{"id":16632,"date":"2019-01-24T15:14:54","date_gmt":"2019-01-24T15:14:54","guid":{"rendered":"https:\/\/codewebbarcelona.com\/que-es-una-langing-page\/"},"modified":"2026-04-20T17:27:18","modified_gmt":"2026-04-20T17:27:18","slug":"que-es-una-landing-page","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/ca\/blog\/que-es-una-landing-page\/","title":{"rendered":"Qu\u00e8 \u00e9s una landing page?"},"content":{"rendered":"

En aquest article parlarem d\u2019un concepte fonamental dins l\u2019entorn digital: la Landing Page<\/strong>.<\/p>\n

T\u2019explicarem tot el que cal saber per entendre aquest element clau.<\/p>\n

La Landing Page<\/strong> integra diverses disciplines: disseny gr\u00e0fic<\/strong>, disseny web<\/strong>, programaci\u00f3 web<\/strong> i m\u00e0rqueting digital i comunicaci\u00f3<\/strong>.<\/p>\n

Resum de continguts<\/h3>\n
    \n
  1. Qu\u00e8 \u00e9s i per a qu\u00e8 serveix?<\/strong><\/li>\n
  2. Quins tipus de Landing Page existeixen?<\/strong><\/li>\n
  3. Per qu\u00e8 utilitzar una Landing Page?<\/strong><\/li>\n<\/ol>\n

    Tamb\u00e9 repassarem alguns conceptes relacionats que t\u2019ajudaran a tenir una visi\u00f3 m\u00e9s \u00e0mplia del sector.<\/p>\n

    Termes relacionats:<\/h3>\n
      \n
    1. Lead<\/strong><\/li>\n
    2. Call to action<\/strong><\/li>\n<\/ol>\n

      Qu\u00e8 \u00e9s una Landing Page?<\/h2>\n

      1. Qu\u00e8 \u00e9s i per a qu\u00e8 serveix?<\/h3>\n

      En m\u00e0rqueting digital, una Landing Page<\/strong> \u00e9s una p\u00e0gina web independent creada espec\u00edficament per donar suport a una campanya publicit\u00e0ria.<\/p>\n

      Cal destacar que el terme Landing Page<\/strong> prov\u00e9 de l\u2019angl\u00e8s i, en catal\u00e0, sovint es coneix com a p\u00e0gina d\u2019aterratge.<\/p>\n

      Una Landing Page<\/strong> \u00e9s el dest\u00ed on arriben els usuaris despr\u00e9s de fer clic en un bot\u00f3 de “call to action<\/strong>“, un anunci de Google AdWords<\/strong> o formats similars.<\/p>\n

      La for\u00e7a d\u2019una Landing Page<\/strong> rau en la seva simplicitat: \u00e9s la millor eina per augmentar la taxa de conversi\u00f3 d\u2019una campanya.<\/p>\n

      \"landingpage2\"<\/p>\n

      2. Quins tipus de Landing Page existeixen?<\/h3>\n

      Segons les eines utilitzades per crear-les, podem obtenir resultats diferents, per\u00f2 el m\u00e9s rellevant \u00e9s la seva funcionalitat, que es divideix principalment en dos grans grups.<\/p>\n

      Landing Pages dins del nostre web principal<\/strong><\/p>\n

      Com indica el nom, s\u00f3n les que trobem dins la navegaci\u00f3 habitual de la nostra p\u00e0gina web<\/strong>, per exemple, fent clic en un CTA (Call To Action)<\/strong>, al final d\u2019un article o accedint a una categoria o projecte.<\/p>\n

      En aquests casos, la Landing Page<\/strong> mant\u00e9 una l\u00ednia de disseny similar a la resta del web, per\u00f2 amb elements diferenciadors que la fan \u00fanica.<\/p>\n

      Aquest tipus de Landing Page<\/strong> sol rebre visites de manera org\u00e0nica.<\/p>\n

      Landing Pages externes: Microsites<\/b><\/p>\n

      S\u00f3n p\u00e0gines web creades expressament per a un objectiu concret, habitualment la captaci\u00f3 de leads<\/strong>, i es troben fora del web principal.<\/p>\n

      Aquests Microsites<\/strong>, com tamb\u00e9 se\u2019ls anomena, s\u00f3n dif\u00edcils de trobar de manera org\u00e0nica.<\/p>\n

      Normalment s\u2019hi accedeix a trav\u00e9s de campanyes de paid media o SEM.<\/p>\n

      L\u2019objectiu principal d\u2019aquestes Landing Pages<\/strong> \u00e9s aconseguir que els usuaris ens facilitin les seves dades i convertir-los de visitants en contactes, \u00e9s a dir, leads<\/strong>.<\/p>\n

      \"landingpage\"<\/p>\n

      3. Per qu\u00e8 utilitzar una Landing Page?<\/h3>\n

      La resposta \u00e9s clara: una Landing Page<\/strong> permet augmentar la taxa de conversi\u00f3 i reduir el cost d\u2019adquisici\u00f3 de leads<\/strong>.<\/p>\n

      El seu enfocament totalment personalitzat i orientat a una acci\u00f3 concreta fa que connecti directament amb l\u2019usuari que ha fet clic.<\/p>\n

      Si comparem una p\u00e0gina web independent amb una p\u00e0gina gen\u00e8rica, s\u2019ent\u00e9n per qu\u00e8 la Landing Page<\/strong> obt\u00e9 millors resultats.<\/p>\n

      Una p\u00e0gina web<\/strong> generalista t\u00e9 una conversi\u00f3 m\u00e9s baixa, mentre que una Landing Page<\/strong> est\u00e0 totalment enfocada a l\u2019objectiu.<\/p>\n

      Termes relacionats<\/h3>\n

      Lead<\/strong><\/p>\n

      \u00c9s un terme utilitzat en Inbound Marketing<\/strong> per referir-se als usuaris o contactes que ens faciliten les seves dades a trav\u00e9s d\u2019una Landing Page<\/strong>.<\/p>\n

      Aquests usuaris passen a formar part de la nostra base de dades de manera volunt\u00e0ria.<\/p>\n

      S\u00f3n potencials clients i cal tenir-los molt presents.<\/p>\n

      \"landingpage3\"<\/p>\n

      Call to action<\/strong><\/p>\n

      Un Call to Action<\/strong> o CTA<\/strong> \u00e9s un bot\u00f3 o enlla\u00e7 dissenyat per captar l\u2019atenci\u00f3 de possibles clients i aconseguir que avancin en el proc\u00e9s de conversi\u00f3.<\/p>\n

      Normalment es presenta en forma de formulari de contacte o Landing Page<\/strong>.<\/p>\n

      Si vols aprofundir m\u00e9s en el concepte de Call to Action, et recomanem llegir l\u2019article que ja hem publicat al nostre blog sobre aquest tema.<\/p>\n

      …blog\/call-to-action\/<\/a><\/p>\n

      Conclusions:<\/h3>\n

      Hem repassat els conceptes b\u00e0sics que defineixen una Landing Page<\/strong>, una eina imprescindible per a qualsevol estrat\u00e8gia de m\u00e0rqueting digital i publicitat online.<\/p>\n","protected":false},"excerpt":{"rendered":"

      En aquest article parlarem d\u2019un concepte fonamental dins l\u2019entorn digital: la Landing Page. T\u2019explicarem tot el que cal saber per entendre aquest element clau. La Landing Page integra diverses disciplines: disseny gr\u00e0fic, disseny web, programaci\u00f3 web i m\u00e0rqueting digital i comunicaci\u00f3. Resum de continguts Qu\u00e8 \u00e9s i per a qu\u00e8 serveix? Quins tipus de Landing […]<\/p>\n","protected":false},"author":1,"featured_media":1449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[208,211,134],"class_list":["post-16632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-disseny-desenvolupament-web","category-marketing","category-disseny-grafic"],"acf":[],"yoast_head":"\n\u00bfQu\u00e9 es una landing page? - Te lo contamos todo - Code Barcelona<\/title>\n<meta name=\"description\" content=\"\u00bfSabes qu\u00e9 es una landing page? 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