{"id":16704,"date":"2017-08-16T11:56:06","date_gmt":"2017-08-16T11:56:06","guid":{"rendered":"https:\/\/codewebbarcelona.com\/5-errores-en-marketing-digital\/"},"modified":"2026-04-20T17:30:36","modified_gmt":"2026-04-20T17:30:36","slug":"5-errors-en-marketing-digital","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/ca\/blog\/5-errors-en-marketing-digital\/","title":{"rendered":"5 errors que cap social media es pot permetre."},"content":{"rendered":"

5 errors que cap social media<\/strong> es pot permetre.<\/p>\n

Com si fos una epid\u00e8mia, els darrers anys l\u2019\u00fas de les xarxes socials<\/strong> s\u2019ha escampat com la pesta negra a l\u2019edat mitjana.<\/p>\n

Actualment, hi ha uns 3.000 milions de persones utilitzant algun tipus de m\u00e0rqueting digital o social media<\/strong>. Impressionant, oi?<\/p>\n

Aix\u00f2 vol dir que prop del 40% de la poblaci\u00f3 mundial est\u00e0 buscant o intentant vendre coses per Internet<\/strong>.<\/p>\n

Per tant, no podem subestimar aquest immens camp d\u2019acci\u00f3 comercial<\/strong>; al contrari, cal veure\u2019l com la gran oportunitat que realment \u00e9s.<\/p>\n

Els grans mercats del m\u00f3n ja nom\u00e9s existeixen a les llegendes: el Gran Basar d\u2019Istanbul, el mercat de Chatuchak a Bangkok o el Jan el-Jalili al Caire, tres dels centres comercials m\u00e9s grans i laber\u00edntics del planeta, on era (i \u00e9s) f\u00e0cil perdre\u2019s i no trobar la sortida.<\/p>\n

El mateix ens pot passar amb l\u2019\u00fas d\u2019Internet<\/strong>: l\u2019oferta \u00e9s salvatge, agressiva i desmesurada.<\/p>\n

A les xarxes no hi ha filtres, ni barems, ni balances; encara estan en fase de maduraci\u00f3.<\/p>\n

Si vols entrar en aquest m\u00f3n per aportar valor al mercat, aqu\u00ed tens 5 consells que t\u2019ajudaran a no ensopegar i a fer que la teva feina no caigui en sac trencat.<\/p>\n

Te\u2019ls presentem en forma d\u2019errors.<\/p>\n

Creure que ets el centre de l\u2019univers.<\/h2>\n

Igual que a la vida real, parlar massa de tu mateix o, en el cas del m\u00e0rqueting digital<\/strong>, de la teva marca, no \u00e9s bona idea.<\/p>\n

A ning\u00fa li interessen les hist\u00f2ries egoc\u00e8ntriques del teu cunyat.<\/p>\n

ESCENA<\/p>\n

Diumenge calor\u00f3s a la tarda, reuni\u00f3 familiar per motius irrellevants, i des del jard\u00ed se senten unes veus.<\/p>\n

Per la finestra, entre les cortines, veiem una escena tan quotidiana com inquietant.<\/p>\n

Dues persones grans, dues noies joves i dos nois joves conversen.<\/p>\n

B\u00e9, en realitat nom\u00e9s parla un, que acapara tota l\u2019atenci\u00f3, es fa preguntes i es respon ell mateix, sense donar peu al feedback. \u00c9s \u201cEL CUNYAT!\u201d<\/p>\n

Cunyat: Mira qu\u00e8 faig! Mira qu\u00e8 tinc! Mira com s\u00f3c!<\/p>\n

Altres: (Pensant) NOOO! Per qu\u00e8 no t\u2019empasses tota aquesta merda d\u2019informaci\u00f3 i implosionis sense fer mal a ning\u00fa m\u00e9s!!!<\/p>\n

\"marketing<\/p>\n

\u00d2bviament, som al mercat digital per vendre o promocionar la nostra marca i volem ser al centre d\u2019atenci\u00f3, per\u00f2 obtindrem millors resultats si formem part del grup que no pas si ens posem al pedestal del venedor.<\/p>\n

Aparta el focus de tu mateix i utilitza\u2019l per il\u00b7luminar all\u00f2 que et defineix o t\u2019identifica, per\u00f2 fes-ho amb subtilesa.<\/p>\n

Al cap i a la fi, a m\u00e9s de tenir un bon producte, hem de generar confian\u00e7a.<\/p>\n

Abusar dels hashtags i dels Trending Topics.<\/h2>\n

\u00c9s molt important no passar-se amb el que funciona.<\/p>\n

S\u00ed, \u00e9s cert: utilitzar hashtags<\/strong> i Trending Topics<\/strong> pot ser molt benefici\u00f3s, per\u00f2 si t\u2019excedeixes, acabar\u00e0s saturant i generant rebuig.<\/p>\n

Per aix\u00f2 no mengem brownie a totes hores cada dia de l\u2019any. Al final, com tot, es perd l\u2019inter\u00e8s.<\/p>\n

Si ho fem amb mesura, projectarem una imatge positiva de la nostra marca i tindrem una pres\u00e8ncia online rellevant.<\/p>\n

Per\u00f2 oblida\u2019t d\u2019utilitzar qualsevol Trending Topic<\/strong> que no tingui relaci\u00f3 amb la teva marca, perqu\u00e8 es pot malinterpretar f\u00e0cilment.<\/p>\n

\"Hashtag<\/p>\n

Les xarxes socials s\u00f3n plenes d\u2019hienes, haters i gent t\u00f2xica!!!<\/p>\n

Has vist mai un documental de com ataquen les hienes? En grup s\u00f3n implacables, no paren fins que t\u2019han destrossat o t\u2019han pres el menjar.<\/p>\n

Aix\u00ed que el millor \u00e9s fer-ne un \u00fas controlat i intel\u00b7ligent.<\/p>\n

Oblidar qu\u00e8 vol realment la teva audi\u00e8ncia.<\/h2>\n

Aquest \u00e9s un error molt habitual entre molts Social Media<\/strong>.<\/p>\n

Mentre estan obsessionats a crear el contingut perfecte per atrapar el seu target<\/strong>, potser obliden una cosa encara m\u00e9s important que aquesta suposada perfecci\u00f3.<\/p>\n

Cal anar m\u00e9s enll\u00e0 a l\u2019hora de crear contingut: cal connectar, i per aconseguir-ho hem de fer un esfor\u00e7 extra per saber qu\u00e8 vol realment la nostra audi\u00e8ncia.<\/p>\n

\"Sale-Mistake\"<\/p>\n

Val la pena reflexionar si el nostre contingut serveix per a qualsevol xarxa social<\/strong> o si l\u2019hem d\u2019adaptar a cada plataforma.<\/p>\n

Fins i tot podem crear contingut espec\u00edfic segons la xarxa social<\/strong> o el canal on el publicarem.<\/p>\n

Si tenim aix\u00f2 clar i ho integrem en la nostra manera de treballar, segur que els resultats milloraran.<\/p>\n

No saber qu\u00e8 ofereixes ni on ho vens.<\/h2>\n

Potser venem pomes, per\u00f2 el m\u00e9s intel\u00b7ligent \u00e9s adonar-se que no les presentarem igual en una fira de productes ecol\u00f2gics que en una cadena de supermercats.<\/p>\n

Cada canal t\u00e9 les seves pr\u00f2pies regles, i nosaltres les hem de con\u00e8ixer, perqu\u00e8 els nostres clients tamb\u00e9 les coneixen, encara que sigui de manera inconscient.<\/p>\n

\"Sale-Mistake\"<\/p>\n

Amb aquest coneixement podem adaptar-nos a les regles o trencar-les per cridar l\u2019atenci\u00f3. L\u2019estrat\u00e8gia pot ser complexa, per\u00f2 funciona.<\/p>\n

Igual que en aquest exemple, hem de saber quin canal utilitzarem, com funciona, qui l\u2019utilitza i, en definitiva, quins aspectes cal tenir en compte.<\/p>\n

Ignorar els resultats de les an\u00e0lisis.<\/h2>\n

Un altre error freq\u00fcent \u00e9s pensar que la feina del Social Media<\/strong> s\u2019acaba un cop creat i publicat el contingut.<\/p>\n

Avui dia hi ha un munt d\u2019eines d\u2019an\u00e0lisi per monitoritzar el nostre contingut.<\/p>\n

\"Sale-Mistake\"<\/p>\n

\u00c9s una bona decisi\u00f3 saber quines s\u00f3n i com funcionen aquestes eines. Ens poden estalviar molta feina in\u00fatil i optimitzar els nostres esfor\u00e7os.<\/p>\n

T\u2019ha estat \u00fatil? Perfecte!<\/p>\n","protected":false},"excerpt":{"rendered":"

5 errors que cap social media es pot permetre. Com si fos una epid\u00e8mia, els darrers anys l\u2019\u00fas de les xarxes socials s\u2019ha escampat com la pesta negra a l\u2019edat mitjana. Actualment, hi ha uns 3.000 milions de persones utilitzant algun tipus de m\u00e0rqueting digital o social media. Impressionant, oi? Aix\u00f2 vol dir que prop […]<\/p>\n","protected":false},"author":1,"featured_media":4024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[211],"class_list":["post-16704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"\nMarketing digital y los 5 errores que debes evitar - Social Media y las claves para que tu trabajo tengo el fruto que deseas.<\/title>\n<meta name=\"description\" content=\"Una lista con los 5 errores m\u00e1s comunes que pueden arruinar tu trabajo como social media en el campo del marketing digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/ca\/blog\/5-errors-en-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing digital y los 5 errores que debes evitar - 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