{"id":16967,"date":"2018-01-23T09:29:04","date_gmt":"2018-01-23T09:29:04","guid":{"rendered":"https:\/\/codewebbarcelona.com\/call-to-action\/"},"modified":"2026-04-20T17:47:14","modified_gmt":"2026-04-20T17:47:14","slug":"crida-a-laccio","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/ca\/blog\/crida-a-laccio\/","title":{"rendered":"Crida a l’acci\u00f3"},"content":{"rendered":"

S\u00f3n moltes les p\u00e0gines web<\/strong> que visitem cada dia, i encara n\u2019hi ha moltes que no han integrat una bona estrat\u00e8gia de call to action<\/strong> dins el seu disseny web<\/strong> i desenvolupament web<\/strong>. En aquest article intentar\u00e9 aportar una mica de llum sobre aquest recurs.<\/p>\n

Una bona estrat\u00e8gia de call to action<\/h2>\n

El di\u00e0leg entre usuaris i m\u00e0quines \u00e9s cada cop m\u00e9s eficient, i tot apunta que aquesta tend\u00e8ncia continuar\u00e0 creixent.<\/p>\n

Estar al dia en aquest \u00e0mbit \u00e9s fonamental, i pot marcar la difer\u00e8ncia entre l\u2019\u00e8xit i el frac\u00e0s de la nostra empresa.<\/p>\n

\"Call<\/a><\/p>\n

Als inicis de les p\u00e0gines web<\/h3>\n

Ha plogut molt des de les primeres p\u00e0gines web<\/strong>, que eren pioneres per\u00f2 poc interactives.<\/p>\n

En aquells temps ens conform\u00e0vem amb qualsevol cosa, per\u00f2 igual que el llenguatge ha evolucionat al llarg dels segles, el llenguatge digital tamb\u00e9 ho ha fet.<\/p>\n

L\u2019actualitat<\/h3>\n

Actualment, els nostres dissenys web<\/strong> han d\u2019incloure elements que motivin l\u2019usuari a fer alguna acci\u00f3 que ens benefici\u00ef a tots dos.<\/p>\n

\u00d2bviament, els m\u00e9s interessats en el clic<\/strong> de l\u2019usuari<\/strong> som nosaltres mateixos.<\/p>\n

Per\u00f2, en realitat, el que busquem \u00e9s facilitar el recorregut per la nostra p\u00e0gina web<\/strong>.<\/p>\n

Tipus de call to action<\/h3>\n

Hi ha molts tipus de call to action<\/strong> en qualsevol p\u00e0gina web<\/strong> actual. El formulari de contacte n\u2019\u00e9s l\u2019exemple m\u00e9s cl\u00e0ssic, per\u00f2 ni \u00e9s el millor ni el m\u00e9s modern.<\/p>\n

Al cap i a la fi, per enviar un formulari de contacte cal omplir-lo, i hem d\u2019assumir que l\u2019usuari<\/strong> sovint \u00e9s poc predisposat a fer-ho.<\/p>\n

Els call to action<\/strong> han evolucionat perqu\u00e8, amb un sol clic<\/strong>, els usuaris<\/strong> puguin fer un munt d\u2019accions.<\/p>\n

A l\u2019hora d\u2019escriure el text d\u2019un call to action<\/strong>, cal tenir en compte algunes premisses.<\/p>\n

Primer de tot, assegura\u2019t que el missatge sigui actiu i que la comunicaci\u00f3 sigui assertiva.<\/p>\n

Si ho aconsegueixes, literalment far\u00e0s que els usuaris et facin cas.<\/p>\n

No \u00e9s el mateix crear un call to action<\/strong> amb el text:<\/p>\n

\u201cSi t\u2019ha agradat aix\u00f2, fes clic<\/strong>\u201d que \u201cFes clic<\/strong> per descobrir m\u00e9s articles interessants\u201d<\/p>\n

\"Call<\/a><\/p>\n

Com podem veure, les dues frases s\u00f3n molt semblants, per\u00f2 en una el missatge \u00e9s m\u00e9s positiu i directe.<\/p>\n

El disseny de la p\u00e0gina web<\/strong> ha d\u2019incorporar elements que convidin l\u2019usuari<\/strong> a navegar i a rec\u00f3rrer la nostra p\u00e0gina web<\/strong>.<\/p>\n

Amb els call to action<\/strong> mantindrem una comunicaci\u00f3 m\u00e9s efectiva amb els usuaris i aconseguirem m\u00e9s clics<\/strong> que els aproparan a la informaci\u00f3 que busquen.<\/p>\n

Atractiu<\/h4>\n

Dissenyar la nostra p\u00e0gina web<\/strong> de manera atractiva ens far\u00e0 guanyar molts punts, i els nostres call to action buttons<\/strong> no poden ser menys.<\/p>\n

Cal captar l\u2019atenci\u00f3 de l\u2019usuari.<\/p>\n

\u00datil<\/h4>\n

El contingut tamb\u00e9 \u00e9s clau: no nom\u00e9s ha de ser atractiu visualment, sin\u00f3 que la informaci\u00f3 ha de ser \u00fatil. El dest\u00ed del call to action<\/strong> ha de portar a un lloc interessant, tant per a nosaltres com per als usuaris; un win-win.<\/p>\n

Text<\/h4>\n

Com ja hem comentat, el text ha de ser positiu i assertiu, ni m\u00e9s ni menys.<\/p>\n

Amb aquestes premisses, ja podem comen\u00e7ar a dissenyar la nostra estrat\u00e8gia de m\u00e0rqueting tenint en compte el factor call to action<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

S\u00f3n moltes les p\u00e0gines web que visitem cada dia, i encara n\u2019hi ha moltes que no han integrat una bona estrat\u00e8gia de call to action dins el seu disseny web i desenvolupament web. En aquest article intentar\u00e9 aportar una mica de llum sobre aquest recurs. Una bona estrat\u00e8gia de call to action El di\u00e0leg entre […]<\/p>\n","protected":false},"author":1,"featured_media":3552,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[208,211],"class_list":["post-16967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-disseny-desenvolupament-web","category-marketing"],"acf":[],"yoast_head":"\nCall to action - conocimiento y buen uso de los CTA para dise\u00f1o y programaci\u00f3n web, una peque\u00f1a gu\u00eda para empezar a conocer algunos recursos web.<\/title>\n<meta name=\"description\" content=\"Como usar el recurso call to action, una peque\u00f1a gu\u00eda con las claves para entender que es un call to action y como usarlo correctamente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/ca\/blog\/crida-a-laccio\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Call to action - conocimiento y buen uso de los CTA para dise\u00f1o y programaci\u00f3n web, una peque\u00f1a gu\u00eda para empezar a conocer algunos recursos web.\" \/>\n<meta property=\"og:description\" content=\"Como usar el recurso call to action, una peque\u00f1a gu\u00eda con las claves para entender que es un call to action y como usarlo correctamente.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/codewebbarcelona.com\/ca\/blog\/crida-a-laccio\/\" \/>\n<meta property=\"og:site_name\" content=\"Code Barcelona\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-23T09:29:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-20T17:47:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/01\/call-to-action-featured.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"356\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"cd26Bc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"cd26Bc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/codewebbarcelona.com\/ca\/blog\/crida-a-laccio\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/codewebbarcelona.com\/ca\/blog\/crida-a-laccio\/\"},\"author\":{\"name\":\"cd26Bc\",\"@id\":\"https:\/\/codewebbarcelona.com\/ca\/#\/schema\/person\/3af5f44aaf0de2919e9225aa5ca32567\"},\"headline\":\"Crida a l’acci\u00f3\",\"datePublished\":\"2018-01-23T09:29:04+00:00\",\"dateModified\":\"2026-04-20T17:47:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/codewebbarcelona.com\/ca\/blog\/crida-a-laccio\/\"},\"wordCount\":569,\"image\":{\"@id\":\"https:\/\/codewebbarcelona.com\/ca\/blog\/crida-a-laccio\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/01\/call-to-action-featured.gif\",\"articleSection\":[\"Disseny i desenvolupament web\",\"M\u00e0rqueting\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/codewebbarcelona.com\/ca\/blog\/crida-a-laccio\/\",\"url\":\"https:\/\/codewebbarcelona.com\/ca\/blog\/crida-a-laccio\/\",\"name\":\"Call to action - 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