{"id":101633,"date":"2026-08-10T06:01:43","date_gmt":"2026-08-10T06:01:43","guid":{"rendered":"https:\/\/codewebbarcelona.com\/identidad-corporativa-aerolinea-transavia-studio-dumbar-dept-2\/"},"modified":"2026-08-07T06:09:04","modified_gmt":"2026-08-07T06:09:04","slug":"identitat-corporativa-aerolinia-transavia-studio-dumbar-dept","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/ca\/identitat-corporativa-aerolinia-transavia-studio-dumbar-dept\/","title":{"rendered":"Identitat corporativa per a una aerol\u00ednia: Transavia per Studio Dumbar\/DEPT"},"content":{"rendered":"<p>Hi ha rebrandings que criden per fer-se notar i d\u2019altres que opten per una via m\u00e9s subtil: ajustar la marca perqu\u00e8 tot encaixi millor, sense perdre el que ja forma part de la mem\u00f2ria col\u00b7lectiva. Transavia aposta clarament per aquesta segona opci\u00f3. No vol semblar una altra aerol\u00ednia ni disfressar-se d\u2019all\u00f2 que no \u00e9s. Refor\u00e7a el que ja \u00e9s reconeixible, depura el sistema i li dona m\u00e9s pres\u00e8ncia visual.<\/p>\n<p>El verd deixa de ser nom\u00e9s un color corporatiu per convertir-se en una aut\u00e8ntica signatura. A l\u2019avi\u00f3, a les campanyes, a l\u2019experi\u00e8ncia de reserva, en peces editorials i en petits detalls de composici\u00f3, la identitat es mostra amb una claredat directa. Fresca, comercial, optimista. Amb energia, per\u00f2 sense soroll innecessari.<\/p>\n<p>El m\u00e9s interessant \u00e9s com el sistema aguanta diferents ritmes: escala gegant al fuselatge, lectura r\u00e0pida a l\u2019exterior, jerarquia clara a la interf\u00edcie, to inspirador en continguts de viatge. Aqu\u00ed hi ha una gran lli\u00e7\u00f3 de direcci\u00f3 visual: quan color, tipografia, moviment i interacci\u00f3 parlen el mateix llenguatge, la marca es recorda millor i la percepci\u00f3 de valor creix sense necessitat d\u2019intensitat for\u00e7ada.<\/p>\n<h2>Transavia \u2014 identitat en vol i senyal clara<\/h2>\n<figure class=\"source-visual\"><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/08\/OjGgdbYXReRVQryXmEy5dJYX5MPIGHZ2vqMwRWl2.jpg\" alt=\"Transavia branding applied across the aircraft fleet\" \/><figcaption>Transavia branding applied across the aircraft fleet<\/figcaption><\/figure>\n<p>L\u2019avi\u00f3 \u00e9s el suport m\u00e9s sincer per a una aerol\u00ednia. No admet trampes: o la marca es llegeix a gran escala, o es perd entre metall, cel i aeroport. Aqu\u00ed el verd actua com a bloc de mem\u00f2ria visual. No necessita gestos sofisticats; li cal pres\u00e8ncia, contrast i una composici\u00f3 que funcioni en moviment, des de lluny i en context real.<\/p>\n<p>La cua i el fuselatge converteixen l\u2019operativa di\u00e0ria en identitat. Aquesta \u00e9s una de les decisions m\u00e9s potents del rebranding: no tractar l\u2019avi\u00f3 com un simple espai on \u201ccol\u00b7locar\u201d el logotip, sin\u00f3 com una superf\u00edcie de marca completa. El blanc aporta netedat i aire; el verd marca territori. El resultat \u00e9s una sensaci\u00f3 propera per\u00f2 m\u00e9s s\u00f2lida. Accessible, per\u00f2 m\u00e9s ordenada.<\/p>\n<figure class=\"source-visual\"><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/08\/uc048898XFCH9E0UukdZOlCvmlB7F9YyMODUy76I.jpg\" alt=\"Transavia aircraft livery makes the brand visible at scale\" \/><figcaption>Transavia\u2019s aircraft livery makes the brand visible at scale<\/figcaption><\/figure>\n<p>La vista lateral t\u00e9 un punt gaireb\u00e9 editorial: molt espai blanc, marca gran, lectura directa. \u00c9s una composici\u00f3 agra\u00efda perqu\u00e8 no pret\u00e9n ser m\u00e9s complexa del necessari. En un sector on moltes aerol\u00ednies acaben semblant-se, la contund\u00e8ncia crom\u00e0tica ajuda a diferenciar sense afegir capes innecess\u00e0ries.<\/p>\n<figure class=\"source-visual\"><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/08\/segkaPKmNRvoN7UvH8z0ZUYXm6nELPTQ3nXxF5QC.jpg\" alt=\"Transavia branded details across aircraft surfaces\" \/><figcaption>Branded details extend across the aircraft\u2019s surfaces<\/figcaption><\/figure>\n<p>Els detalls tamb\u00e9 compten. Motors, cua, proporcions i zones de color sostenen el sistema quan l\u2019avi\u00f3 deixa de ser una pe\u00e7a plana. Aquesta continu\u00eftat genera confian\u00e7a. No perqu\u00e8 l\u2019usuari l\u2019analitzi conscientment, sin\u00f3 perqu\u00e8 percep una marca cuidada, coherent i segura. En serveis d\u2019alt volum, aquesta percepci\u00f3 pesa molt.<\/p>\n<h2>Transavia \u2014 color, tipografia i ritme de marca<\/h2>\n<p>El verd t\u00e9 una missi\u00f3 clara: refrescar sense caure en l\u2019infantilisme. \u00c9s llumin\u00f3s, f\u00e0cilment identificable i amb prou energia per viure en peces comercials. La identitat no es recolza en una paleta plena de matisos per semblar rica; aposta per una senyal simple i repetible. Una decisi\u00f3 encertada, perqu\u00e8 una marca present a tants suports necessita flexibilitat, no focs artificials.<\/p>\n<p>La tipografia acompanya amb pes i lectura \u00e0gil. No busca desapar\u00e8ixer, per\u00f2 tampoc vol ser la protagonista capritxosa. T\u00e9 aquest punt funcional que encaixa amb una aerol\u00ednia: informar, ordenar, vendre, guiar. Quan es combina amb masses verdes i fotografia de destinaci\u00f3, el sistema troba un ritme visual molt directe, gaireb\u00e9 de senyal\u00e8tica amable.<\/p>\n<p>Tamb\u00e9 s\u2019intueix una identitat pensada per al motion. El s\u00edmbol pot actuar com a element actiu: assenyalar, entrar, destacar, acompanyar missatges. Aix\u00f2 \u00e9s clau per a una marca que viu tant en digital com en aeroports, campanyes i pantalles. El bon motion no consisteix a moure coses perqu\u00e8 s\u00ed; consisteix a dotar la identitat de comportament propi.<\/p>\n<p>La lli\u00e7\u00f3 aqu\u00ed \u00e9s senzilla i molt \u00fatil: una marca no necessita mil recursos si els fonaments s\u00f3n s\u00f2lids. Color amb car\u00e0cter, tipografia clara, iconografia modular i una composici\u00f3 que aguanta campanya, interf\u00edcie i producte. Menys repertori, m\u00e9s coher\u00e8ncia.<\/p>\n<div style=\"width: 1920px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-101633-1\" width=\"1920\" height=\"1080\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/08\/trs-1920x1080-02.mp4?_=1\" \/><\/video><\/div>\n<div style=\"width: 1920px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-101633-2\" width=\"1920\" height=\"1080\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/08\/trs-1920x1080-05.mp4?_=2\" \/><\/video><\/div>\n<div style=\"width: 1920px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-101633-3\" width=\"1920\" height=\"1080\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/08\/trs-1920x1080-01e.mp4?_=3\" \/><\/video><\/div>\n<h2>Transavia \u2014 campanyes que venen sense perdre estil<\/h2>\n<figure class=\"source-visual\"><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/08\/50z7gXRwi2I5bL5L9mM90ruZp4SkUUs6aa3MYTeb.jpg\" alt=\"Transavia Barcelona campaign in an urban poster format\" \/><figcaption>Transavia\u2019s Barcelona campaign in an urban poster format<\/figcaption><\/figure>\n<p>La campanya de Barcelona t\u00e9 tot el que ha de tenir una bona pe\u00e7a exterior: es llegeix r\u00e0pid, es recorda f\u00e0cilment i no es perd en el soroll del carrer. La composici\u00f3 barreja aspiraci\u00f3 de viatge amb venda directa, sense que una cosa anul\u00b7li l\u2019altra. Hi ha imatge de destinaci\u00f3, promesa emocional, preu i crida a l\u2019acci\u00f3. Tot conviu amb naturalitat.<\/p>\n<p>L\u2019encert \u00e9s no suavitzar en exc\u00e9s la part comercial. Moltes marques intenten amagar la conversi\u00f3 per semblar m\u00e9s editorials; aqu\u00ed el sistema assumeix que vendre vols forma part del joc. El \u201cbook now\u201d no trenca l\u2019est\u00e8tica, perqu\u00e8 la direcci\u00f3 visual ja est\u00e0 pensada per integrar missatges de performance sense semblar un b\u00e0ner improvisat.<\/p>\n<figure class=\"source-visual\"><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/08\/mWZsCu9LqqavwYE0p9L9i3Qao7Ce8yspJHvWeSWK.jpg\" alt=\"Transavia travel posters for Salzburg Basel and Troms\u00f8\" \/><figcaption>Travel posters for Salzburg, Basel, and Troms\u00f8 use oversized type and bold booking prompts<\/figcaption><\/figure>\n<p>Als p\u00f2sters de destinaci\u00f3 s\u2019hi veu una estructura molt pr\u00e0ctica: tipografia gran, fotografia amb atmosfera i blocs d\u2019informaci\u00f3 molt visibles. La identitat permet canviar de ciutat, clima i to de viatge sense perdre l\u2019ordre. Salzburg, Basel o Troms\u00f8 poden tenir universos diferents, per\u00f2 la marca mant\u00e9 el pols.<\/p>\n<figure class=\"source-visual\"><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/08\/WDZy5Xaa5jrYqd3ERS8ZoDbilMUco9Z3wE3eogyo.jpg\" alt=\"Transavia travel ad with playful high contrast branding\" \/><figcaption>A bright Transavia ad combines destination imagery with playful, high-contrast branding<\/figcaption><\/figure>\n<p>La pe\u00e7a m\u00e9s estiuenca puja el color i deixa entrar una atmosfera m\u00e9s lleugera. Para-sol, platja, fam\u00edlia, sol: territori conegut. El m\u00e9s interessant \u00e9s que el branding no es dilueix dins el clix\u00e9 tur\u00edstic. El verd segueix sostenint la composici\u00f3 i evita que la imatge sembli una promo gen\u00e8rica d\u2019estiu.<\/p>\n<p>En m\u00e0rqueting, aix\u00f2 t\u00e9 una traducci\u00f3 clara: una identitat ben constru\u00efda no frena la venda, l\u2019ordena. Permet llan\u00e7ar campanyes m\u00e9s r\u00e0pid, mantenir reconeixement entre peces i sostenir la percepci\u00f3 de valor, fins i tot quan el missatge \u00e9s promocional.<\/p>\n<div style=\"width: 1080px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-101633-4\" width=\"1080\" height=\"1080\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/08\/trs-1080x1350-06b.mp4?_=4\" \/><\/video><\/div>\n<div style=\"width: 1080px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-101633-5\" width=\"1080\" height=\"1350\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/08\/trs-1080x1350-07.mp4?_=5\" \/><\/video><\/div>\n<div style=\"width: 1080px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-101633-6\" width=\"1080\" height=\"1350\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/08\/trs-1080x1350-03.mp4?_=6\" \/><\/video><\/div>\n<div style=\"width: 1080px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-101633-7\" width=\"1080\" height=\"1350\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/08\/trs-1080x1350-04.mp4?_=7\" \/><\/video><\/div>\n<h2>Transavia \u2014 booking UX amb entrada directa<\/h2>\n<figure class=\"source-visual\"><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/08\/f4saOFNFCnKtE8FAFeygmXk3Mo0aTJjMLzMhG4mm.jpg\" alt=\"Transavia booking homepage with flight search flow\" \/><figcaption>The booking homepage centers a simple flight search flow and clear fare highlights<\/figcaption><\/figure>\n<p>La part digital porta la identitat a un terreny on ja no n\u2019hi ha prou amb ser reconeixible: cal ajudar a decidir. La homepage de reserves aposta per una jerarquia molt directa. Buscar vol, veure tarifes, entendre el punt de partida i avan\u00e7ar. No hi ha capes visuals competint per l\u2019atenci\u00f3, i aix\u00f2 en ecommerce de viatges \u00e9s or pur.<\/p>\n<p>El mapa i els blocs de preu aporten sensaci\u00f3 d\u2019exploraci\u00f3 sense complicar l\u2019acci\u00f3 principal. La interf\u00edcie mant\u00e9 color, marca i to, per\u00f2 no sacrifica claredat. Aquesta \u00e9s una bona senyal de UX\/UI: quan el sistema visual acompanya la conversi\u00f3 en lloc de competir-hi.<\/p>\n<figure class=\"source-visual\"><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/08\/77KkjMP9y2EQBtE63WKtNoZQK4kN2zlbgKVu05Jy.jpg\" alt=\"Transavia booking layout with fare promos and search form\" \/><figcaption>This booking layout emphasizes fare promos and a straightforward search form<\/figcaption><\/figure>\n<p>La versi\u00f3 m\u00e9s centrada en el formulari t\u00e9 un altre atractiu: menys paisatge, m\u00e9s decisi\u00f3. Camps visibles, promocions a prop, estructura simple. Per a una aerol\u00ednia, reduir l\u2019esfor\u00e7 cognitiu no \u00e9s un detall menor. Cada dubte extra pot refredar la compra; cada jerarquia clara acosta l\u2019usuari al seg\u00fcent pas.<\/p>\n<p>El millor \u00e9s que l\u2019experi\u00e8ncia no sembla una pe\u00e7a a\u00efllada del branding. Mant\u00e9 color, to i composici\u00f3. La marca hi \u00e9s, per\u00f2 es posa al servei de la tasca. Aix\u00f2 eleva la confian\u00e7a i l\u2019efici\u00e8ncia sense convertir la interf\u00edcie en un aparador visual.<\/p>\n<h2>Transavia \u2014 editorial de viatge amb identitat pr\u00f2pia<\/h2>\n<figure class=\"source-visual\"><img decoding=\"async\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/08\/KLfoEDz3e5xYRU3sOzRHT25aODaeqwpbUlw77yjq.jpg\" alt=\"Transavia branded travel magazine cover\" \/><figcaption>A branded travel magazine cover extends the identity into editorial content<\/figcaption><\/figure>\n<p>La portada editorial obre una nova dimensi\u00f3 del sistema: la marca no nom\u00e9s ven trajectes, tamb\u00e9 pot generar desig al voltant del viatge. El layout modular, els blocs de destinaci\u00f3 i la composici\u00f3 tipus revista afegeixen una capa m\u00e9s cultural, menys transaccional. \u00c9s una bona manera d\u2019ampliar l\u2019atmosfera sense allunyar-se del negoci.<\/p>\n<p>Hi ha un equilibri interessant entre contingut i conversi\u00f3. Una marca de viatges ha de vendre, s\u00ed, per\u00f2 tamb\u00e9 ha d\u2019alimentar l\u2019imaginari. Si tot \u00e9s preu, esdev\u00e9 intercanviable. Si tot \u00e9s inspiraci\u00f3, perd focus comercial. Aqu\u00ed l\u2019equilibri funciona perqu\u00e8 la identitat mant\u00e9 el fil entre els dos mons.<\/p>\n<p>La tipografia gran i l\u2019estructura modular donen ritme visual. No hi ha una portada recarregada ni un gest editorial massa sofisticat. \u00c9s accessible, clara i amb prou personalitat per sentir-se de marca. En termes de percepci\u00f3 de valor, aix\u00f2 suma: la companyia es percep m\u00e9s cuidada, m\u00e9s coherent, m\u00e9s present.<\/p>\n<div style=\"width: 1920px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-101633-8\" width=\"1920\" height=\"1080\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/08\/trs-1920x1080-09.mp4?_=8\" \/><\/video><\/div>\n<div style=\"width: 1920px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-101633-9\" width=\"1920\" height=\"1080\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/08\/trs-1920x1080-20b.mp4?_=9\" \/><\/video><\/div>\n<div style=\"width: 1920px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-101633-10\" width=\"1920\" height=\"1080\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/08\/trs-1920x1080-08b.mp4?_=10\" \/><\/video><\/div>\n<h2>Menys soroll, m\u00e9s mem\u00f2ria visual<\/h2>\n<p>Aquest rebranding funciona perqu\u00e8 no vol esborrar el passat de Transavia. El perfecciona. Fa que el verd tingui m\u00e9s pes, que la tipografia ordeni millor, que la campanya vengui amb m\u00e9s claredat i que la interf\u00edcie parli el mateix llenguatge que l\u2019avi\u00f3. Aquesta continu\u00eftat \u00e9s la part menys espectacular i, segurament, la m\u00e9s valuosa.<\/p>\n<p>La identitat guanya quan es mostra sencera: superf\u00edcie, p\u00f2ster, booking, editorial, motion, iconografia i to. No com una col\u00b7lecci\u00f3 de peces boniques, sin\u00f3 com un sistema que ajuda a recon\u00e8ixer, confiar i decidir. Aqu\u00ed rau la difer\u00e8ncia entre disseny decoratiu i direcci\u00f3 visual amb impacte real.<\/p>\n<p>Per a qualsevol marca que vengui serveis, productes o experi\u00e8ncies, la lli\u00e7\u00f3 \u00e9s clara: quan el sistema visual \u00e9s clar, tot costa menys. Costa menys explicar, menys recordar, menys conv\u00e8ncer. I aix\u00f2, encara que sembli nom\u00e9s color, composici\u00f3 i tipografia, acaba impactant directament en el negoci.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hi ha rebrandings que criden per fer-se notar i d\u2019altres que opten per una via m\u00e9s subtil: ajustar la marca perqu\u00e8 tot encaixi millor, sense perdre el que ja forma part de la mem\u00f2ria col\u00b7lectiva. Transavia aposta clarament per aquesta segona opci\u00f3. No vol semblar una altra aerol\u00ednia ni disfressar-se d\u2019all\u00f2 que no \u00e9s. Refor\u00e7a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":101497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[208,210],"class_list":["post-101633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-disseny-desenvolupament-web","category-inspiracio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Identitat corporativa per a una aerol\u00ednia: Transavia per Studio Dumbar\/DEPT - CODE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/ca\/identitat-corporativa-aerolinia-transavia-studio-dumbar-dept\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Identitat corporativa per a una aerol\u00ednia: Transavia per Studio Dumbar\/DEPT - CODE\" \/>\n<meta property=\"og:description\" content=\"Hi ha rebrandings que criden per fer-se notar i d\u2019altres que opten per una via m\u00e9s subtil: ajustar la marca perqu\u00e8 tot encaixi millor, sense perdre el que ja forma part de la mem\u00f2ria col\u00b7lectiva. Transavia aposta clarament per aquesta segona opci\u00f3. No vol semblar una altra aerol\u00ednia ni disfressar-se d\u2019all\u00f2 que no \u00e9s. 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