{"id":17047,"date":"2025-11-05T07:14:21","date_gmt":"2025-11-05T07:14:21","guid":{"rendered":"https:\/\/codewebbarcelona.com\/campana-comunicacion-destacada-la-semana-855-how-to-quit-opioids\/"},"modified":"2026-04-20T17:52:15","modified_gmt":"2026-04-20T17:52:15","slug":"campanya-comunicacio-setmana-855-how-to-quit-opioids","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/ca\/blog\/campanya-comunicacio-setmana-855-how-to-quit-opioids\/","title":{"rendered":"Campanya de comunicaci\u00f3 destacada de la setmana: 855-HOW-TO-QUIT (OPIOIDS)"},"content":{"rendered":"<h2>El disseny que converteix el problema en la soluci\u00f3: transformar una crisi en una oportunitat d\u2019esperan\u00e7a<\/h2>\n<p>Quan el disseny es posa al servei de l\u2019empatia i la tecnologia, pot canviar conductes, salvar vides i reescriure narratives socials. <strong>855-HOW-TO-QUIT<\/strong> n\u2019\u00e9s un exemple clar. Creada per <strong>Serviceplan Group<\/strong> i <strong>Plan.Net Germany<\/strong> per a <strong>Anzen Health<\/strong>, aquesta campanya va convertir el s\u00edmbol de l\u2019addicci\u00f3 \u2014la pastilla opioide\u2014 en una porta directa cap a la recuperaci\u00f3. El projecte, guardonat amb l\u2019<strong>iF Gold Award 2025<\/strong> i diversos <strong>D&amp;AD Pencils<\/strong>, demostra com una idea aparentment senzilla pot tenir un impacte real quan s\u2019executa amb intel\u00b7lig\u00e8ncia, sensibilitat i una estrat\u00e8gia de disseny s\u00f2lida.<\/p>\n<h3>Una crisi que reclama una nova manera de comunicar<\/h3>\n<p>Als Estats Units, m\u00e9s de <strong>6,1 milions<\/strong> de persones pateixen trastorns derivats del consum d\u2019opioides. Cada sis minuts, alg\u00fa mor per sobredosi. Malgrat d\u00e8cades de campanyes informatives, la crisi persisteix. Quin \u00e9s el problema? Les iniciatives de salut p\u00fablica sovint es limiten a dades o advertiments, per\u00f2 poques arriben al moment decisiu en qu\u00e8 la persona encara pot triar: just quan t\u00e9 la pastilla a la m\u00e0.<\/p>\n<p>Els dissenyadors i estrategues de Serviceplan van entendre que era precisament en aquest instant quan la comunicaci\u00f3 havia d\u2019actuar: en el punt on l\u2019addicci\u00f3 es fa tangible. I van decidir transformar el mateix objecte del problema en una eina d\u2019ajuda.<\/p>\n<p><iframe title=\"PSA TV Spot I Serviceplan Innovation I 855-HOW-TO-QUIT-(OPIOIDS)\" src=\"https:\/\/www.youtube.com\/embed\/RMX0ZqwwQrk\" width=\"1860\" height=\"756\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>La idea: convertir el codi de la pastilla en la clau de sortida<\/h3>\n<p>Cada pastilla d\u2019opioide porta gravat un codi d\u2019identificaci\u00f3 obligatori (com ara OP, IP33 o K9). Aquest sistema, pensat per al control farmac\u00e8utic, tamb\u00e9 s\u2019utilitza en l\u2019argot del mercat il\u00b7legal. La campanya <em>855-HOW-TO-QUIT<\/em> va donar un nou significat a aquest codi i el va transformar en una extensi\u00f3 telef\u00f2nica. Trucant al n\u00famero nacional 855-HOW-TO-QUIT i afegint el codi de la pastilla, l\u2019usuari contacta amb una persona que ha aconseguit deixar aquell mateix opioide. Pot escoltar la seva hist\u00f2ria, rebre orientaci\u00f3 i connectar amb serveis de tractament propers.<\/p>\n<p>El gest \u00e9s tan simple com potent. Marcar un n\u00famero \u00e9s una acci\u00f3 autom\u00e0tica, gaireb\u00e9 instintiva. La campanya aprofita aquesta in\u00e8rcia per crear una nova associaci\u00f3 emocional: de l\u2019impuls de consumir a l\u2019impuls de demanar ajuda. \u00c9s un exemple paradigm\u00e0tic de <strong>disseny conductual<\/strong>, on la interf\u00edcie no \u00e9s una pantalla, sin\u00f3 el mateix acte f\u00edsic.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13672\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/communication-campaign-how-to-quit-opioids-service-plan-0-9.jpg\" alt=\"\" width=\"1920\" height=\"1280\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-13673\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/communication-campaign-how-to-quit-opioids-service-plan-0-16.jpg\" alt=\"\" width=\"1920\" height=\"1279\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-13674\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/communication-campaign-how-to-quit-opioids-service-plan-0-19.jpg\" alt=\"\" width=\"1920\" height=\"1279\" \/><\/p>\n<h3>El to visual: precisi\u00f3 cl\u00ednica i calidesa humana<\/h3>\n<p>La direcci\u00f3 d\u2019art defuig els t\u00f2pics del drama i la por. En comptes d\u2019imatges crues o tons foscos, l\u2019est\u00e8tica \u00e9s neta, continguda i professional. Fons blanc, tipografia sans serif, l\u00ednies horitzontals i verticals que evoquen ordre. Les pastilles, disposades en columnes, esdevenen elements gr\u00e0fics. Al costat, el n\u00famero 855-HOW-TO-QUIT domina la composici\u00f3 amb una for\u00e7a tipogr\u00e0fica que convida a actuar sense necessitat de ret\u00f2rica.<\/p>\n<p>El resultat \u00e9s una pe\u00e7a que transmet confian\u00e7a i proximitat, mai culpa. Cada element visual \u2014espai, proporci\u00f3, alineaci\u00f3\u2014 refor\u00e7a la claredat del missatge: hi ha sortida, i la tens a les mans.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13675\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/communication-campaign-how-to-quit-opioids-service-plan-0-11.jpg\" alt=\"\" width=\"1920\" height=\"1279\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-13676\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/communication-campaign-how-to-quit-opioids-service-plan-0-12.jpg\" alt=\"\" width=\"1281\" height=\"1920\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-13677\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/communication-campaign-how-to-quit-opioids-service-plan-0-18.jpg\" alt=\"\" width=\"1920\" height=\"1279\" \/><\/p>\n<h3>Un ecosistema de comunicaci\u00f3 integrat<\/h3>\n<p>La campanya no es va limitar a un sol canal. Va ser un <strong>ecosistema 360\u00b0<\/strong> amb coher\u00e8ncia narrativa i visual:<\/p>\n<ul>\n<li><strong>OOH contextual:<\/strong> cartells ubicats en farm\u00e0cies, hospitals i zones d\u2019alta incid\u00e8ncia, mostrant pastilles reals al costat del n\u00famero d\u2019ajuda.<\/li>\n<li><strong>Film i peces audiovisuals:<\/strong> produ\u00efdes per JOJX, amb testimonis reals de persones que han superat l\u2019addicci\u00f3. Sense efectes ni dramatismes, nom\u00e9s hist\u00f2ries aut\u00e8ntiques.<\/li>\n<li><strong>Xarxes socials:<\/strong> influencers i supervivents van compartir missatges personals, generant conversa en comunitats vulnerables.<\/li>\n<li><strong>Plataforma web:<\/strong> informaci\u00f3 clara, recursos de suport i connexi\u00f3 directa amb centres de tractament acreditats.<\/li>\n<\/ul>\n<p>Tot el sistema es va dissenyar amb una premissa: ser present all\u00e0 on i quan l\u2019ajuda \u00e9s necess\u00e0ria. Cada canal amplifica el missatge sense perdre coher\u00e8ncia visual ni emocional.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13678\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/communication-campaign-how-to-quit-opioids-service-plan-0-13.jpg\" alt=\"\" width=\"1920\" height=\"1279\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-13679\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/communication-campaign-how-to-quit-opioids-service-plan-0-6.jpg\" alt=\"\" width=\"1920\" height=\"1280\" \/><\/p>\n<p><iframe width=\"1860\" height=\"756\" src=\"https:\/\/www.youtube.com\/embed\/I_xvPLZ9DDk\" title=\"ANZEN HEALTH - 855-HOW-TO-QUIT-(OPIOIDS) (Case Study) | Campaign\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3>Disseny d\u2019experi\u00e8ncia: UX amb empatia<\/h3>\n<p>L\u2019experi\u00e8ncia d\u2019usuari \u2014tant digital com telef\u00f2nica\u2014 es va concebre per minimitzar friccions cognitives. L\u2019acci\u00f3 es guia pas a pas: qu\u00e8 cal fer, per qu\u00e8 i qu\u00e8 passar\u00e0 despr\u00e9s. Si hi ha voluntaris disponibles, la conversa \u00e9s en directe; si no, una gravaci\u00f3 assegura la continu\u00eftat del suport. El disseny UX es fonamenta en la <strong>claredat, l\u2019accessibilitat i el suport emocional<\/strong>. Tot el que \u00e9s superflu desapareix, i la interacci\u00f3 esdev\u00e9 immediata, humana i eficient.<\/p>\n<p>El web segueix els principis d\u2019accessibilitat visual: alt contrast, jerarquia tipogr\u00e0fica clara i estructura lineal. \u00c9s una interf\u00edcie que no busca impressionar, sin\u00f3 acompanyar.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13680\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/communication-campaign-how-to-quit-opioids-service-plan-0-21.jpg\" alt=\"\" width=\"1920\" height=\"1279\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-13681\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/communication-campaign-how-to-quit-opioids-service-plan-0-22.jpg\" alt=\"\" width=\"1920\" height=\"1279\" \/><\/p>\n<h3>Impacte real i dades d\u2019\u00e8xit<\/h3>\n<p>El projecte va superar totes les expectatives:<\/p>\n<ul>\n<li><strong>182 milions<\/strong> de contactes generats.<\/li>\n<li><strong>42.000<\/strong> trucades rebudes en els primers mesos.<\/li>\n<li><strong>22 vegades<\/strong> m\u00e9s efica\u00e7 que altres l\u00ednies d\u2019ajuda tradicionals.<\/li>\n<li>Integraci\u00f3 de noves ONG, cl\u00edniques i organismes p\u00fablics despr\u00e9s del llan\u00e7ament.<\/li>\n<\/ul>\n<p>M\u00e9s enll\u00e0 de les xifres, el gran \u00e8xit va ser simb\u00f2lic: canviar la percepci\u00f3 de demanar ajuda. De ser vist com un signe de debilitat, va passar a ser un acte de valentia. La campanya va transformar un codi farmac\u00e8utic en un <strong>llenguatge d\u2019esperan\u00e7a<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13682\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/communication-campaign-how-to-quit-opioids-service-plan-0-23.jpg\" alt=\"\" width=\"1920\" height=\"1280\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-13683\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/communication-campaign-how-to-quit-opioids-service-plan-0-4.jpg\" alt=\"\" width=\"1920\" height=\"1280\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-13684\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/communication-campaign-how-to-quit-opioids-service-plan-0-7.jpg\" alt=\"\" width=\"1920\" height=\"1280\" \/><\/p>\n<h3>Col\u00b7laboraci\u00f3 internacional i proc\u00e9s creatiu<\/h3>\n<p>El desenvolupament es va allargar durant <strong>24 mesos<\/strong> i va implicar equips d\u2019Alemanya, Estats Units i Regne Unit. A m\u00e9s de Serviceplan Group i Plan.Net, hi van participar <strong>Raw Materials<\/strong> en el disseny gr\u00e0fic i <strong>JOJX<\/strong> en la producci\u00f3 audiovisual. La metodologia va combinar recerca en comportament, tallers amb pacients i validaci\u00f3 cont\u00ednua del missatge per garantir sensibilitat cultural i precisi\u00f3 emocional.<\/p>\n<p>L\u2019\u00e8xit no rau nom\u00e9s en l\u2019execuci\u00f3 t\u00e8cnica, sin\u00f3 en la <strong>sinergia interdisciplin\u00e0ria<\/strong>. Estrategues, dissenyadors, psic\u00f2legs i comunicadors van treballar amb un objectiu com\u00fa: crear una eina de canvi real, no nom\u00e9s una pe\u00e7a publicit\u00e0ria.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13685\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/communication-campaign-how-to-quit-opioids-service-plan-0-15.jpg\" alt=\"\" width=\"1920\" height=\"1279\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-13686\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/communication-campaign-how-to-quit-opioids-service-plan-0-3.jpg\" alt=\"\" width=\"1440\" height=\"1920\" \/><\/p>\n<h3>Reconeixements internacionals<\/h3>\n<p>A m\u00e9s de l\u2019<strong>iF Gold Award 2025<\/strong>, la campanya va ser reconeguda als <strong>D&amp;AD Awards<\/strong> en categories que en ressalten la visi\u00f3 integral:<\/p>\n<ul>\n<li>Graphic Design \/ Integrated<\/li>\n<li>Graphic Design \/ Websites &amp; Apps<\/li>\n<li>Media \/ Interaction<\/li>\n<li>Art Direction \/ Direct<\/li>\n<li>Experiential \/ Community Activations<\/li>\n<li>Direct \/ Press &amp; Outdoor<\/li>\n<\/ul>\n<p>El jurat de D&amp;AD la va definir com \u201cuna idea creativa brillant que agafa el problema i el transforma en la soluci\u00f3\u201d. I el d\u2019iF va destacar el seu \u201cdisseny conc\u00eds i tipografia precisa que porten esperan\u00e7a exactament on m\u00e9s es necessita\u201d.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13687\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/communication-campaign-how-to-quit-opioids-service-plan-0-24.jpg\" alt=\"\" width=\"1920\" height=\"1280\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-13688\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/communication-campaign-how-to-quit-opioids-service-plan-0-8.jpg\" alt=\"\" width=\"1920\" height=\"1281\" \/><\/p>\n<h3>Lli\u00e7ons de disseny: l\u2019essencial \u00e9s invisible<\/h3>\n<p>De <em>855-HOW-TO-QUIT<\/em> se\u2019n desprenen diverses lli\u00e7ons per a qualsevol professional del disseny o la comunicaci\u00f3:<\/p>\n<ul>\n<li><strong>El disseny com a interf\u00edcie del m\u00f3n real:<\/strong> els objectes quotidians poden esdevenir plataformes de canvi si s\u2019aborden des de l\u2019empatia.<\/li>\n<li><strong>Minimalisme amb prop\u00f2sit:<\/strong> eliminar el soroll visual per amplificar la intenci\u00f3 del missatge.<\/li>\n<li><strong>Disseny conductual:<\/strong> guiar comportaments positius a trav\u00e9s de gestos simples i comprensibles.<\/li>\n<li><strong>Coher\u00e8ncia narrativa:<\/strong> cada canal, format o suport ha d\u2019expressar la mateixa veu i el mateix prop\u00f2sit.<\/li>\n<li><strong>Humanitzar la tecnologia:<\/strong> la innovaci\u00f3 no rau en el codi, sin\u00f3 en la connexi\u00f3 amb les emocions.<\/li>\n<\/ul>\n<h2>Conclusi\u00f3: comunicaci\u00f3 que transforma<\/h2>\n<p><em>855-HOW-TO-QUIT<\/em> no \u00e9s nom\u00e9s una campanya premiada, sin\u00f3 un model de com el disseny pot tenir un impacte social real. Pren el s\u00edmbol d\u2019una epid\u00e8mia i el converteix en una eina de redempci\u00f3. No crida, no assenyala, no culpa. Parla el llenguatge que la gent ent\u00e9n: el de l\u2019acci\u00f3 senzilla i l\u2019ajuda immediata.<\/p>\n<p>En una \u00e8poca saturada de missatges buits, aquesta iniciativa demostra que el veritable poder del disseny \u00e9s la seva capacitat de <strong>moure les persones a actuar<\/strong>. I ens recorda una cosa essencial: el bon disseny no nom\u00e9s informa o decora, sin\u00f3 que pot <strong>salvar vides<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El disseny que converteix el problema en la soluci\u00f3: transformar una crisi en una oportunitat d\u2019esperan\u00e7a Quan el disseny es posa al servei de l\u2019empatia i la tecnologia, pot canviar conductes, salvar vides i reescriure narratives socials. 855-HOW-TO-QUIT n\u2019\u00e9s un exemple clar. Creada per Serviceplan Group i Plan.Net Germany per a Anzen Health, aquesta campanya [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2113,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[208,210,211,134],"class_list":["post-17047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-disseny-desenvolupament-web","category-inspiracio","category-marketing","category-disseny-grafic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campanya de comunicaci\u00f3 destacada de la setmana: 855-HOW-TO-QUIT (OPIOIDS) - Code Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/ca\/blog\/campanya-comunicacio-setmana-855-how-to-quit-opioids\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campanya de comunicaci\u00f3 destacada de la setmana: 855-HOW-TO-QUIT (OPIOIDS) - Code Barcelona\" \/>\n<meta property=\"og:description\" content=\"El disseny que converteix el problema en la soluci\u00f3: transformar una crisi en una oportunitat d\u2019esperan\u00e7a Quan el disseny es posa al servei de l\u2019empatia i la tecnologia, pot canviar conductes, salvar vides i reescriure narratives socials. 855-HOW-TO-QUIT n\u2019\u00e9s un exemple clar. Creada per Serviceplan Group i Plan.Net Germany per a Anzen Health, aquesta campanya [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/codewebbarcelona.com\/ca\/blog\/campanya-comunicacio-setmana-855-how-to-quit-opioids\/\" \/>\n<meta property=\"og:site_name\" content=\"Code Barcelona\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-05T07:14:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-20T17:52:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/campana-de-comunicacion-destacada-de-la-semana-855-how-to-quit-opioids-featured.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cd26Bc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"cd26Bc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/codewebbarcelona.com\/ca\/blog\/campanya-comunicacio-setmana-855-how-to-quit-opioids\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/codewebbarcelona.com\/ca\/blog\/campanya-comunicacio-setmana-855-how-to-quit-opioids\/\"},\"author\":{\"name\":\"cd26Bc\",\"@id\":\"https:\/\/codewebbarcelona.com\/ca\/#\/schema\/person\/3af5f44aaf0de2919e9225aa5ca32567\"},\"headline\":\"Campanya de comunicaci\u00f3 destacada de la setmana: 855-HOW-TO-QUIT (OPIOIDS)\",\"datePublished\":\"2025-11-05T07:14:21+00:00\",\"dateModified\":\"2026-04-20T17:52:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/codewebbarcelona.com\/ca\/blog\/campanya-comunicacio-setmana-855-how-to-quit-opioids\/\"},\"wordCount\":1329,\"image\":{\"@id\":\"https:\/\/codewebbarcelona.com\/ca\/blog\/campanya-comunicacio-setmana-855-how-to-quit-opioids\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/campana-de-comunicacion-destacada-de-la-semana-855-how-to-quit-opioids-featured.jpg\",\"articleSection\":[\"Disseny i desenvolupament web\",\"Inspiraci\u00f3\",\"M\u00e0rqueting\",\"Dise\u00f1o gr\u00e1fico\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/codewebbarcelona.com\/ca\/blog\/campanya-comunicacio-setmana-855-how-to-quit-opioids\/\",\"url\":\"https:\/\/codewebbarcelona.com\/ca\/blog\/campanya-comunicacio-setmana-855-how-to-quit-opioids\/\",\"name\":\"Campanya de comunicaci\u00f3 destacada de la setmana: 855-HOW-TO-QUIT (OPIOIDS) - Code Barcelona\",\"isPartOf\":{\"@id\":\"https:\/\/codewebbarcelona.com\/ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/codewebbarcelona.com\/ca\/blog\/campanya-comunicacio-setmana-855-how-to-quit-opioids\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/codewebbarcelona.com\/ca\/blog\/campanya-comunicacio-setmana-855-how-to-quit-opioids\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/campana-de-comunicacion-destacada-de-la-semana-855-how-to-quit-opioids-featured.jpg\",\"datePublished\":\"2025-11-05T07:14:21+00:00\",\"dateModified\":\"2026-04-20T17:52:15+00:00\",\"author\":{\"@id\":\"https:\/\/codewebbarcelona.com\/ca\/#\/schema\/person\/3af5f44aaf0de2919e9225aa5ca32567\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/codewebbarcelona.com\/ca\/blog\/campanya-comunicacio-setmana-855-how-to-quit-opioids\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/codewebbarcelona.com\/ca\/blog\/campanya-comunicacio-setmana-855-how-to-quit-opioids\/#primaryimage\",\"url\":\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/campana-de-comunicacion-destacada-de-la-semana-855-how-to-quit-opioids-featured.jpg\",\"contentUrl\":\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/campana-de-comunicacion-destacada-de-la-semana-855-how-to-quit-opioids-featured.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/codewebbarcelona.com\/ca\/#website\",\"url\":\"https:\/\/codewebbarcelona.com\/ca\/\",\"name\":\"Code Barcelona\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/codewebbarcelona.com\/ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/codewebbarcelona.com\/ca\/#\/schema\/person\/3af5f44aaf0de2919e9225aa5ca32567\",\"name\":\"cd26Bc\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g\",\"caption\":\"cd26Bc\"},\"sameAs\":[\"https:\/\/codewebbarcelona.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Campanya de comunicaci\u00f3 destacada de la setmana: 855-HOW-TO-QUIT (OPIOIDS) - Code Barcelona","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/codewebbarcelona.com\/ca\/blog\/campanya-comunicacio-setmana-855-how-to-quit-opioids\/","og_locale":"ca_ES","og_type":"article","og_title":"Campanya de comunicaci\u00f3 destacada de la setmana: 855-HOW-TO-QUIT (OPIOIDS) - Code Barcelona","og_description":"El disseny que converteix el problema en la soluci\u00f3: transformar una crisi en una oportunitat d\u2019esperan\u00e7a Quan el disseny es posa al servei de l\u2019empatia i la tecnologia, pot canviar conductes, salvar vides i reescriure narratives socials. 855-HOW-TO-QUIT n\u2019\u00e9s un exemple clar. Creada per Serviceplan Group i Plan.Net Germany per a Anzen Health, aquesta campanya [&hellip;]","og_url":"https:\/\/codewebbarcelona.com\/ca\/blog\/campanya-comunicacio-setmana-855-how-to-quit-opioids\/","og_site_name":"Code Barcelona","article_published_time":"2025-11-05T07:14:21+00:00","article_modified_time":"2026-04-20T17:52:15+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/campana-de-comunicacion-destacada-de-la-semana-855-how-to-quit-opioids-featured.jpg","type":"image\/jpeg"}],"author":"cd26Bc","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"cd26Bc","Temps estimat de lectura":"7 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/codewebbarcelona.com\/ca\/blog\/campanya-comunicacio-setmana-855-how-to-quit-opioids\/#article","isPartOf":{"@id":"https:\/\/codewebbarcelona.com\/ca\/blog\/campanya-comunicacio-setmana-855-how-to-quit-opioids\/"},"author":{"name":"cd26Bc","@id":"https:\/\/codewebbarcelona.com\/ca\/#\/schema\/person\/3af5f44aaf0de2919e9225aa5ca32567"},"headline":"Campanya de comunicaci\u00f3 destacada de la setmana: 855-HOW-TO-QUIT (OPIOIDS)","datePublished":"2025-11-05T07:14:21+00:00","dateModified":"2026-04-20T17:52:15+00:00","mainEntityOfPage":{"@id":"https:\/\/codewebbarcelona.com\/ca\/blog\/campanya-comunicacio-setmana-855-how-to-quit-opioids\/"},"wordCount":1329,"image":{"@id":"https:\/\/codewebbarcelona.com\/ca\/blog\/campanya-comunicacio-setmana-855-how-to-quit-opioids\/#primaryimage"},"thumbnailUrl":"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/campana-de-comunicacion-destacada-de-la-semana-855-how-to-quit-opioids-featured.jpg","articleSection":["Disseny i desenvolupament web","Inspiraci\u00f3","M\u00e0rqueting","Dise\u00f1o gr\u00e1fico"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/codewebbarcelona.com\/ca\/blog\/campanya-comunicacio-setmana-855-how-to-quit-opioids\/","url":"https:\/\/codewebbarcelona.com\/ca\/blog\/campanya-comunicacio-setmana-855-how-to-quit-opioids\/","name":"Campanya de comunicaci\u00f3 destacada de la setmana: 855-HOW-TO-QUIT (OPIOIDS) - Code Barcelona","isPartOf":{"@id":"https:\/\/codewebbarcelona.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/codewebbarcelona.com\/ca\/blog\/campanya-comunicacio-setmana-855-how-to-quit-opioids\/#primaryimage"},"image":{"@id":"https:\/\/codewebbarcelona.com\/ca\/blog\/campanya-comunicacio-setmana-855-how-to-quit-opioids\/#primaryimage"},"thumbnailUrl":"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/campana-de-comunicacion-destacada-de-la-semana-855-how-to-quit-opioids-featured.jpg","datePublished":"2025-11-05T07:14:21+00:00","dateModified":"2026-04-20T17:52:15+00:00","author":{"@id":"https:\/\/codewebbarcelona.com\/ca\/#\/schema\/person\/3af5f44aaf0de2919e9225aa5ca32567"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/codewebbarcelona.com\/ca\/blog\/campanya-comunicacio-setmana-855-how-to-quit-opioids\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/codewebbarcelona.com\/ca\/blog\/campanya-comunicacio-setmana-855-how-to-quit-opioids\/#primaryimage","url":"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/campana-de-comunicacion-destacada-de-la-semana-855-how-to-quit-opioids-featured.jpg","contentUrl":"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/campana-de-comunicacion-destacada-de-la-semana-855-how-to-quit-opioids-featured.jpg","width":1920,"height":1280},{"@type":"WebSite","@id":"https:\/\/codewebbarcelona.com\/ca\/#website","url":"https:\/\/codewebbarcelona.com\/ca\/","name":"Code Barcelona","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/codewebbarcelona.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Person","@id":"https:\/\/codewebbarcelona.com\/ca\/#\/schema\/person\/3af5f44aaf0de2919e9225aa5ca32567","name":"cd26Bc","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/secure.gravatar.com\/avatar\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g","caption":"cd26Bc"},"sameAs":["https:\/\/codewebbarcelona.com"]}]}},"_links":{"self":[{"href":"https:\/\/codewebbarcelona.com\/ca\/wp-json\/wp\/v2\/posts\/17047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/codewebbarcelona.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/codewebbarcelona.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/codewebbarcelona.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/codewebbarcelona.com\/ca\/wp-json\/wp\/v2\/comments?post=17047"}],"version-history":[{"count":2,"href":"https:\/\/codewebbarcelona.com\/ca\/wp-json\/wp\/v2\/posts\/17047\/revisions"}],"predecessor-version":[{"id":17067,"href":"https:\/\/codewebbarcelona.com\/ca\/wp-json\/wp\/v2\/posts\/17047\/revisions\/17067"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/codewebbarcelona.com\/ca\/wp-json\/wp\/v2\/media\/2113"}],"wp:attachment":[{"href":"https:\/\/codewebbarcelona.com\/ca\/wp-json\/wp\/v2\/media?parent=17047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/codewebbarcelona.com\/ca\/wp-json\/wp\/v2\/categories?post=17047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}