230; <strong>0 d\u00f2lars<\/strong>. Segurament el va fer el cos\u00ed del teu cunyat, a canvi d\u2019un <del>entrep\u00e0 de pernil<\/del> sandvitx ben manteg\u00f3s (als EUA el que triomfa \u00e9s el bacon i la mantega). Ara b\u00e9, el redisseny que veiem avui cada cop que busquem alguna cosa, segur que no ha estat precisament barat.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1001\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/cuanto-cuesta-un-logo-4-1.jpg\" alt=\"cuanto cuesta un logo 4\" width=\"750\" height=\"400\" \/><\/p>\n<p>Nike, el cost del logotip original va ser nom\u00e9s de <strong>35 d\u00f2lars<\/strong>. Deixem tranquil el cos\u00ed del teu cunyat.<\/p>\n<h3>Algunes premisses a tenir en compte<\/h3>\n<p>Abans d\u2019encarregar el disseny d\u2019un logotip a un professional o estudi, conv\u00e9 fer aquestes reflexions:<\/p>\n<ul>\n<li>Ens apassiona la feina del dissenyador o estudi? Si no \u00e9s aix\u00ed, busquem alternatives: avui dia hi ha molta oferta en disseny gr\u00e0fic.<\/li>\n<li>El preu que ens proposen, comparat amb altres estudis, est\u00e0 dins la mitjana?<\/li>\n<li>El tracte rebut en el primer contacte \u00e9s professional?<\/li>\n<li>Quantes versions o correccions ens ofereixen?<\/li>\n<\/ul>\n<p>[superfeatured]7076[\/superfeatured]<\/p>\n<h3>Aqu\u00ed ens tens<\/h3>\n<p>Per dissenyar el teu logotip, per\u00f2 sense ser pesats&#8230; Ho fem b\u00e9. <a href=\"http:\/\/codewebbarcelona.com\/empresa-diseno-web-barcelona\/\">Contacta amb nosaltres<\/a>.<\/p>\n<p>D\u2019acord. Ja n\u2019hi ha prou.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/l41YuiiX86d08iP8k\/giphy.gif\" \/><\/p>\n<h6>Ja has donat un cop d\u2019ull al post sobre <a href=\"https:\/\/codewebbarcelona.com\/blog\/tendencias-diseno-de-logos-2021\/\">tend\u00e8ncies en disseny de logotips per al 2021<\/a>?<\/h6>\n<h2>Quant costa&#8230;<\/h2>\n<p>Segur que t\u2019interessa aquest post: <a href=\"https:\/\/codewebbarcelona.com\/blog\/cuanto-cuesta-una-pagina-web\/\">Quant costa una p\u00e0gina web<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En aquest article parlarem i intentarem aclarir una mica la pregunta de sempre: Quant costa un logotip. Donarem algunes xifres, tot i que el preu final d\u2019un logotip el marcar\u00e0 el dissenyador gr\u00e0fic o estudi de disseny gr\u00e0fic amb qui decidim treballar. Ja has donat un cop d\u2019ull al post sobre tend\u00e8ncies en disseny de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1464,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[207,134],"class_list":["post-17389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacat","category-disseny-grafic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cu\u00e1nto cuesta un logo - La eterna pregunta - Damos cifras<\/title>\n<meta name=\"description\" content=\"Damos cifras de cu\u00e1nto cuesta un logo. 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