{"id":17283,"date":"2019-02-25T21:39:24","date_gmt":"2019-02-25T21:39:24","guid":{"rendered":"https:\/\/codewebbarcelona.com\/como-mejorar-tasa-de-conversion\/"},"modified":"2026-04-20T17:59:49","modified_gmt":"2026-04-20T17:59:49","slug":"com-millorar-taxa-conversio","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/ca\/blog\/com-millorar-taxa-conversio\/","title":{"rendered":"Com millorar la nostra taxa de conversi\u00f3"},"content":{"rendered":"

Comen\u00e7a l\u2019any i \u00e9s el moment ideal per repensar la nostra estrat\u00e8gia de m\u00e0rqueting per al 2019<\/strong> i veure com podem millorar la nostra taxa de conversi\u00f3.<\/p>\n

Si t\u2019interessa el tema, aqu\u00ed tens algunes claus per entendre tot el que cal saber sobre la taxa de conversi\u00f3 i com optimitzar-la.<\/p>\n

Un bon disseny d\u2019email m\u00e0rqueting pot fer cr\u00e9ixer la nostra taxa de conversi\u00f3. Cal tenir en compte les tend\u00e8ncies en disseny d\u2019email m\u00e0rqueting per al 2019<\/a>, molt vinculades a les tend\u00e8ncies en disseny gr\u00e0fic<\/a> i a les tend\u00e8ncies en disseny web<\/a> del pr\u00f2xim any.<\/p>\n

Vegem com podem millorar la nostra taxa de conversi\u00f3<\/strong> i aconseguir un millor engagement<\/strong>.<\/p>\n

Sabem que milers d\u2019usuaris reben cada dia desenes de correus, molts d\u2019ells relacionats amb la compra i venda.<\/p>\n

Hem de destacar, sortir de la zona grisa i sorprendre!<\/p>\n

\"\"<\/p>\n

I com ho fem?<\/p>\n

Com millorar la nostra taxa de conversi\u00f3<\/h2>\n

 <\/p>\n

El primer pas \u00e9s disposar de tota la informaci\u00f3 necess\u00e0ria per controlar la nostra estrat\u00e8gia d\u2019email m\u00e0rqueting<\/strong>. Per aix\u00f2, repassem alguns conceptes clau.<\/p>\n

Conversion rate<\/h3>\n

La taxa de conversi\u00f3 \u00e9s el percentatge d\u2019usuaris que realitzen l\u2019acci\u00f3 que hem definit com a objectiu dins la nostra estrat\u00e8gia d\u2019email m\u00e0rqueting<\/strong>.<\/p>\n

En el cas concret de l\u2019email m\u00e0rqueting<\/strong>, es calcula dividint el nombre de missatges enviats entre les conversions aconseguides.<\/p>\n

A m\u00e9s, cal destacar que l\u2019email m\u00e0rqueting<\/strong> ofereix el retorn d\u2019inversi\u00f3 (ROI) m\u00e9s alt conegut, al voltant d\u2019un 40%.<\/p>\n

Aix\u00f2 vol dir que per cada euro invertit, se\u2019n recuperen 40.<\/p>\n

Aquesta rendibilitat es deu al fet que l\u2019email m\u00e0rqueting<\/strong> \u00e9s molt econ\u00f2mic, aix\u00ed que qualsevol millora t\u00e9 un gran impacte en el resultat final.<\/p>\n

A banda, la taxa de conversi\u00f3 est\u00e0 relacionada amb:<\/p>\n

El delivery rate<\/strong>, o taxa de lliurament, que indica el percentatge de missatges que arriben als destinataris. Com m\u00e9s alta sigui, millor ser\u00e0 la qualitat de la base de dades; si \u00e9s baixa, augmenta la taxa de rebot.<\/p>\n

Open rate<\/strong>, o taxa d\u2019obertura, que mostra el percentatge de correus que els usuaris obren.<\/p>\n

Click rate<\/strong>, o taxa de clics, que mesura quants usuaris fan clic als enlla\u00e7os comercials dins del correu.<\/p>\n

ROI<\/strong>, retorn de la inversi\u00f3. Aquest indicador ens permet avaluar l\u2019efic\u00e0cia de la nostra activitat i de l\u2019estrat\u00e8gia d\u2019email m\u00e0rqueting<\/strong>.<\/p>\n

\"\"<\/p>\n

Si vols aprofundir en aquests conceptes, et recomano un article on ja els hem tractat.<\/p>\n

Un cop ent\u00e8s aix\u00f2, nom\u00e9s ens queda repassar quins s\u00f3n els tipus de conversi\u00f3 m\u00e9s habituals. Com veur\u00e0s, no tot es redueix a vendre productes; hi ha altres maneres de generar ingressos.<\/p>\n

Tipus de conversi\u00f3 en campanyes d\u2019email m\u00e0rqueting<\/h3>\n

CTR, Click Through Rate<\/strong><\/p>\n

Aquest concepte fa refer\u00e8ncia al percentatge d\u2019usuaris que han fet clic en algun dels enlla\u00e7os inclosos al correu.<\/p>\n

Important: Si aquest \u00e9s l\u2019objectiu de la conversi\u00f3, no conv\u00e9 posar m\u00e9s de dos enlla\u00e7os per correu per centrar tota l\u2019atenci\u00f3 dels subscriptors.<\/p>\n

Dades en un formulari<\/h3>\n

Tamb\u00e9 pot ser que l\u2019objectiu sigui que l\u2019usuari ens faciliti les seves dades a trav\u00e9s d\u2019un formulari.<\/p>\n

Important: S\u2019ha comprovat que el nombre de conversions augmenta a mesura que es redueixen els camps del formulari. Som aix\u00ed de mandrosos.<\/p>\n

Subscripcions<\/h3>\n

En aquest cas, la conversi\u00f3 busca una subscripci\u00f3, normalment a una newsletter, i el m\u00e9s interessant s\u00f3n les estrat\u00e8gies d\u2019email m\u00e0rqueting<\/strong> futures que permetr\u00e0 a l\u2019empresa.<\/p>\n

Desc\u00e0rregues<\/h3>\n

A m\u00e9s dels casos anteriors, podem trobar-nos amb una campanya d\u2019email m\u00e0rqueting<\/strong> que ofereixi la desc\u00e0rrega d\u2019algun recurs, com a crida a l\u2019acci\u00f3.<\/p>\n

L\u2019\u00e8xit d\u2019aquestes campanyes es mesura pel nombre de desc\u00e0rregues i estan molt relacionades amb l\u2019inbound m\u00e0rqueting.<\/p>\n

Vendes<\/h3>\n

I finalment, la conversi\u00f3 m\u00e9s evident i, alhora, la m\u00e9s dif\u00edcil d\u2019aconseguir: la venda directa.<\/p>\n

\u00c9s la m\u00e9s desitjada per les empreses, i la resta d\u2019objectius estan pensats per refor\u00e7ar aquest punt de la taxa de conversi\u00f3.<\/p>\n

\"\"<\/p>\n

I qu\u00e8 puc fer per millorar el percentatge de conversi\u00f3 de l\u2019email m\u00e0rqueting?<\/h3>\n

Aqu\u00ed tens nou consells per optimitzar el percentatge de conversi\u00f3 de l\u2019email m\u00e0rqueting<\/strong>:<\/p>\n

    \n
  • Segmenta els enviaments<\/li>\n
  • Treballa b\u00e9 l\u2019assumpte<\/li>\n
  • Ofereix incentius per registrar-se<\/li>\n
  • Un disseny atractiu<\/li>\n
  • Cuida els missatges<\/li>\n
  • Utilitza crides a l\u2019acci\u00f3 efectives<\/li>\n
  • Inclou casos d\u2019\u00e8xit per captar l\u2019atenci\u00f3<\/li>\n
  • Augmenta la freq\u00fc\u00e8ncia dels enviaments<\/li>\n
  • Concebeix l\u2019email m\u00e0rqueting com una relaci\u00f3 a llarg termini<\/li>\n<\/ul>\n

    Conclusions:<\/h3>\n

    Ara ja tens tota la informaci\u00f3 necess\u00e0ria per no quedar-te enrere i avan\u00e7ar la teva compet\u00e8ncia. Si no ho sabies, ara ja ho saps; i si ja ho sabies, m\u00e9s val que ho posis en pr\u00e0ctica o deleguis la tasca, perqu\u00e8 \u00e9s una inversi\u00f3 que val la pena.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Comen\u00e7a l\u2019any i \u00e9s el moment ideal per repensar la nostra estrat\u00e8gia de m\u00e0rqueting per al 2019 i veure com podem millorar la nostra taxa de conversi\u00f3. Si t\u2019interessa el tema, aqu\u00ed tens algunes claus per entendre tot el que cal saber sobre la taxa de conversi\u00f3 i com optimitzar-la. Un bon disseny d\u2019email m\u00e0rqueting […]<\/p>\n","protected":false},"author":1,"featured_media":1289,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[211],"class_list":["post-17283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"\nC\u00f3mo mejorar la tasa de conversi\u00f3n - Code Barcelona<\/title>\n<meta name=\"description\" content=\"Todo lo necesarios sobre la tasa de conversi\u00f3n y como mejorarla para tener \u00e9xito en nuestra estrategia de marketing digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/ca\/blog\/com-millorar-taxa-conversio\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo mejorar la tasa de conversi\u00f3n - 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