{"id":17255,"date":"2019-03-29T08:01:04","date_gmt":"2019-03-29T08:01:04","guid":{"rendered":"https:\/\/codewebbarcelona.com\/como-conseguir-mas-leads\/"},"modified":"2026-04-20T17:57:26","modified_gmt":"2026-04-20T17:57:26","slug":"com-aconseguir-mes-leads","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/ca\/blog\/com-aconseguir-mes-leads\/","title":{"rendered":"Com aconseguir m\u00e9s leads"},"content":{"rendered":"

Per anar fent una mica de cultura de m\u00e0rqueting digital, dedicar\u00e9 aquest article al concepte de Lead i a com aconseguir-ne m\u00e9s.<\/p>\n

El m\u00e0rqueting digital<\/strong> \u00e9s clau perqu\u00e8 el teu negoci funcioni, aix\u00ed que no t\u2019aixequis i llegeix aquest article am\u00e8 sobre el Lead<\/strong>, que pot ajudar-te a veure-ho tot des d\u2019una perspectiva m\u00e9s professional.<\/p>\n

Contingut:<\/h3>\n
    \n
  • Qu\u00e8 \u00e9s un lead?<\/strong><\/li>\n
  • Tipus de lead<\/strong><\/li>\n
  • Captaci\u00f3 de leads<\/strong><\/li>\n
  • Tinc un lead, i ara qu\u00e8?<\/strong><\/li>\n
  • Lead nurturing<\/strong><\/li>\n
  • Lead scoring<\/strong><\/li>\n<\/ul>\n

    Qu\u00e8 \u00e9s un lead?<\/h2>\n

     <\/p>\n

    Lead<\/strong> \u00e9s un anglicisme utilitzat en Inbound Marketing<\/strong> i fa refer\u00e8ncia a tots aquells contactes que ens han deixat les seves dades a trav\u00e9s d\u2019una Landing Page<\/strong> a canvi de contingut que els interessa.<\/p>\n

    Com que s\u00f3n usuaris que entren en aquest intercanvi, passen a ser potencials clients dels nostres serveis o productes, i no els podem deixar escapar si volem convertir-los en clients finals.<\/p>\n

    Un dels factors que determina l\u2019\u00e8xit d\u2019una campanya de landing page<\/strong> \u00e9s el nombre de leads<\/strong> aconseguits: com m\u00e9s leads<\/strong>, m\u00e9s potencials clients tenim.<\/p>\n

    Captaci\u00f3 de leads<\/h3>\n

    Perqu\u00e8 una campanya de m\u00e0rqueting digital<\/strong> tingui \u00e8xit, cal tenir-ho tot clar: una bona estrat\u00e8gia de m\u00e0rqueting<\/strong> \u00e9s vital per assolir els objectius i trobar resposta a com aconseguir m\u00e9s leads<\/strong>.<\/p>\n

    \u00d2bviament, com m\u00e9s contingut generis, m\u00e9s opcions tindr\u00e0s d\u2019aconseguir leads<\/strong>.<\/p>\n

    Per\u00f2, m\u00e9s enll\u00e0 d\u2019aquesta premissa, fixa\u2019t en el seg\u00fcent:<\/p>\n

      \n
    1. Claus per millorar la captaci\u00f3 de leads<\/strong><\/li>\n
    2. Inclou formularis a les publicacions<\/li>\n
    3. Simplifica al m\u00e0xim els camps del formulari<\/li>\n
    4. D\u00f3na un toc proper al disseny del formulari<\/li>\n
    5. Adapta el llenguatge, fes-lo m\u00e9s proper<\/li>\n<\/ol>\n

      Si apliques aquests consells, ja tindr\u00e0s mig cam\u00ed fet i sabr\u00e0s com aconseguir m\u00e9s leads<\/strong>.<\/p>\n

      UX: Com que nom\u00e9s mig cam\u00ed? Si ja tinc els leads<\/strong>, em puc quedar mirant, oi?<\/p>\n

      Doncs NO!<\/p>\n

      Tinc un lead, i ara qu\u00e8?<\/h3>\n

      Com ja haureu endevinat en la classificaci\u00f3 de tipus de lead<\/strong>, no n\u2019hi ha prou amb saber com aconseguir m\u00e9s leads<\/strong> i relaxar-se.<\/p>\n

      Segons el tipus de lead<\/strong>, caldr\u00e0 fer unes accions o unes altres; per aix\u00f2 \u00e9s important saber en quina etapa es troba el lead<\/strong> o de quin tipus \u00e9s.<\/p>\n

      Tipus de lead<\/h3>\n

      Hi ha diferents tipus de lead<\/strong> segons el punt en qu\u00e8 es trobin; no \u00e9s que un sigui lead<\/strong> i ho sigui per sempre, passi el que passi…<\/p>\n

      Els leads<\/strong> poden ser:<\/p>\n

      Lead<\/h4>\n

      B\u00e0sicament, es refereix al lead<\/strong> en estat inicial o de descobriment; el client ha entrat per tafanejar.<\/p>\n

      T\u00e8cnicament, \u00e9s un TOFU (Top Of the Funnel), \u00e9s a dir, est\u00e0 a la part superior de l\u2019embut de conversi\u00f3, i com tots sabem, no tothom arriba al final de l\u2019embut.<\/p>\n

      En aquesta fase, hem de fer alguna cosa perqu\u00e8 la seva curiositat es transformi en inter\u00e8s real i augmentar les possibilitats.<\/p>\n

      \"\"<\/p>\n

      MQL – Marketing Qualified Lead<\/h4>\n

      Aquest ja \u00e9s un pas m\u00e9s: l\u2019MQL l\u2019identifiquem com a client potencial amb possibilitats reals de compra.<\/p>\n

      \u00c9s el MOFU (Middle Of the Funnel), la part mitjana de l\u2019embut, molt interessant per a nosaltres; aquest ja sap que ens necessita i el nostre objectiu \u00e9s que ens tingui en compte com a soluci\u00f3.<\/p>\n

      \"\"<\/p>\n

      SQL – Sales Qualified Lead<\/h4>\n

      El SQL ja es troba a la fase final del cicle de compra i la nostra missi\u00f3 \u00e9s tancar la venda oferint-li les nostres solucions o serveis.<\/p>\n

      T\u00e8cnicament, \u00e9s el BOFU (Bottom Of the Funnel), i aix\u00f2 vol dir que est\u00e0 a punt de passar per l\u2019embut, a punt per convertir-se en client.<\/p>\n

      \"\"<\/p>\n

      MIA – Missing In Action<\/h4>\n

      Els MIA no existeixen en m\u00e0rqueting digital; \u00e9s un terme militar per referir-se als desapareguts en combat, per\u00f2 ens serveix per explicar aquest tipus de lead<\/strong>: aquell que es perd i sobre el qual el millor que podem fer \u00e9s analitzar per qu\u00e8 s\u2019ha perdut i com evitar-ho en el futur.<\/p>\n

      Con\u00e8ixer el comportament dels nostres leads<\/strong> ens ajudar\u00e0 a definir les necessitats dels usuaris i a crear una estrat\u00e8gia de m\u00e0rqueting adequada.<\/p>\n

      \u00c9s en aquest punt on entren en joc dos conceptes m\u00e9s: el lead nurturing<\/strong> i el lead scoring<\/strong>.<\/p>\n

      \"\"<\/p>\n

      Lead nurturing<\/h3>\n

      Aquesta t\u00e8cnica es basa en crear una relaci\u00f3 de valor entre l\u2019usuari i nosaltres, oferint-li contingut rellevant en el moment adequat.<\/p>\n

      Lead scoring<\/h3>\n

      Aquest concepte fa refer\u00e8ncia a mesurar la qualitat de l\u2019usuari segons el nostre punt de vista, valorant el seu grau d\u2019inter\u00e8s i si realment \u00e9s un client potencial dels nostres productes o serveis.<\/p>\n

      Conclusions:<\/h3>\n

      Com veiem, el m\u00e0rqueting digital \u00e9s tot un m\u00f3n que val molt la pena con\u00e8ixer i dominar.<\/p>\n

      Saber qu\u00e8 \u00e9s un lead<\/strong>, els tipus de lead<\/strong> i com gestionar-los \u00e9s essencial perqu\u00e8 la nostra estrat\u00e8gia de m\u00e0rqueting tingui \u00e8xit.<\/p>\n

       <\/p>\n","protected":false},"excerpt":{"rendered":"

      Per anar fent una mica de cultura de m\u00e0rqueting digital, dedicar\u00e9 aquest article al concepte de Lead i a com aconseguir-ne m\u00e9s. El m\u00e0rqueting digital \u00e9s clau perqu\u00e8 el teu negoci funcioni, aix\u00ed que no t\u2019aixequis i llegeix aquest article am\u00e8 sobre el Lead, que pot ajudar-te a veure-ho tot des d\u2019una perspectiva m\u00e9s professional. […]<\/p>\n","protected":false},"author":1,"featured_media":8352,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[211],"class_list":["post-17255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"\nC\u00f3mo conseguir m\u00e1s leads - Code Barcelona<\/title>\n<meta name=\"description\" content=\"Con este art\u00edculo tendr\u00e1s toda la informaci\u00f3n para saber c\u00f3mo conseguir m\u00e1s leads y mejorar la tasa de conversi\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/ca\/blog\/com-aconseguir-mes-leads\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo conseguir m\u00e1s leads - 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