{"id":16901,"date":"2025-11-12T07:14:07","date_gmt":"2025-11-12T07:14:07","guid":{"rendered":"https:\/\/codewebbarcelona.com\/branding-destacado-la-semana-q4-rebrand\/"},"modified":"2026-04-20T17:44:49","modified_gmt":"2026-04-20T17:44:49","slug":"branding-destacat-setmana-q4-rebrand","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/ca\/blog\/branding-destacat-setmana-q4-rebrand\/","title":{"rendered":"Branding destacat de la setmana: Q4 Rebrand"},"content":{"rendered":"<h2>Una nova identitat que connecta el mercat global: Thackway McCord reinventa Q4 amb un llenguatge visual din\u00e0mic, fluid i digital.<\/h2>\n<p>El redisseny d\u2019una marca financera poques vegades genera entusiasme m\u00e9s enll\u00e0 de l\u2019\u00e0mbit corporatiu. Tanmateix, el <strong>rebranding de Q4<\/strong>, creat per <strong>Thackway McCord<\/strong>, demostra que fins i tot en entorns altament t\u00e8cnics el disseny gr\u00e0fic pot ser una for\u00e7a emocional, contempor\u00e0nia i profundament vinculada a l\u2019era digital. Aquest projecte, guardonat amb el <strong>Branding Design of the Year 2025<\/strong> als <em>Indigo Design Awards<\/em>, redefineix la manera com les empreses de serveis financers es projecten al m\u00f3n: amb moviment, claredat i prop\u00f2sit.<\/p>\n<p><iframe title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/820872760?h=8a70e371a0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>Q4: una plataforma pensada per connectar<\/h3>\n<p>Q4 \u00e9s una plataforma d\u2019acc\u00e9s als mercats de capitals, dissenyada per unir emissors i inversors en un \u00fanic ecosistema digital. En un entorn on la informaci\u00f3, la confian\u00e7a i la rapidesa s\u00f3n fonamentals, la marca necessitava una identitat capa\u00e7 de reflectir el seu paper com a <strong>nexe entre dos mons<\/strong>: la inversi\u00f3 institucional i la innovaci\u00f3 tecnol\u00f2gica.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/branding-diseno-grafico-q4-best-01-5.jpg\" alt=\"\" width=\"2000\" height=\"1500\" class=\"alignnone size-full wp-image-13725\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/branding-diseno-grafico-q4-best-01-7.jpg\" alt=\"\" width=\"1024\" height=\"768\" class=\"alignnone size-full wp-image-13726\" \/><\/p>\n<p>El repte de <strong>Thackway McCord<\/strong> va ser sintetitzar aquesta complexitat en un sistema visual coherent, entenedor i atractiu. No es tractava nom\u00e9s d\u2019actualitzar un logotip, sin\u00f3 de <strong>redefinir l\u2019experi\u00e8ncia de marca<\/strong> per a un p\u00fablic global, digital i molt exigent.<\/p>\n<h3>La idea central: connexi\u00f3 i unitat<\/h3>\n<p>La nova identitat parteix d\u2019un concepte tan senzill com potent: <strong>la connexi\u00f3<\/strong>. El s\u00edmbol visual, una \u201cQ\u201d que en girar-se es transforma en el n\u00famero \u201c4\u201d, materialitza la uni\u00f3 dels dos elements del nom i la pr\u00f2pia promesa de marca: \u201cWhere the market connects\u201d. Aquesta dualitat \u2014una forma, dues lectures\u2014 transmet la idea que Q4 \u00e9s el punt de trobada entre inversors, empreses i tecnologia.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/branding-diseno-grafico-q4-best-01-1.jpeg\" alt=\"\" width=\"1016\" height=\"683\" class=\"alignnone size-full wp-image-13727\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/branding-diseno-grafico-q4-best-01-8.jpg\" alt=\"\" width=\"1024\" height=\"768\" class=\"alignnone size-full wp-image-13728\" \/><\/p>\n<p>El logotip animat refor\u00e7a aquesta idea a trav\u00e9s d\u2019un <strong>moviment fluid i continu<\/strong> que evoca el dinamisme dels mercats financers. No \u00e9s una animaci\u00f3 decorativa, sin\u00f3 una met\u00e0fora visual: el flux constant d\u2019informaci\u00f3 i capital. Aquesta aposta consolida Q4 com una marca nativa digital, pensada per cr\u00e9ixer i evolucionar en entorns interactius.<\/p>\n<h3>Disseny digital-first: forma, ritme i moviment<\/h3>\n<p>Des del seu origen, la marca s\u2019ha concebut sota una <em>estrat\u00e8gia digital-first<\/em>. Aix\u00f2 vol dir que cada element \u2014tipografia, color, animaci\u00f3 i composici\u00f3\u2014 s\u2019ha dissenyat pensant en el seu comportament a pantalla. En aquest context, el moviment no \u00e9s un extra, sin\u00f3 un llenguatge visual essencial.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/branding-diseno-grafico-q4-best-01-12.jpg\" alt=\"\" width=\"2000\" height=\"1500\" class=\"alignnone size-full wp-image-13729\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/branding-diseno-grafico-q4-best-01-2.jpg\" alt=\"\" width=\"1024\" height=\"768\" class=\"alignnone size-full wp-image-13730\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/branding-diseno-grafico-q4-best-01-3.gif\" alt=\"\" width=\"592\" height=\"444\" class=\"alignnone size-full wp-image-13746\" \/><\/p>\n<p>L\u2019animaci\u00f3 de la \u201cQ4\u201d n\u2019\u00e9s especialment representativa. En girar, la lletra es transforma sense perdre llegibilitat, un recurs visual que reflecteix la <strong>interoperabilitat<\/strong> i l\u2019<strong>adaptabilitat<\/strong> del sistema Q4. Les transicions suaus i la sincronitzaci\u00f3 entre s\u00edmbol i text transmeten una sensaci\u00f3 de precisi\u00f3 i coher\u00e8ncia tecnol\u00f2gica, valors clau en el sector financer actual.<\/p>\n<h3>Una paleta crom\u00e0tica moderna i estrat\u00e8gica<\/h3>\n<p>El color juga un paper fonamental en la percepci\u00f3 del nou branding. Thackway McCord aposta per una paleta s\u00f2bria, dominada per <strong>blau mar\u00ed profund<\/strong>, <strong>gris met\u00e0l\u00b7lic<\/strong> i <strong>blancs lluminosos<\/strong>. Aquests tons evoquen confian\u00e7a, estabilitat i professionalitat \u2014valors essencials a la ind\u00fastria financera\u2014, per\u00f2 el seu tractament contemporani hi aporta frescor i modernitat.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/branding-diseno-grafico-q4-best-01-4.jpg\" alt=\"\" width=\"1024\" height=\"768\" class=\"alignnone size-full wp-image-13731\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/branding-diseno-grafico-q4-best-01-13.jpg\" alt=\"\" width=\"1024\" height=\"768\" class=\"alignnone size-full wp-image-13732\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/branding-diseno-grafico-q4-best-01-1.jpg\" alt=\"\" width=\"1024\" height=\"768\" class=\"alignnone size-full wp-image-13733\" \/><\/p>\n<p>A la interf\u00edcie digital, els tons foscos contrasten amb accents lluminosos que guien la mirada i reforcen la jerarquia de la informaci\u00f3. Aquesta estrat\u00e8gia crom\u00e0tica no nom\u00e9s facilita la lectura, sin\u00f3 que tamb\u00e9 transmet una sensaci\u00f3 de flu\u00efdesa visual alineada amb el moviment del logotip.<\/p>\n<h3>Tipografia i estructura visual<\/h3>\n<p>El sistema tipogr\u00e0fic, basat en una font geom\u00e8trica d\u2019alta llegibilitat, troba l\u2019equilibri entre formalitat i proximitat. Les formes arrodonides i els espais generosos comuniquen accessibilitat sense perdre rigor. La jerarquia de mides, acuradament definida, reflecteix la claredat i transpar\u00e8ncia que Q4 vol transmetre com a marca.<\/p>\n<div style=\"width: 2000px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-16901-1\" width=\"2000\" height=\"1500\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/branding-diseno-grafico-q4-best-01-1.mp4?_=1\" \/><\/video><\/div>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/branding-diseno-grafico-q4-best-01-2.gif\" alt=\"\" width=\"1432\" height=\"1074\" class=\"alignnone size-full wp-image-13735\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/branding-diseno-grafico-q4-best-01-1.png\" alt=\"\" width=\"4000\" height=\"3000\" class=\"alignnone size-full wp-image-13736\" \/><\/p>\n<p>El disseny de la composici\u00f3 \u00e9s net, modular i adaptable. Els marges amplis i l\u2019alineaci\u00f3 precisa reforcen una est\u00e8tica racionalista, mentre que les proporcions equilibrades creen una experi\u00e8ncia visual serena i controlada. Aquesta arquitectura visual transmet la sensaci\u00f3 que cada element ocupa el seu lloc, en paral\u00b7lel a la precisi\u00f3 del m\u00f3n financer.<\/p>\n<h3>Un sistema visual flexible<\/h3>\n<p>El nou branding va molt m\u00e9s enll\u00e0 d\u2019un logotip; \u00e9s un <strong>sistema visual complet<\/strong> capa\u00e7 d\u2019adaptar-se a qualsevol suport, f\u00edsic o digital. Des de presentacions corporatives i interf\u00edcies interactives fins a campanyes de comunicaci\u00f3 i materials impresos, la identitat mant\u00e9 una coher\u00e8ncia impecable.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/branding-diseno-grafico-q4-best-01-10.jpg\" alt=\"\" width=\"1024\" height=\"768\" class=\"alignnone size-full wp-image-13737\" \/><\/p>\n<div style=\"width: 2802px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-16901-2\" width=\"2802\" height=\"2102\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/branding-diseno-grafico-q4-best-01-2.mp4?_=2\" \/><\/video><\/div>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/branding-diseno-grafico-q4-best-01-9.jpg\" alt=\"\" width=\"1024\" height=\"768\" class=\"alignnone size-full wp-image-13739\" \/><\/p>\n<p>L\u2019equip de <strong>Thackway McCord<\/strong> ha creat un conjunt de directrius d\u2019aplicaci\u00f3 que garanteixen consist\u00e8ncia i flexibilitat. La marca pot expandir-se o reduir-se segons el suport sense perdre for\u00e7a, gr\u00e0cies a una estructura modular i a l\u2019\u00fas estrat\u00e8gic de l\u2019espai negatiu. Aquesta adaptabilitat \u00e9s clau en un ecosistema digital on les marques conviuen a m\u00faltiples plataformes alhora.<\/p>\n<h3>Branding emocional en el sector financer<\/h3>\n<p>Un dels aspectes m\u00e9s destacats del projecte \u00e9s la seva capacitat per introduir <strong>emoci\u00f3 en un sector tradicionalment racional<\/strong>. Q4 no es presenta nom\u00e9s com una plataforma tecnol\u00f2gica, sin\u00f3 com un espai on les relacions humanes s\u00f3n importants. La flu\u00efdesa del moviment, el to comunicatiu i la claredat visual generen empatia i proximitat.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/branding-diseno-grafico-q4-best-01-6.jpg\" alt=\"\" width=\"1024\" height=\"768\" class=\"alignnone size-full wp-image-13740\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/branding-diseno-grafico-q4-best-01-11.jpg\" alt=\"\" width=\"1024\" height=\"768\" class=\"alignnone size-full wp-image-13741\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/branding-diseno-grafico-q4-best-01-3.jpg\" alt=\"\" width=\"1024\" height=\"768\" class=\"alignnone size-full wp-image-13742\" \/><\/p>\n<p>El missatge de fons \u00e9s clar: Q4 no \u00e9s nom\u00e9s tecnologia, sin\u00f3 confian\u00e7a. No nom\u00e9s dades, sin\u00f3 connexions humanes. Aquest equilibri entre racionalitat i emoci\u00f3 \u00e9s el que diferencia el projecte dins del competitiu panorama del branding financer.<\/p>\n<h3>Coher\u00e8ncia entre identitat i prop\u00f2sit<\/h3>\n<p>La coher\u00e8ncia \u00e9s el nucli de l\u2019\u00e8xit d\u2019aquest rebranding. Cada decisi\u00f3 de disseny respon a una intenci\u00f3 estrat\u00e8gica: representar la <strong>unitat entre emissors i inversors<\/strong> en una plataforma digital que afavoreix la comunicaci\u00f3 i la transpar\u00e8ncia. La integraci\u00f3 entre concepte i execuci\u00f3 \u00e9s tan s\u00f2lida que la identitat visual esdev\u00e9 una extensi\u00f3 natural de la proposta de valor de Q4.<\/p>\n<div style=\"width: 2000px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-16901-3\" width=\"2000\" height=\"1500\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/branding-diseno-grafico-q4-best-01-3.mp4?_=3\" \/><\/video><\/div>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/branding-diseno-grafico-q4-best-01-1.gif\" alt=\"\" width=\"800\" height=\"600\" class=\"alignnone size-full wp-image-13744\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/11\/branding-diseno-grafico-q4-best-01-14.jpg\" alt=\"\" width=\"1024\" height=\"768\" class=\"alignnone size-full wp-image-13745\" \/><\/p>\n<p>El logotip animat i l\u2019esl\u00f2gan \u201cWhere the market connects\u201d funcionen com dues cares d\u2019una mateixa idea: la interconnexi\u00f3. Visualment, el disseny tradueix la missi\u00f3 corporativa en una experi\u00e8ncia tangible. Conceptualment, redefineix qu\u00e8 vol dir formar part d\u2019un mercat digital.<\/p>\n<h3>Impacte i reconeixement internacional<\/h3>\n<p>El projecte va ser \u00e0mpliament reconegut als <strong>Indigo Design Awards 2025<\/strong>, on va obtenir diversos guardons: <em>Branding Design of the Year<\/em>, <em>Gold Winner in Branding<\/em>, <em>Gold Winner in Logos<\/em> i <em>Gold Winner in Branding for Banking &amp; Finances<\/em>. A m\u00e9s, va rebre un <em>Silver Award<\/em> en <strong>Integrated Graphic Design<\/strong>, consolidant-se com un dels treballs m\u00e9s s\u00f2lids i coherents de l\u2019any.<\/p>\n<p>Aquests reconeixements subratllen el valor del projecte com a referent internacional en disseny de marca per al sector financer. Q4 demostra que la innovaci\u00f3 visual no est\u00e0 renyida amb la serietat i que una identitat digital ben constru\u00efda pot influir directament en la percepci\u00f3 de confian\u00e7a i lideratge.<\/p>\n<h3>Conclusi\u00f3: la nova eleg\u00e0ncia del disseny corporatiu<\/h3>\n<p>El <strong>rebranding de Q4<\/strong> signat per <strong>Thackway McCord<\/strong> marca un abans i un despr\u00e9s en la manera com les empreses financeres comuniquen la seva identitat. \u00c9s una obra d\u2019equilibri: t\u00e8cnica i emoci\u00f3, precisi\u00f3 i flu\u00efdesa, estabilitat i moviment. Tot conviu en un sistema visual que respira modernitat sense perdre el seu car\u00e0cter institucional.<\/p>\n<p>M\u00e9s enll\u00e0 dels premis, aquest projecte ensenya que el <strong>disseny de branding<\/strong> pot ser un pont entre all\u00f2 intangible i all\u00f2 hum\u00e0. Pot traduir la complexitat del mercat en una experi\u00e8ncia visual entenedora, inspiradora i bella. I quan aix\u00f2 passa, el disseny deixa de ser decoraci\u00f3: esdev\u00e9 estrat\u00e8gia.<\/p>\n<h3>Cr\u00e8dits<\/h3>\n<p><strong>Projecte:<\/strong> Q4 Rebrand<br \/>\n<strong>Estudi:<\/strong> Thackway McCord<br \/>\n<strong>Client:<\/strong> Q4<br \/>\n<strong>Director creatiu:<\/strong> Tim Woolliscroft<br \/>\n<strong>Equip de disseny:<\/strong> Kat McCord, Steve Clarke<br \/>\n<strong>Premis:<\/strong> Indigo Design Awards 2025 \u2013 Branding Design of the Year, Gold Winner in Branding &amp; Logos, Silver Winner in Integrated Graphic Design<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una nova identitat que connecta el mercat global: Thackway McCord reinventa Q4 amb un llenguatge visual din\u00e0mic, fluid i digital. El redisseny d\u2019una marca financera poques vegades genera entusiasme m\u00e9s enll\u00e0 de l\u2019\u00e0mbit corporatiu. Tanmateix, el rebranding de Q4, creat per Thackway McCord, demostra que fins i tot en entorns altament t\u00e8cnics el disseny gr\u00e0fic [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1885,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[210,134],"class_list":["post-16901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracio","category-disseny-grafic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding destacat de la setmana: Q4 Rebrand - Code Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/ca\/blog\/branding-destacat-setmana-q4-rebrand\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding destacat de la setmana: Q4 Rebrand - Code Barcelona\" \/>\n<meta property=\"og:description\" content=\"Una nova identitat que connecta el mercat global: Thackway McCord reinventa Q4 amb un llenguatge visual din\u00e0mic, fluid i digital. 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