{"id":16590,"date":"2018-12-20T10:36:24","date_gmt":"2018-12-20T10:36:24","guid":{"rendered":"https:\/\/codewebbarcelona.com\/por-que-cuesta-cambio-de-logotipo-empresas\/"},"modified":"2026-04-20T17:23:17","modified_gmt":"2026-04-20T17:23:17","slug":"per-que-costa-canvi-logotip-empreses","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/ca\/blog\/per-que-costa-canvi-logotip-empreses\/","title":{"rendered":"Per qu\u00e8 costa tant a les empreses fer un canvi de logotip?"},"content":{"rendered":"<p>Us ha passat mai que us arriba un projecte interessant per\u00f2 el logotip de l\u2019empresa \u00e9s un desastre?<\/p>\n<p>Rebeu l\u2019enc\u00e0rrec de dissenyar i programar una web, per exemple, i de seguida veieu que el logotip pot fer malb\u00e9 tot el projecte. I per qu\u00e8? Doncs perqu\u00e8 \u00e9s realment lleig.<\/p>\n<p>Si entenem els motius pels quals una gran empresa ens pot respondre amb un \u201cno\u201d rotund, podrem buscar la manera d\u2019obrir una escletxa per conv\u00e8ncer-la.<\/p>\n<p>En aquest article explorarem per qu\u00e8 costa tant acceptar un canvi de logotip dins d\u2019una empresa, els motius del \u201cno\u201d i com podem rebatre\u2019ls.<\/p>\n<h2>Per qu\u00e8 costa tant acceptar un canvi de logotip a una empresa?<\/h2>\n<h3>El meu logotip \u00e9s molt \u201cxulo\u201d i no cal tocar-lo<\/h3>\n<p>Quan entrem en el terreny dels gustos, la batalla es complica: ens trobem davant d\u2019un mur dif\u00edcil de superar.<\/p>\n<p>Sovint, les persones que lideren una empresa, fins i tot dins el departament de m\u00e0rqueting, no tenen criteri est\u00e8tic en disseny gr\u00e0fic, branding o creaci\u00f3 de logotips.<\/p>\n<p>Per aix\u00f2, cal abordar aquest tema amb molta delicadesa, ja que \u00e9s terreny pantan\u00f3s. Perdre un gran projecte per una negativa en un detall menor seria una ll\u00e0stima. En aquests casos, potser \u00e9s millor tancar primer l\u2019acord i, un cop iniciat el projecte, plantejar la pregunta: I aix\u00f2, com ho enfoquem?, per\u00f2 sempre traduint-ho al llenguatge dissenyador-client.<\/p>\n<p>Aix\u00ed doncs, toca arremangar-se, agafar el logotip existent i fer-ne una auditoria.<\/p>\n<ul>\n<li>An\u00e0lisi de la compet\u00e8ncia.<\/li>\n<li>An\u00e0lisi de l\u2019empresa.<\/li>\n<li>An\u00e0lisi del mercat.<\/li>\n<li>An\u00e0lisi del logotip.<\/li>\n<\/ul>\n<p>Amb tota aquesta informaci\u00f3, presentem l\u2019auditoria al client i li fem veure les necessitats est\u00e8tiques i funcionals del seu logotip. A partir d\u2019aqu\u00ed, la responsabilitat de continuar amb el logotip actual recau en ell.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2296\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/12\/resizer.jpg\" alt=\"\" width=\"980\" height=\"550\" \/><\/p>\n<h3>No hi ha pressupost per al logotip<\/h3>\n<p>Un altre motiu habitual per rebre un \u201cno\u201d \u00e9s l\u2019excusa econ\u00f2mica de sempre.<\/p>\n<p>Aquesta porta pot obrir-se en dues direccions: pot ser que realment no hi hagi pressupost, o potser simplement ens volen donar llargues sense dir-nos un \u201cno\u201d directe.<\/p>\n<p>Sigui com sigui, cal fer l\u2019esfor\u00e7 d\u2019explicar la import\u00e0ncia de tenir una imatge actualitzada.<\/p>\n<p>\u00c9s una q\u00fcesti\u00f3 d\u2019inversi\u00f3: si inverteixes en imatge, guanyes visibilitat i, a partir d\u2019aqu\u00ed, pots recuperar la inversi\u00f3 i obtenir beneficis.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2295\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/12\/Hobo-hobo-with-a-shotgun-27423428-1920-1080.jpg\" alt=\"\" width=\"980\" height=\"551\" \/><\/p>\n<h3>Tinc por<\/h3>\n<p>La por \u00e9s irracional, aix\u00ed que davant d\u2019aquest motiu cal actuar amb molta cura.<\/p>\n<p>No podem banalitzar la por de les empreses a canviar, per si el canvi empitjora la situaci\u00f3 i els clients deixen d\u2019identificar-se amb aquell vell i poc atractiu logotip.<\/p>\n<p>Ens hem de posar al seu lloc, fer-los veure que els escoltem, que entenem de qu\u00e8 parlen i que comprenem les seves pors.<\/p>\n<p>Quan aconseguim que es relaxin i baixin la gu\u00e0rdia, podem intentar que entenguin que el que realment fa por \u00e9s mantenir aquell logotip.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2297\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/12\/Annex-Chapman-Ben-Creature-From-the-Black-Lagoon_01.jpg\" alt=\"\" width=\"980\" height=\"1248\" \/><\/p>\n<h3>Conclusions:<\/h3>\n<p>Ara ja sabem quins s\u00f3n els principals motius pels quals una gran empresa no voldr\u00e0 canviar el seu antic logotip, i tamb\u00e9 tenim algunes claus per saber com reaccionar davant d\u2019aquesta negativa.<\/p>\n<p>En els negocis, tenir reflexos marca la difer\u00e8ncia entre l\u2019\u00e8xit i el frac\u00e0s; \u00e9s un component evolutiu que encara portem dins els nostres gens.<\/p>\n<h3>Refer\u00e8ncies:<\/h3>\n<p>Les imatges d\u2019aquest article s\u00f3n un homenatge al cinema: la primera \u00e9s del cl\u00e0ssic \u201cL\u2019home elefant\u201d de David Lynch (1980), \u201cHobo with a shotgun\u201d i \u201cLa criatura de la llacuna negra\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Us ha passat mai que us arriba un projecte interessant per\u00f2 el logotip de l\u2019empresa \u00e9s un desastre? Rebeu l\u2019enc\u00e0rrec de dissenyar i programar una web, per exemple, i de seguida veieu que el logotip pot fer malb\u00e9 tot el projecte. I per qu\u00e8? Doncs perqu\u00e8 \u00e9s realment lleig. Si entenem els motius pels quals [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1940,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[134],"class_list":["post-16590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-disseny-grafic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfPor qu\u00e9 les cuesta tanto hacer un cambio de logotipo a las empresas?<\/title>\n<meta name=\"description\" content=\"Vamos a analizar el comportamiento de las empresas y las claves que nos ayudar\u00e1n a desvelar los motivos y las soluciones a esta importante pregunta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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