{"id":17068,"date":"2017-08-11T13:09:35","date_gmt":"2017-08-11T13:09:35","guid":{"rendered":"https:\/\/codewebbarcelona.com\/marketing-digital-campana-drip\/"},"modified":"2026-04-20T17:52:43","modified_gmt":"2026-04-20T17:52:43","slug":"marketing-digital-campanya-drip","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/ca\/blog\/marketing-digital-campanya-drip\/","title":{"rendered":"Campanya Drip"},"content":{"rendered":"

Si t\u2019interessa el m\u00e0rqueting digital<\/strong> i l\u2019Inbound Marketing<\/strong>, segur que ja has sentit a parlar de les anomenades campanyes drip<\/strong>.<\/p>\n

Les campanyes drip<\/strong> s\u00f3n una pe\u00e7a clau dins l\u2019estrat\u00e8gia de lead nurturing<\/strong>.<\/p>\n

Per als qui tingueu curiositat, farem una breu introducci\u00f3 sobre el lead nurturing<\/strong> i l\u2019Inbound Marketing<\/strong>. El lead nurturing<\/strong> \u00e9s una t\u00e8cnica pr\u00f2pia de l\u2019Inbound Marketing<\/strong> que consisteix a establir relacions de valor amb els usuaris per acompanyar-los durant tot el proc\u00e9s de compra.<\/p>\n

Amb aquesta pr\u00e0ctica, els equips de m\u00e0rqueting i vendes treballen m\u00e9s coordinats i col\u00b7laboren per assolir els objectius de l\u2019empresa. L\u2019Inbound Marketing<\/strong> busca que siguin els usuaris qui trobin la marca, i no a l\u2019inrev\u00e9s; per aix\u00f2, la campanya drip<\/strong> s\u2019hauria de convertir en una eina fonamental dins de qualsevol estrat\u00e8gia de m\u00e0rqueting digital.<\/p>\n

En l\u00ednies generals, \u00e9s imprescindible definir una bona estrat\u00e8gia de SEO<\/strong> i mantenir una pres\u00e8ncia atractiva a les xarxes socials, amb continguts de qualitat.<\/p>\n

Aix\u00ed, l\u2019usuari se sentir\u00e0 atret cap al nostre web i la nostra publicitat a xarxes socials.<\/p>\n

Qu\u00e8 s\u00f3n les campanyes DRIP dins el M\u00e0rqueting Digital?<\/h2>\n

Les campanyes drip<\/strong> formen part de l\u2019email marketing<\/strong> i s\u00f3n ideals per personalitzar la nostra estrat\u00e8gia.<\/p>\n

Per exemple, si enviem una newsletter<\/strong> de text i un usuari l\u2019obre i un altre no, el primer rebr\u00e0 contingut descarregable; el segon, un v\u00eddeo. Si aquest \u00faltim obre el v\u00eddeo, rebr\u00e0 un e-book o un altre recurs visual; si no l\u2019obre, ja no se li enviar\u00e0 cap m\u00e9s correu. Analitzant aquestes dades, podem dissenyar una estrat\u00e8gia que s\u2019adapta als interessos de cada usuari.<\/p>\n

La seg\u00fcent imatge il\u00b7lustra el proc\u00e9s de manera molt visual.<\/p>\n

\"marketing<\/p>\n

El primer pas \u00e9s segmentar la nostra base de dades i, un cop iniciada la campanya Drip<\/strong>, tornar a segmentar segons la resposta de cada usuari.<\/p>\n

Et donem algunes claus que t\u2019ajudaran a entendre la import\u00e0ncia de segmentar la base de dades:<\/p>\n

Qu\u00e8 vols aconseguir amb la teva estrat\u00e8gia de m\u00e0rqueting digital?<\/h3>\n

Cal tenir molt clar qu\u00e8 vols assolir i quin \u00e9s l\u2019objectiu de qualsevol campanya de lead nurturing dins la teva estrat\u00e8gia de m\u00e0rqueting digital<\/strong>.<\/p>\n

A qui vols dirigir-te?<\/h3>\n

Independentment del sector al qual t\u2019adrecis, has d\u2019identificar qui \u00e9s el teu comprador potencial, el teu buyer.<\/p>\n

El teu producte est\u00e0 orientat a B2B o a B2C?<\/h3>\n

Quan tinguis resposta a aquesta pregunta, podr\u00e0s definir el tipus de comunicaci\u00f3 i els continguts que vols i has d\u2019enviar.<\/p>\n

\u00c9s el moment de crear diferents llistes segons les prefer\u00e8ncies de contingut dels teus prospectes.<\/h3>\n

B2B – Business to Business
\nB2C – Business to Consumer
\nNo \u00e9s el mateix vendre a consumidors que a empreses: tots els factors canvien d\u2019un cas a l\u2019altre.<\/p>\n

Amb aix\u00f2 aconseguirem que els nostres leads, de manera progressiva i autom\u00e0tica, avancin dins la nostra eina.<\/p>\n

Aix\u00f2 implica que, segons el moment en qu\u00e8 es trobi cada client, li haurem d\u2019oferir un tipus de contingut o un altre.<\/p>\n

Les diferents fases del client.<\/h3>\n

Un client pot estar en la fase d\u2019Awareness; aqu\u00ed li podem oferir contingut que aporti valor i desperti el seu inter\u00e8s, com ara un post al blog.
\nM\u00e9s endavant, pot passar a la fase de consideraci\u00f3, on li podem enviar una guia: aquest tipus de contingut, a m\u00e9s d\u2019aportar valor, genera m\u00e9s engagement. Normalment, aqu\u00ed s\u2019ofereix una soluci\u00f3 a un problema concret.
\nFinalment, arriba la fase de decisi\u00f3, on cal donar l\u2019empenta final amb un contingut que acabi de conv\u00e8ncer-lo.<\/p>\n

Quan el client pren consci\u00e8ncia del seu problema i veu que tenim la soluci\u00f3, podem deixar que siguin altres qui parlin per nosaltres.<\/p>\n

La millor opci\u00f3 \u00e9s enviar-li casos d\u2019\u00e8xit. Un client satisfet \u00e9s el nostre millor aval i la nostra millor eina: el m\u00e0rqueting digital<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Si t\u2019interessa el m\u00e0rqueting digital i l\u2019Inbound Marketing, segur que ja has sentit a parlar de les anomenades campanyes drip. Les campanyes drip s\u00f3n una pe\u00e7a clau dins l\u2019estrat\u00e8gia de lead nurturing. Per als qui tingueu curiositat, farem una breu introducci\u00f3 sobre el lead nurturing i l\u2019Inbound Marketing. El lead nurturing \u00e9s una t\u00e8cnica pr\u00f2pia […]<\/p>\n","protected":false},"author":1,"featured_media":4038,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[211],"class_list":["post-17068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"\nCampa\u00f1a Drip, punto fundamenal en una estrat\u00e9gia de Marketing Digital<\/title>\n<meta name=\"description\" content=\"Marketing digital, Inbound Marketing y las campa\u00f1as drip, un repaso a las claves a tener en cuenta para tener una idea de su funcionamiento y resultados\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/ca\/blog\/marketing-digital-campanya-drip\/\" \/>\n<meta property=\"og:locale\" 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